Bricks and Clicks

Josh Mohr shares the strategy behind TCHO's rebrand.


Listen Later

Josh Mohr cut his teeth at Red Bull Energy Drink during its early days in North America. After an 8-year stint in the energy drink category, he hopped over to help Muscle Milk become the #1 protein brand with millennials, ultimately ushering the brand through acquisition. 

From there he moved onto a true startup as VP of Marketing for Revive Kombucha, bringing a rebrand to life which won "Best New Packaging of 2018 by BevNET" and following it up in year two by launching a game-changing shelf-stable innovation line called Revive Sparkling Kombucha (in cans) which won "Best New Product of 2019" by BevNET. 


For the past two years, Josh has worked at TCHO Chocolate in Berekeley, California where he’s led a rebrand and what has become a complete transformation with TCHO’s commitment to be 100% dairy free by 2023. TCHO’s new oat milk chocolate, Toffee Time, recently won the NEXTY Award for Best New Sweet Snack or Dessert at Expo West in 2022.

Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter.

View all episodesView all episodes
Download on the App Store

Bricks and ClicksBy Triple Whale Network

  • 5
  • 5
  • 5
  • 5
  • 5

5

6 ratings


More shows like Bricks and Clicks

View all
Fraudology Podcast with Karisse Hendrick by Rolled Up

Fraudology Podcast with Karisse Hendrick

34 Listeners

Pitstop with Sarah Levinger by Rolled Up Podcast Network

Pitstop with Sarah Levinger

14 Listeners

Lucas Walker's Rolled Up by Rolled Up Podcast Network

Lucas Walker's Rolled Up

25 Listeners

Whale Informed by Triple Whale by Triple Whale

Whale Informed by Triple Whale

3 Listeners

Original Escapes (Original Heists) hosted by Wes Barker by Triple Whale

Original Escapes (Original Heists) hosted by Wes Barker

22 Listeners

Adspend with Ash Melwani and Rabah Rahil by Triple Whale Network

Adspend with Ash Melwani and Rabah Rahil

9 Listeners

Agency Algorithm by Agency Podcast Network

Agency Algorithm

4 Listeners