Journey to $100 Million: Entrepreneurship & Digital Marketing

Do you ever go live on social media? Today on Journey to $100 Million, listen in as Erik shares how and why he has just started going live on his social media platforms. Recently, Erik has been going live on Twitter and Instagram when he records episodes for this podcast. One big reason for this is due to the fact that when you go live, the algorithms allow you to get maximized exposure. That is what is so cool about going live: you get that big bang right off the bat. The algorithm rewards you, and sends all of your followers a notification if they are currently in the platform, or it can even pop up on their phone if they have certain notifications turned on in their settings.

Not only that, but after you go live, you can even share it on your feed and share it like a normal post or story as well (depending on the platform you are using.) The more often you go live, the more confident you get, and the more comfortable your audience gets seeing this content and interacting with you. We currently live in a world where social media platforms and their algorithms are dictating consumer behavior and pop culture. You can either fight it, or you can embrace it!

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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.

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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.

In the past, Array Digital was involved with software development, web development, and even created mobile apps. Digital marketing has always been a part of what we do, but over the past couple of years we have switched to digital marketing 100%. Because of our previous work, we still have past clients calling us today to ask for services that we may no longer provide. Today on The Journey to $100 Million Podcast, listen in as Kevin shares the importance of helping out these past clients that are no longer a good fit. Kevin recently had a previous client reach out that wanted a new website, with support and hosting as well. After putting together a full digital marketing review (as we do for every prospect) - we realized that they do not have a need for any of the digital marketing services that we have to offer.

We came to the conclusion that all we could do to help them was to build a website. Because of this, Kevin was up front and told them he did not want to waste their time, so he would listen to what they wanted, take notes, and if he felt they were not a good fit - he would recommend them to a developer that he trusts. Right off the bat after the prospect started to explain what they needed, we realized they were not a fit. Kevin gathered these notes and told them that he would refer them to two local companies that could help out; we wanted to take care of them and point them in the right direction even though there was no business in it for us. The key to success is helping out others, and you want to do that wherever you can. Be out there helping people, and it’ll come back around!

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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.

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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.

As you may already know, we recently hired a sales manager here at Array Digital. Because of this, Glen (our new sales manager) and Kevin are now doing the bulk of the day-to-day selling, freeing up a lot of Erik's time. Today on Journey to $100 Million, listen in as Erik shares with you what he plans to do with this free time. Erik figured this time would be best utilized by focusing on our marketing efforts for Array Digital. We are a digital marketing agency, but do not have a team member focused on the marketing specifically for ourselves. We do market for Array Digital, but sometimes we find that since we prioritize client work, Array Digital does not get as much love from the staff as they should.

In increasing our marketing efforts, one of the objectives is to increase the SEO value of our website. But, we don’t want to just rank well on Google, we want to ensure that consumers are clicking on our links as well. Most people only focus on coming up in Google search results, but do not focus on the second step - you want people to actually click on your links. You have complete control over your search results ranking and click through rate (CTR), so listen in on today’s episode to find out what steps Erik is taking to increase our SEO efforts!

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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.

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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.

What are you watching on Netflix? You may think this is the most ridiculous question to be asking, but when you go to a networking event and meet someone for the first time, what do they ask you? Listen in on today’s special edition episode of Journey to $100 Million where guest host Zack Miller explains how you can stand out from the crowd! At these networking events you are most likely being asked “What do you do for a living?” or “What company do you work for?” and then you have to belt out your perfectly choreographed elevator pitch, and go with the motions.

Instead, you should be trying to build relationships with these individuals you are meeting. Now, how does asking them what they are watching on Netflix have to do with anything? Well, there are over 139 million subscribers to Netflix currently. So, if you go up to someone at a networking event, ask them what they are watching on Netflix, and you happen to be watching the same thing (often times people are due to the amount of people that watch Netflix) you have something to talk about. You are able to form a real relationship, and you can start building off of that relationship and form it into amazing opportunities. People love Netflix, and they binge it like crazy! Listen in on today’s episode to learn more about standing out from the crowd!

Want to reach out to Zack? Find him everywhere @zackmillersays!

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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.

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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.

Today on Journey to $100 Million, listen in as Kevin talks about a situation that comes up every now and then at Array Digital, and has always gotten us in trouble depending on which way we go. At Array Digital, we consider ourselves digital marketing experts. We spend a lot of time coming up with strategies for each client as we prepare to onboard them. But, every now and then, a client will insist on their own strategy that they have developed in-house.

Typically, the problem with this is that these strategies our clients come up with on their own, are not strategies we recommend. Our strategy is comprised of in-depth research, and is reviewed very thoroughly with our team members. If we have already prepared our strategy, and have a clear reason why we do not feel like the client's strategy is going to work, we need to say something. We can either implement the strategy this client has come up with, and give them a transparent warning on how we feel about the strategy. Or, on the other hand, we can stick to our guns, and tell the client we do not recommend this - and turn down the business. Listen in on today’s episode to learn which way you should go in certain situations!

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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.

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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.

At our office space here at Array Digital, there are very few open parking spots. We have 3 reserved spots that say they are reserved for Array Digital and our guests, but that's it. Listen in to Erik on today’s episode of Journey to $100 Million to learn why none of these spots are reserved specifically for Erik or Kevin. At the start of working at our current office space, Erik would park in the same spot every day. Because of this, some employees were passing on that parking spot even if they got to the office before Erik, although the spot was not reserved specifically for him.

This was not how Erik wanted it to be, so he put the message out that if you get to the office first, you get to park in the best spot. Erik has never been a fan of entitlement for a CEO, C-Suite, or any executive at all. He feels that everything in business should be based on merit. If he does not get to the office first, he does not get the premier parking spot - if he doesn’t chime into where we are going for company lunch, the team gets to choose. No one should ever feel entitled just because you started or are running a company. Everyone should have a say, and no one should treat you like a king/queen just because of your title. The lesson here is: drop the entitlement, no one likes it!

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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.

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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.

Today on The Journey to $100 Million Podcast, listen in as Kevin shares the final step in his 11 step process on how you can foster growth in your organization through investing in customer experience. Whenever you are dealing with clients, it is essential to understand how you are doing from their perspective. In step 11 of the customer experience process, you are able to track how you have been performing for your clients. To do this, we use a tool called net promoter score.

This management tool is used to gauge the loyalty of the firm's customer relationship. To use this tool, we send out a one question survey to a client asking how likely they are to refer us to a client or colleague. The key here is to send this out to every single one of your clients - even the ones you know may give you a negative score. You want to be as honest and transparent as you can with this NPS score you are receiving. Depending on the score you receive, there are different ways you should handle this feedback. Listen in on today's episode to learn how to analyze these scores, and how you should handle them!

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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.

—

Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.

Not too long ago, we lost a client because we were not properly tracking our deliverables with a set timeline. What we mean by a deliverable, is when we form a contract with a client, we say we are going to do a certain number of services, for a certain amount of money. Today on Journey to $100 Million, listen in as Erik explains the importance of tracking your deliverables, and streamlining communication. In this case, for a number of reasons, we were pushing our deliverables back until everything lined up. What we did not realize in doing this, is that we missed the very first month of sending out a newsletter for this client; we lost track of the fact we had to do this.

Because we missed this deliverable, we are now working through the process steps on how we can track our deliverables to ensure that this never happens again. We now have a known onboarding period for our client, with a specific section in the contract stating these terms. We state specifically to not expect any deliverables for the first 3 weeks. This is because it takes time to get the scope of work firmly in place, get credentials, and onboard the client overall. The key here is to make it very clear what your timeline is, especially if you know it is going to be awhile before you stop pumping deliverables out. Once you know that timeline, track those deliverables very closely!

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Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.

—

Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.

Today on Journey to $100 Million, listen in as Kevin shares the tenth step in his 11 step process on how you can foster growth in your organization through investing in customer experience. When at step 10, it is time to have a 90 day check-in with your client. At this step, the business owner or account manager should schedule a lunch with the client. Although it is a lunch, you do not want to just have lunch and chit-chat, but instead ensure that you accomplish the goal of having a productive meeting.

At this meeting, you should review the progress and accomplishments thus far in your process. It is important to get back up to date and discuss your client's business goals, as well as talk about any changes that may arise. You want to ask how their sales are going, how’s growth, and if there are any issues. If there are any issues or changes, see if there is anything you can do to help with those. As entrepreneurs and business owners, there are not a lot of people able to vent or talk to about what is going on within the organization. If you are that person that can assist with those issues going on, it can do wonders for the relationship!

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Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.

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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.

Here at Array Digital we have several core values, with the first core value being honesty. The importance of honesty is that it is the foundation for everything else that is layered on top of it. Today on Journey to $100 Million, listen in as Erik explains the importance of honesty in the workplace, and shares a lesson learned of his own dealing with honesty.

If you cannot trust an employee to be honest, everything else is going to fall a part. An employee that cannot be trusted, cannot be given responsibilities. And if that employee cannot be given any responsibilities, they will not be able to do their job, and you must get rid of them - quick! Listen in on today’s episode to hear a real-life experience Erik once dealt with in college, and why honesty is the first core value here at Array Digital.

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Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.

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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.