Journey to $100 Million: Entrepreneurship & Digital Marketing

After you have done a good job for your client, it is time to trigger yourself to now ask them for something. Today on The Journey to $100 Million Podcast, listen in as Kevin shares the ninth step in his 11 step process on how you can foster growth in your organization through investing in customer experience. At this point, we now know the client is happy, had a check in, gotten them a referral and so forth. If the client is not happy, you may not get to this step, or should skip this step as a whole. If they are happy, it is time to get them a referral

When asking a client for a referral, do not ask for a referral from just anyone - doing this will not allow your client to pull it out of their mind quickly. Instead, ask for one specific referral, and sit down and talk to them about how they can best refer you. You may want to send over a sheet of the different kinds of people/organizations you like to work with, as well as a list of your services. This will allow you to kick off the process where a client is referring you work multiple times throughout the year!

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Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.

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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.

Have you ever had a client try to get out of a service contract? Today on Journey to $100 Million, listen in as Erik explains how we handle clients that try to bail on their contracts. Currently when we sign new clients, they are signed on as a monthly client, and are required to make a 12-month minimum commitment. There have been some instances where clients have wanted to stop their service with us before their contract was over - and are looking for new ways to take care of these situations.

In the past, we used to enforce a clause that demanded payment if a client tried to bail, but that is no longer a part of our process. If a client is not happy, we want to give them the opportunity to get out of their contract - our goal is never to put handcuffs on our clients. Erik is even debating getting rid of the minimum 12-month commitment for this reason. Since we are brainstorming new ways to handle these situations, we would love to learn more about different types of models that you all may use in your organizations. If you have any methods or tips, please reach out and let us know at [email protected]! Enjoy the episode!

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Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.

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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetup

On today’s episode of Journey to $100 Million, Kevin shares the eighth step in his 11 step process on how you can foster growth in your organization through investing in customer experience. At step 8, you have been servicing this client for a while. They’ve gotten to feel out your team (and vise versa), everyone knows the progress being made, and they are beginning to become more of a promoter. If everything is going smoothly, it is time to offer them some business by getting this client a referral.

If you have a referral to offer, that’s great - but ensure that it is quality. You never want to refer business to someone you wouldn’t do business with yourself. If you do not have a referral, learn the best ways to refer this client, and give your best effort to gain them at least one quality referral. If you put effort into this step, it will put you on the fast track to gaining a new client promoter. Listen in on today’s episode to learn why getting your clients referrals can boost your business relationships by leaps and bounds!

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Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.

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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.

Happy Friday everyone! Today on the Journey to $100 Million Podcast, we have a special treat for you. Erik AND Kevin on the same episode! In this episode, Erik and Kevin recorded a recent trip they took to Richmond, Virginia to visit some of our clients.

On this drive, there was a lot of discussion on SEO and how it continually changes. Not only that, but they mention the SEO capabilities of YouTube and how Array Digital has continued to push into the media realm. Array Digital has morphed and changed over the years, so listen into today's episode to hear what Array Digital has planned for the future!

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Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.

—

Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.

Do you want to understand how you are performing for your newly signed clients? A 30-day check-in makes this possible! Today on Journey to $100 Million, listen in as Kevin shares the seventh step in his 11 step process on how you can foster growth in your organization through investing in customer experience.

A 30-day check-in could entail a stop into the client's office, a phone call, or even just grabbing lunch. This check-in will assist your organization in understanding what you may be doing well, what you may be doing poorly, and shows the client that you care about their performance and well-being. You are able to relay this better understanding you have just gained back to your team, and adjustments can be made. Listen in on today's episode to learn how to implement a 30-day check-in process!

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Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.

—

Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups

We do an awful lot of advertising and marketing for our own agency here at Array Digital. When you market for yourself, there's a concept of you can either "build brand equity" or you can "sell." Today on Journey to $100 Million, listen in as Erik shares with you which direction you should head in. There are some companies that are 100% building brand equity, some that are 100% selling. What many don't realize, is that the key is to have a blend between the two.

Recently, we have been constantly giving value by writing articles, producing a podcast, putting on meetups - but ask for nothing in return. What we discovered was everything that we have been doing, has been 100% building brand equity. We decided to inject some sales into our advertisement messaging in order to grow our business from all this value we continue to provide. Give today's episode a listen to find out why it's important to always have an "ask" at some point.

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Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.

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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.

After signing a new client, it is not only important to identify what that client's expectations are, but to exceed them. Today on Journey to $100 Million, listen in as Kevin shares the sixth step in his 11 step process on how you can foster growth in your organization through investing in customer experience.

There are many different strategies to exceeding expectations with a client. You can do things like treating deliverables with urgency, surprise clients with extras, send hand written letters, and overall just go the extra mile. Listen in on today's episode to better understand how you can exceed your clients' expectations!

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Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.

—

Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.

Recently we have been using a CRM (customer relationship management) tool by the name of HubSpot. HubSpot is a great tool, but is more powerful than we currently need. What we need here at Array Digital is a CRM to solely track people, businesses, and deals. HubSpot has way more to offer than that, with amazing inbound marketing tools, as well as many more useful features. Today on Journey to $100 Million, listen in as Erik explains the need to cut out services that you do not need.

These extra features HubSpot offers are great, but they come with a high cost. We came to the realization that we were not using HubSpot for all of its worth - we continue to pay a lot, but all we want is the basic CRM features. We decided to cut out HubSpot after our yearly subscription expires. As a young company, we are constantly looking at our expenses, and need as much cash possible dedicated to our growth. Know of an easy and affordable CRM tool? Reach out, and let us know!

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Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.

—

Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.

Onboarding is the one step where you absolutely cannot mess up. If mistakes are made, this new relationship you have just formed can get off to a rocky start. Today on Journey to $100 Million, listen in to Kevin as he shares the fifth step in his 11 step process on how you can foster growth in your organization through investing in customer experience.

When onboarding a new client, it is crucial to have an onboarding process in place for each department or team member involved. You must ensure you have really locked in this process, and are constantly are trying to tweak and improve it. There are many different steps you can take to ensure you have a solid onboarding process like scheduling a kickoff meeting, making sure billing is understood, and much more. Listen in on today's episode to find out what other steps you can take to ensure you are properly onboarding new clients.

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Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.

—

Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.

Have you ever had a really bad breakup in business? Have you ever burned a bridge? Today on The Journey to $100 Million Podcast, listen in on an experience Erik had with his previous employer that he still thinks about to this day. Erik was in a situation where he disagreed with how the last company he worked for was operating. Because of this, Erik and a co-worker made a decision that ended up burning the bridge with his previous employer.

At the time, Erik felt that he was justified in doing this because of his disagreements with how the company was handling certain situations. Today, Erik regrets doing this, and is confident if he were to go back to the same situation, he would handle it differently. The key here is to understand that no matter the reason you may want to leave a company, you should always try to leave on as good of terms as possible. Don’t burn that bridge, you’ll feel better and everyone will do better because of it.

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Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.

—

Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.