Journey to $100 Million: Entrepreneurship & Digital Marketing

Today on Journey to $100 Million, listen in as Kevin shares the third step in our process when interacting with new clients: kickoff meetings. This is a very important step, because we are able to introduce our entire team to new clients. Kickoff meetings give us the opportunity to talk about the process we hope to implement, communicate the timeline of our campaigns, what we may need from them, and much more!

During these kickoff meetings, we really get to understand the client, and more importantly, they get to understand us and what to expect. This is where we communicate our strategy to help grow their business. This is the first hands on meeting we get to have with new clients - it allows us to strengthen this brand new relationship, and set expectations. Want to learn more about kickoff meetings other than just this episode? Listen into Part 1 on Journey to $100 Million!

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Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.

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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.

While Erik and Kevin were standing in line for the bathroom on a plane ride to Orlando, an unexpected situation hit them by surprise. A random woman asked them about their Array Digital t-shirts, and from there an opportunity had risen. This woman happened to be a sales representative from Orlando in the billboard industry - and a great resource to potentially have. On today’s episode of Journey to $100 Million, listen in as Erik describes this situation he found himself in, and how he conquered it!

As you may know, we are continually expanding to Orlando, and are trying to find individuals to help us grow our connections in the region. This woman ended up being a great connection, all stemming from a random conversation! Want to hear more about this story? Tune into today’s episode!

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Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.

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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.

Who is your ideal customer? Odds are, most people do not know the answer to this question. It even took us a long time to figure this out for us here at Array Digital.

Today on Journey to $100 Million, listen in as Kevin shows you the importance of identifying your ideal customer. To do this, it is essential to understand different buyer personas for your typical customer - while also creating different buyer personas for the multiple industries that you serve. Look at the customers you have, do the research, and start creating customer persona documents to find your ideal customer!

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Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.

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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.

In the past, Erik explains how he used to not understand how he should handle negative feedback. In some cases, this negative feedback was bottled up - which doesn't allow your team to learn. Today on the Journey to $100 Million Podcast, listen in as Erik explains the importance of not only sharing positive feedback with your team members, but negative feedback as well. Harboring negative feedback can even harm the growth of your organization. Understanding negative feedback can help you improve as an individual, and as an organization as a whole.

Share the good, share the bad, and be completely transparent! No one should ever be left in the dark.

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Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.

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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.

On today's episode of Journey to $100 Million, listen in as Kevin shares the importance of KPIs (key performance indicators) within our organization. About a year ago, KPIs were relatively foreign to us, and we had none in place. Since then, we have really dialed in with our KPIs for individuals, departments, services, and the company as a whole.

KPIs have become very useful for us, but it took time to develop them correctly. These key performance indicators now allow us to see our progress, and what we need to work on! Listen in on today's episode to learn how we use utilize our KPIs!

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Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.

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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.

On today's episode of Journey to $100 Million, listen in as Erik talks about his recent trip to China! Erik is on the board for the EO (Entrepreneurs' Organization) Southeast Virginia region. Every year, the global EO organization gets together in a different area for the global leadership conference - and this year it happened to be in China!

Erik explains how amazing this experience was, and shows how beneficial it is to be a board member for a professional organization! That being said, there are other aspects you must take into account when making these commitments. Listen in on today's episode to find out more!

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Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.

—

Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.

Are you setting the right onboarding expectations before you sign a new client? Today on Journey to $100 Million, listen in as Kevin explains this is something we have struggled with in the past and improved upon. It is really easy to get excited when selling in front of a new prospect, but it is essential to ensure that you take some steps to put expectations and a timeline in your proposals. You must make sure the client understands the full process, how long it is going to take, and what to expect! Doing this will save you a lot of time and energy.

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Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.

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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.

As your career and business grows, you may think you can’t afford or even need a business coach. Today on Journey to $100 Million, listen in to Erik as he shares that isn’t the case. In the past year Erik has been working with award-winning business man, Zack Miller, to help grow our organization. Zack has given us a lot of ideas of things we could be doing that we are not already, and it has greatly helped move us forward. It doesn’t take up a whole lot of time, maybe an hour a week - and it’s not crazy expensive either.

Now, we’re not saying you must go to Zack as your business coach, but when looking for a business coach it is crucial to find someone who has experience with building companies and someone that has even failed! Business coaching does not have to be a time or money sink whatsoever. We greatly recommend looking into getting a business coach - it sure helped get us going in the right direction.

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Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.

—

Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.

Today on Journey to $100 Million, listen in as Erik shares a huge lesson learned for us here at Array Digital. We recently just lost a contract - but like any failure, we consider this to be feedback. We realized a big part of this loss was due to the fact that we were not properly tracking our deliverables. We were tracking the activities we were performing, but we were not tracking the deliverables, and when those deliverables were required. We learned that we must know the date that something is due, and track that separately from the actual activity of doing it. The key here is to keep a list of your deliverables, and then work off of that. Don’t just work off of activity.

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Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups in multiple cities.

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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups in multiple cities.

As we are welcoming new employees to the team, Erik writes out a CEO welcome letter to every new team member. In doing this, Erik is able to let them know why they were chosen for this highly-competitive position, sets expectations for the job, welcomes them to the team, and lists out Array Digital’s core values. Today on the Journey to $100 Million Podcast, listen in as Erik explains the importance of doing this as a leader and authority figure. Erik explains that every organization needs a leader, and that if you are in a position of authority, you must understand there is a good reason for it. If you hold this authority it is essential to assume it, grasp it, and embrace it!

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Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups in multiple cities.

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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups in multiple cities.