Journey to $100 Million: Entrepreneurship & Digital Marketing

By Erik J. Olson & Kevin DaiseyBusiness Entrepreneurship Marketing Management

Journey to $100 Million: Entrepreneurship & Digital Marketing episodes

December 25, 2020 Vision Without Execution Is Hallucination
This is a quote from Thomas Edison that has played a big role in the business.
In thinking about your goals in January, you may have a vision but if you don’t set KPIs, milestones, and smaller goals along the way, you are not executing them effectively.
This next year, we’re going to be more intentional about what goals we’re setting and not just setting a big goal for the entire year. Those big goals can be broken down week by week or month by month to ensure we are executing on them.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
4 min
December 24, 2020 Before You Buy For Your Business, Make Sure You Know Your Business
Here at Array Digital, we’ll look at a product or service and get wow’d by all its features and we want that shiny new toy. But then we have to stop and say, what problem are we actually trying to solve. Sometimes it’s not clear; we just want that new toy and everything it promises.
We recently pulled the plug on a piece of software we were evaluating because we just weren’t convinced. It was an ERP that basically runs your entire company.
Think about: Can it make us money? Can it save us money? And, even if we do get increased efficiencies, what does that look like?
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
6 min
December 23, 2020 Array Digital Has New Swag
We got new swag here at Array Digital: hats, T-shirts, hoodies, and long-sleeved tees.
What’s the big deal? We haven’t bought swag for the company in about 4 years. It was time for us to invest. When we made that first round of swag purchases, money was much tighter than it is now. We wanted to buy this swag to give it to our employees.
There’s a lot of pride in seeing all your employees wearing your company name and it helps us, in the long run, to retain people.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
5 min
December 22, 2020 Why Masterminds Are Worth The Investment
If you think masterminds are too expensive, think again.
A lot of people think about joining a mastermind group but are nervous about the price tag that comes along with it. It can rack up to several thousand dollars. Erik has been involved in a couple masterminds and they have completely and permanently changed the business.
Kevin and Erik are also part of a digital agency mastermind that is not quite as expensive.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
—
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
5 min
December 21, 2020 Erik Is *This Close* to Publishing Million Dollar Journey
One of Erik’s New Year’s resolutions for 2020 was to publish a book this year. And he’s made it happen! His first book will be published on December 26th.
Why did he pick that date? It took the entire year for him to accomplish this. He wrote the whole book last December of 2019 then went through the rest of the book-writing and publishing process. All the pieces have come together, he just needs the final artwork then it’s off to the press.
The book is all about his 8-year journey to go from $0 in revenue to $1 million in revenue. Since then, it’s taken about 2 years to double that to $2 million. The first million is the hardest so this book goes through why it’s so hard, what problems Erik encountered that you are likely to also encounter, and lessons learned from all the stumbling blocks over 8 years. There are tons of takeaways.
If you buy this book, you will be able to take your business over $1 million way faster.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
4 min
December 20, 2020 Reading The Audio For Million Dollar Journey Was Hard!
Erik is coming to the end of his first book-writing journey. He started writing it in December 2019 and finished it in a month but it has taken the rest of the year to complete the book-writing process. He found that writing it was easy but then he had to edit it four times through.
He also has a graphic designer creating the cover which he can soon send it off for printing. The last step is creating the audio file for the book.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
5 min
December 19, 2020 Setting The Wrong Expectations Is A Client Killer
Time and time again, we continue to battle expectations and set the proper expectations. Typically when something happens and something goes wrong, it comes down to communication and setting the right expectations. Sometimes we get caught up and don’t document benchmarks and it’s too late to do it once the project and work have started.
If the expectations are super high, you may not price it properly then you’re getting paid less for more work. There’s no way to go back and change it in that situation.
Do your due diligence to set the right expectations from the beginning.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
—
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
4 min
December 18, 2020 Virtual Holiday Party
It is the end of 2020 and things like in-person get-togethers can’t really happen including our annual office holiday party. Here at Array Digital, however, the majority of our staff is not local so we are already a remote company. We are an office-first remote company.
Last year, we flew everyone and their partners in for a big holiday party on a Saturday. We had limos take us around, happy hour, dinner, then drinks and dancing afterward. We wanted to do something even bigger this year but the reality is that it wouldn’t be responsible in 2020.
A virtual holiday party is the next best thing so we’re going to do the kinds of activities we normally do at our Christmas party including Array Digital trivia.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
5 min
December 17, 2020 Tinder For Business..?
There’s an app out there called Shapr that works just like Tinder but for professional connections. With 2020 bringing so many challenges, we can’t be at the networking events we would normally go to. Shapr may be a good solution for you.
You create a free profile and based on your background, skills, or interests, you can swipe through people and find others that you want to connect with. You can seek mentorship, use it to find new hires, etc. and it’ll align you with people who are similar to you.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
—
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
4 min
December 16, 2020 Bad Idea: Giving Someone A Raise Then Terminating Them
This has actually happened twice recently. It’s a mistake.
In one of the situations, we didn’t give the person quite as big of a raise as other people would get under the same circumstances because there were HR things going on. For the other person, it was more for appeasement but we didn’t know if it would solve the underlying HR issue. It solved the situation for about a day then the same issue popped back up soon after.
In retrospect, if you have an HR issue with someone, you need to red flag that and when their annual review comes around, they don’t get a raise. Red flag things by having written warnings. The first step is an oral warning. It’s clear to the employee that this is a warning; it’s not a casual conversation. Step 2 is the first written warning, then a 2nd written warning, and finally, termination.
If you have someone progressing through those disciplinary actions, they should be considered on a different path than the other members of the team.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
—
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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For more information on the show, and to check out past episodes, go to journeyto100million.com!
5 min