Journey to $100 Million: Entrepreneurship & Digital Marketing

We have started a new podcast series called The Managing Partners Podcast. It consists of Erik or Kevin interviewing managing partners of law firms about their business and how they're growing it. There are three major benefits to interviewing lawyers about their business.

We learn more about their industry and how they operate. This is important since we work with lawyers and always want to stay on the forefront of how their business operates.

There's potential they might need our services. It's a great way to start that conversation in case they do.

It gets us exposure. We typically ask for referrals for other lawyer friends that might want to be on the podcast and often receive them. The repeated exposure is good for setting us up experts in their industry.

Think about how you can use a podcast or a livestream to talk to your ideal prospects.

—

Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.

—

Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.

—

For more information on the show, and to check out past episodes, go to journeyto100million.com!

We have had this podcast for two years, but it took us a long time to figure out we could re-use the content from it in a variety of ways. For instance, we realized we could start recording ourselves on video while we record the audio since we stand in front of a microphone when we talk. It then took us a while longer to realize we could chop up that video to create a bunch of micro-content in the form of still shots and short video clips with captions. Most recently we realized we weren't using the full video anywhere so we just started uploading those to Youtube.

If you're putting out content it's just smart to use and re-use your content in a variety of ways. When you do that it's important to customize your content for the platforms you'll use it on. Examples are creating short intro and/or outro videos and audio to give a more polished look. But you shouldn't let an unfinished product stop you from putting it out there for others. It's more important to start and polish as you go along.

—

Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.

—

Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.

—

For more information on the show, and to check out past episodes, go to journeyto100million.com!

Erik and Kevin recently started a new niche digital marketing agency in September. As of now that agency has one client and two employees. They have big goals for that agency. One of them is to get to $1 million dollars of recurring revenue per year, in the first year. In order to do that they will have to secure just over $83,000 per month in recurring revenue.

It's a big goal, but when it comes to goals you should set them high. Setting big goals makes you work harder to achieve them, and even if you don't, you'll be that much closer than before you started. Think about your goals and how you can set them higher.

—

Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.

—

Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.

—

For more information on the show, and to check out past episodes, go to journeyto100million.com!

It's the start of 2021 and time for people to set New Years Resolutions. Erik got serious about resolutions in 2019. He set out a goal to run 1,000 miles that year and he did it. For 2020 he set a goal to compete in a half Ironman and he did that. He also set some business goals that weren't quite accomplished, but we got that much closer to achieving them.

The trick to setting good goals for the year is to make a plan for them. It's easy to lose sight of a goal if it isn't specific or measurable. Erik recommends getting very specific about your goals, making a plan for how to achieve them, and then tracking them on a regular basis. He's also a fan of telling people that will help keep you accountable.

Erik has a couple of goals this year: Shave 36 minutes off his Ironman time, get 6-pack abs by his birthday in June, take a big family vacation, and get to $3.5 million in annual recurring revenue.

What will yours be?

—

Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.

—

Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.

—

For more information on the show, and to check out past episodes, go to journeyto100million.com!

At the end of 2019 Kevin laid out some professional and personal goals he wanted to achieve in 2020. They included joining an advisory board, reading 24 books in the year, reading 100 digital marketing articles, getting to the gym 15 days out of the month, and booking 10 in-person speaking engagements.

Now, at the end of 2020, Kevin admits he fell short on his goals. Some were impacted by COVID, like the in-person speaking engagements and going to the gym, but some he knows he could have done better with.

Now is a good time to reevaluate your goals and set new ones. See what goals you can set for the new year and revisit old ones.

—

Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.

—

Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.

—

For more information on the show, and to check out past episodes, go to journeyto100million.com!

There is a raging debate at the end of 2020 about whether the office as we know it is completely dead. Some people say they don’t need an office and can work remotely forever while their opponents say “not so fast.”

Erik happens to be part of the “not so fast” camp. Human beings are creatures of habit and can’t quite be satisfied with remote work.

As the COVID vaccine rolls out, people will become more accustomed to the old way of doing things.

—

Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.

—

Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.

—

For more information on the show, and to check out past episodes, go to journeyto100million.com!

We are just days away from the new year. If you haven't started thinking about your goals for 2021 now is the time. Most people start planning for the new year in October, but if you haven't yet there's still time. Don't wait until Monday, January 4th to start planning. There will be a lot to catch up on, so take some time to work on your goals for the new year now.

Also, thank you to everyone who has followed us on this journey and listens to our podcast. We hope you are safely enjoying time with friends and family. Happy New Year to all!

—

Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.

—

Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.

—

For more information on the show, and to check out past episodes, go to journeyto100million.com!

On this daily podcast, we talk about all the things we’re doing at the company, all of our thoughts on how we want the company to run, and our strategies moving forward. There is very little that we hold back from this podcast.

If you’re a listener or you watch on YouTube, you are getting about 95% of the things that are happening or will be happening at both of our companies. The things that are said on this podcast to the whole world may not be repeated in a private setting at the company. There are not a lot of opportunities to listen to exactly what the boss or CEO at your company has planned for the company.

—

Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.

—

Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.

—

For more information on the show, and to check out past episodes, go to journeyto100million.com!

Kevin spent over a decade running an agency where they had lots of points of contact. Every member of his team would talk to the client individually and on the client side, we had tons of different people that would email and call our team.

At Array Digital, we had clients talking to every member of the team. Over the last year and a half, we’ve established a single point of contact very early in the sales process. The salesperson will establish that Jamal is the single point of contact to act as a liaison for the entire project.

It’s also important to establish a single point of contact on the client’s side. There’s no way to avoid having contact with other people on their team but ensure that there is one main person that everything is filtered through.

—

Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.

—

Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.

—

For more information on the show, and to check out past episodes, go to journeyto100million.com!

Recently, Erik sat down with the Rival Digital team and talked about how things would likely get slow as we head into the last 2 weeks of the year.

What we’ve found over time is that the whole week between Christmas and New Years’, the business world just shuts down. But that actually starts in the week before Christmas too.

Last year, before COVID, we let our staff work from home because we know work would be relatively slow.

The Rival Digital team decided to invest in that downtime and do some marketing during that time. They decided to put together a list of prospects and send postcards to them.

More info on Rival Digital, our marketing agency that focus exclusively on HVAC marketing, at https://rivaldigital.com.

—

Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.

—

Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.

—

For more information on the show, and to check out past episodes, go to journeyto100million.com!