Journey to $100 Million: Entrepreneurship & Digital Marketing

By Erik J. Olson & Kevin DaiseyBusiness Entrepreneurship Marketing Management

Journey to $100 Million: Entrepreneurship & Digital Marketing episodes

January 24, 2021 When You Hire A Vendor, Don't Compromise On The Scope Of Work
If you hire a vendor or someone to do some work for you, and you agree on a price and scope of work, you need to be inflexible when it comes to modifying it.
This happened to us recently where we agreed on a price and scope then the vendor tried to modify it after the fact. We realized the new scope was not what we wanted but we had allowed it to be changed. All of a sudden we were agreeing to a price we didn’t want with the product not matching what we’d originally wanted.
—
Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
—
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
—
For more information on the show, and to check out past episodes, go to journeyto100million.com!
4 min
January 23, 2021 Why It's Good to Give Your Clients Due Dates
Recently Erik got a call from his financial advisor and Erik told Owen that he should give him deadlines. With everything Erik’s got going on - running a business, recording podcasts, his personal life - other things will get pushed to the back burner.
We’ve seen success at both Array Digital and Rival Digital when we give our clients a deadline and follow up with a phone call when they don’t follow through with them. This is especially important in the onboarding process.
—
Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
—
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
—
For more information on the show, and to check out past episodes, go to journeyto100million.com!
5 min
January 22, 2021 Increasing Pricing On Existing Clients Is Not Easy
Erik is currently trying to bring our new service offering to some existing clients. We updated our SEO and Google My Business offerings because we found way more effective ways to do these services that bring superior results. The previous way worked and we did a good job but now we know how to do it even better.
But with the new way and the new results, comes new pricing. It’s more expensive for us to do it this way, nearly double the price.
We decided that new clients definitely have to get onto the new offering. For legacy clients, we didn’t make them switch over right away. We gave them the option, they could decline or accept, and if they declined, we’d continue to do it the old way.
—
Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
—
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
—
For more information on the show, and to check out past episodes, go to journeyto100million.com!
5 min
January 21, 2021 How to Achieve Your New Years’ Resolutions
It’s the beginning of the new year and that means new years’ resolutions. Most people write them off right off the bat knowing they’re not going to stick with them. Some people still go through the theatrics of coming up with new years’ resolutions because they feel that’s expected of them but they know they won’t stick to them.
Kevin and Erik have gotten very purposeful with setting new year’s resolutions both personal and for the company.
They have found success sticking to their resolutions in different ways whether that be to hold themselves accountable or to blast the resolutions out publicly.
—
Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
—
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
—
For more information on the show, and to check out past episodes, go to journeyto100million.com!
4 min
January 20, 2021 Lessons Learned from Reading Million Dollar Journey Out Loud
Erik is so close to getting his book out, all about his journey to building a $1 million+ business.
After he wrote and edited it, he decided that he would read the audiobook and there were a lot of lessons learned as a result of reading his book out loud.
Lesson #1: He found a lot of mistakes he didn’t anticipate being there. They were mistakes that, if he had gotten someone else to record the audio, they would not have picked up on them.
Lesson #2: Reading out loud sucks.
Lesson #3: Read out loud the book and record it *before* you conclude that the editing is done.
—
Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
—
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
—
For more information on the show, and to check out past episodes, go to journeyto100million.com!
6 min
January 19, 2021 How Can You Improve The Effectiveness Of Your Google Ads?
You do not want to drive traffic from your ads to a generic landing page. Ideally, every different kind of message you have in a Google or Facebook ad, that same message is carried over to the landing page that the ad leads to. You want what the person searches for, what they see in the ad, and what they see on the landing page to all match.
That’s what Google refers to as your Quality Score and you can increase that by making sure all these areas remain consistent.
—
Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
—
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
—
For more information on the show, and to check out past episodes, go to journeyto100million.com!
4 min
January 18, 2021 You Have to Hold Your Staff and Vendors Accountable
Many times during the course of Erik’s entrepreneurial career, he has agreed with someone - whether a vendor or an employee - on a particular scope of work. Despite having doubts going into the agreement, Erik would go with it and when that person would inevitably stumble, he would give them a pass.
In retrospect, that’s a mistake. If someone tells you they can and will do something, but later try to come back and renegotiate the agreement, you have to put your foot down and hold your ground. Remind them of what they agreed to do.
—
Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
—
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
—
For more information on the show, and to check out past episodes, go to journeyto100million.com!
4 min
January 17, 2021 Personalizing Postcards To Ideal Prospects
Although we are a digital marketing agency, Erik believes in using snail mail to get the attention of ideal prospects. Think about it: if a postcard comes across your desk, you are likely going to take a look at it. Even if you don’t take action on it, it will likely get your attention especially if the envelope is handwritten and addressed to you. The same cannot be said for an email.
Here at Array Digital, we’ve sent out postcards to ideal clients in different industries over the years. But it was always a typed out postcard sent to hundreds or thousands of people at once. The goal was to build brand awareness.
At Rival Digital, they decided to take this gesture one step further and personalize it with the name of the prospect. It’s a lot of work but it’s very compelling!
—
Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
—
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
—
For more information on the show, and to check out past episodes, go to journeyto100million.com!
5 min
January 16, 2021 No Growth Without Simplicity
When you look at growing and scaling your business, you have to look carefully at how things are built, designed, and at your processes. If you pick up the book Traction, which is highly recommended by Kevin, they cover simplicity.
Most businesses are too overcomplicated to experience the growth that they want and they have a foundation that cannot be built upon. You have to streamline your processes before you can build and have the success you’ve set out for.
—
Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
—
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
—
For more information on the show, and to check out past episodes, go to journeyto100million.com!
3 min
January 15, 2021 Do You Know Your Core Focus?
At Array Digital, Kevin and Erik spent a lot of time developing core values, a mission statement, a vision statement, and finally, at the end of 2020, they worked on our purpose. These are things we follow on a daily basis and are worked into the fabric of how we operate.
The core focus should be simple and laser-focused on one thing. This is easy if you have a niche: “Be the best at *this*.”
This will help you avoid distractions and opportunities that are outside your niche.
—
Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
—
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
—
For more information on the show, and to check out past episodes, go to journeyto100million.com!
4 min