Journey to $100 Million: Entrepreneurship & Digital Marketing

You have probably noticed guarantees in the business world. Think about slogans and business names that promise things. For example, One Hour Heating & Air has a slogan “We show up on time or you don’t pay a dime.” That’s their guarantee.

Think about what you can do for your guarantee; it’ll help you stand out from your competition.

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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.

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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.

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For more information on the show, and to check out past episodes, go to journeyto100million.com!

Erik recently bought a brand new bike but before buying a new one, he thought about buying a used bike. He started to look at bikes for sale online. The problem was that these online sellers generally don’t give you all the information that you need requiring you to do additional research. If you do contact them, they’re slow to get back to you and you have to schedule a time to come and see the bike. It’s an inefficient process.

He discovered a website called theProsCloset.com. Their business model is to solve the problem of buying a bike secondhand. They buy the bike from the individual, inspect it, fix it as needed, then list it with all the information you’d need to make a decision to buy. Plus, they have it listed at a discounted price from the current retail price.

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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.

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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.

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For more information on the show, and to check out past episodes, go to journeyto100million.com!

If you’re about to start a business or you have a business but you don’t have these, you need to go back and establish the 3 things that make you different: your 3 uniques.

If you’re developing a new business, think about the things that will make you stand out from the competition. If you have an existing business with a broad audience of customers, you start to figure out what makes you different and what will help to propel your business forward.

You can ask your clients: why did you choose us over the competitors?

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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.

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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.

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For more information on the show, and to check out past episodes, go to journeyto100million.com!

Erik recently came across a website called ModernPostcard.com. They give you a small piece of code that you can drop onto your website to track what users come to your website. That code results in the company looking up the IP address of the person that came to your website then finding the physical address from there. With the physical address, you can have a postcard automatically sent to them.

This postcard is customizable and can be the introduction to the sales funnel.

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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.

—

Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.

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For more information on the show, and to check out past episodes, go to journeyto100million.com!

You can’t focus on everything, you have to focus on what’s most important. Look at setting 3 company goals that you can focus on and actually hit, making sure those are the most important things you should focus on.

You can break those down into monthly or quarterly goals that will help you achieve those ultimate goals. Everything can’t be at the top of your priority list.

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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.

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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.

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For more information on the show, and to check out past episodes, go to journeyto100million.com!

This may seem like a ridiculous question but there’s been a lot of discussion about it around here. Here’s why: When Kevin and Erik first merged their companies, one of the things they were lacking was validation but they wanted to portray the amount of experience they have in the industry. Between the 2 of them, they had been in business for 10 years so they were willing to say they were a 10-year old company.

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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.

—

Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.

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For more information on the show, and to check out past episodes, go to journeyto100million.com!

If you have a 10-year vision or even a 5-year plan in mind for your business, then you’re not going to get there if you don’t have a 1-year plan. This is something you can see yourself obtaining on a short-term scale that supports your 5- and 10-year plans.

A 1-year plan is something you have a lot more control over. We have 3 goals for the company on a 1-year scale and, of course, many of our team members have personal goals as well.

If you’re not sure about creating a 1-year plan, go to your team. Talk about where you see the company going and get their feedback to ensure it’s aligned with what you’re thinking.

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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.

—

Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.

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For more information on the show, and to check out past episodes, go to journeyto100million.com!

We are looking to hire 3 new people here at Array Digital.

First, we have two digital sales positions. We can teach you the digital marketing aspect when it comes to sales if you do have a background in sales. You can be anywhere in the United States although we give preference to people in the east coast timezone.

Next, we have a part-time bookkeeper and administrative assistant who will work side by side with Katya, the only person working on the books now. We need this person to be located in Hampton Roads to help out with things going on in the office.

If you are interested, go to our website at thisisarray.com/about-us/careers/

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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.

—

Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.

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For more information on the show, and to check out past episodes, go to journeyto100million.com!

Erik and Kevin have concluded that we need 2 more salespeople at Array Digital to achieve our revenue goals for 2021.

We ended 2020 with about $2.35 million in annual recurring revenue. We want to get up to $3.5 million by the end of 2021. We did an analysis and concluded that every single month, our overall monthly revenue increases by about $2,750. If we did nothing different and continued in this way, we would end the year at about $2.7 million.

We fall short of our annual goal and hoping for the best is not a great solution. Erik and Kevin have decided to hire 2 new salespeople for a variety of reasons. Listen in to learn those reasons and why you should consider hiring more than one salesperson rather than banking on just one.

If you are a salesperson interested in this position, apply at thisisarray.com/about-us/careers/

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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.

—

Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.

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For more information on the show, and to check out past episodes, go to journeyto100million.com!

One of Erik’s new year’s resolutions for 2020 was to finally write a book about the beginning of his business journey. He’s been self-employed for 11 years now and it took 8 years to break through the $1 million revenue per year threshold. He is often asked by new entrepreneurs how he did it. So he put it all into a book.

It took about a month to write it. The much harder part, he later found, was editing it. The written book has been edited 5 times now, twice by Erik and three times by professional editors.

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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.

—

Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.

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For more information on the show, and to check out past episodes, go to journeyto100million.com!