Journey to $100 Million: Entrepreneurship & Digital Marketing

By Erik J. Olson & Kevin DaiseyBusiness Entrepreneurship Marketing Management

Journey to $100 Million: Entrepreneurship & Digital Marketing episodes

February 23, 2021 Right Person, Wrong Seat
You have the right person - they’re a good fit culturally and have the experience to make them great at their job - but you either don’t have a seat for them or they’re in the wrong one. In this case, you’re hoping you have somewhere else they can go but if not, you have to let them go.
It doesn’t work to try to put someone into a seat they’ve never done before.
—
Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
—
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
—
For more information on the show, and to check out past episodes, go to journeyto100million.com!
3 min
February 22, 2021 An Abundance Mindset & Shoutout to Darren Fox
This is a shoutout to Erik’s friend who he met through a mastermind they are both a part of, Darren Fox, owner of Idea Marketing Agency.
Erik saw a post of Darren on Facebook wearing his company’s hat and they traded swag.
Don’t worry, this episode is not all about hats and trading company swag. It’s about forming relationships with other people in your industry.
—
Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
—
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
—
For more information on the show, and to check out past episodes, go to journeyto100million.com!
5 min
February 21, 2021 Scheduled Emails - Set It and Forget It
We have a few web series where we interview people live: Managing Partners and Lunchtime Live (which we are winding down now). One each one of these series, Erik has a couple of emails go out.
About 5 days beforehand, he has one go out as a reminder to the person that the event is upcoming. Before, Erik would just try to remember to send it but it’s easy to forget. The 2nd email is sent right after the interview concluded to say ‘thank you, you did great, do you have anyone you’d recommend for the recording.’
Erik has recently automated the draft email and scheduled it for the future. Tune in to hear how it works.
—
Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
—
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
—
For more information on the show, and to check out past episodes, go to journeyto100million.com!
6 min
February 20, 2021 Finding Your Unique Ability
Do you know what your unique ability is? It’s the intersection between what you love to do and what you do best.
As an entrepreneur, you probably started off your business doing a million different things. But you should work toward delegating the things that you do not do well or love to do to others around you. This way, your team will be happier and things run more smoothly.
Then it has to extend to your team members too. They’ll love what they do and do a great job at it.
—
Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
—
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
—
For more information on the show, and to check out past episodes, go to journeyto100million.com!
4 min
February 19, 2021 Million Dollar Journey - Thank You to My Former Bosses
As Erik wraps up the writing for his book Million Dollar Journey documenting the process of going from $0 in revenue to a $1 million company, he was going through acknowledgments and people he wants to thank. That includes all of his former bosses whom he learned a tremendous amount from along the way. He acknowledges each in this episode.
—
Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
—
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
—
For more information on the show, and to check out past episodes, go to journeyto100million.com!
6 min
February 18, 2021 Thank You to Those Who Directly Helped Me With This Book
Erik's book is days (hopefully) from being out on Amazon and available for your purchasing pleasure *hint, hint*. But first, he wants to thank those who directly helped him in writing and getting this book produced.
—
Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
—
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
—
For more information on the show, and to check out past episodes, go to journeyto100million.com!
7 min
February 17, 2021 Million Dollar Journey - Thank You to My Family
As Erik puts the finishing touches on his book Million Dollar Journey, his editor told him that he needs an acknowledgments page. He talked about these people throughout the book but he wrote more specifically on these pages how these different groups helped him in writing this book and getting to this point.
It started with his father who started a video store where Erik worked nights and weekends. It taught Erik so much in leadership, deadlines, making, and keeping promises to your boss. He picked up so much wisdom on how to interact with people.
And more recently, he wants to thank his wife Lia who has to deal with the ramifications of all the initiatives Erik does. He also went into business with her and it was a tough time but they learned so much going through it together.
—
Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
—
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
—
For more information on the show, and to check out past episodes, go to journeyto100million.com!
5 min
February 16, 2021 Deals We Lost Because We Didn't Niche
Ever since the early days of going into business, Erik had a feeling that he would do better if he niched into a particular industry. But he never knew what industry was best and that uncertainty rolled into Array Digital. Both Kevin and Erik knew niching was probably a good idea but didn’t know how to go about it.
Then about a year ago, they joined a mastermind and everyone in the group niches and profess it all the time. The people in the group that are the most successful are the ones with the tightest niche.
Over the past several months, our company started niching and even started Rival Digital that took that to the extreme.
But there have been plenty of times where we lost out on business because the prospect went with a marketing company that focused on their niche.
—
Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
—
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
—
For more information on the show, and to check out past episodes, go to journeyto100million.com!
8 min
February 15, 2021 Million Dollar Journey - Thank You to My Business Partners
In this episode, Erik individually thanks current and former business partners. He owes them a lot because he acquired knowledge by making mistakes, lessons he learned at their expense.
His first business partner was his wife, Lia, with whom he ran a bakery.
The second was Clinton Stevens, his business partner when he was doing DoD work. Erik learned so much about how to deal with people and the government and about the risks of not diversifying your client portfolio which ended up dooming the company.
And lastly is Kevin who benefited from all the lessons Erik learned along the way.
—
Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
—
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
—
For more information on the show, and to check out past episodes, go to journeyto100million.com!
7 min
February 14, 2021 Million Dollar Journey - Thank You to My Trusted Advisors
Erik is putting the finishing touches on his upcoming book Million Dollar Journey which teaches entrepreneurs the ability, the knowledge, and the lessons learned to get to the million-dollar mark.
In the acknowledgments section, he’s thanked a lot of people including his trusted advisors who he thanks individually in this episode.
—
Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
—
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
—
For more information on the show, and to check out past episodes, go to journeyto100million.com!
7 min