Journey to $100 Million: Entrepreneurship & Digital Marketing

Kevin recently got to speak with Joel Ankney, a Virginia Beach-based lawyer who focuses on business and entrepreneurship.

Joel self-published his first book in 2017 and found that it was such a great marketing tool that he wrote and published a second one last year. In 29 years, this was the best marketing tool because they give him something to talk about in networking settings. But books also sit on the desks of people across the country as a reminder for referrals.

Most of Joel’s growth has come from the referrals of attorneys around town who don’t do what he does that then refer work to him.

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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.

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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.

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For more information on the show, and to check out past episodes, go to journeyto100million.com!

You’ve definitely heard this phrase before but it holds true. You really only get one shot at impressing clients once they’ve signed the deal. Of course, the first impression has nothing to do with actual work but you only get one first impression at showing clients the work that you do.

There have been times when we’ve signed a client and we didn’t make a good first impression. We want everything we do here to be perfect but the reality is that it’s something we miss the mark on. When you’re not perfect with a client, especially if it’s the first piece of work you’re doing for them, it can really sour the relationship. It’s very very difficult to recover from that. The first 90 days for a client needs to be special and then they’ll stick with you from there.

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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.

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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.

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For more information on the show, and to check out past episodes, go to journeyto100million.com!

Kevin recently interviewed Joel Ankney, a Virginia Beach-based lawyer. When Joel was 22 years old, he had a lawyer that said “The only thing that time does is pass.” When you have an idea, just get moving on it and the rest will follow later.

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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.

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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.

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For more information on the show, and to check out past episodes, go to journeyto100million.com!

Kevin recently got to speak with Joel Ankney, a Virginia Beach-based lawyer who focuses on business and entrepreneurship. For over 30 years, he’s helped start-ups and businesses like ours.

He has a lot to teach us so make sure to tune in every day so you don’t miss a second of his knowledge.

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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.

—

Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.

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For more information on the show, and to check out past episodes, go to journeyto100million.com!

Here at Array Digital, we just increased our prices. Every so often, we take a look at the services we offer and the prices associated with them then look at how our team has grown and our expenses have gone up. Then we increase our prices.

If you’re busy and you’ve got tons of leads, keep increasing your prices to meet that demand until you get to the point where people start to question your prices. You should be paid what you’re worth.

Look at the prices you’re charging. When was the last time you increased your prices?

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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.

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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.

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For more information on the show, and to check out past episodes, go to journeyto100million.com!

We have some big news! Erik and Kevin have started a second agency. The new agency's name is Rival Digital and it provides the same services that we do at Array Digital. The difference is Rival Digital focuses solely on HVAC contractors as clients. At Array Digital we serve HVAC contractors as part of the bigger segment of Home Service providers. We've done so well with them that it made sense to create a “spin-off” agency to serve just that niche.

We've already hired our first employee, started working for our first client, and we are about to hire a salesperson ramp it up. We are excited to see where this goes and know that this will likely not be the last time we do something like this.

Take a look at your best clients, the services you’re providing, and see if there's an opportunity to do something similar.

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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.

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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.

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For more information on the show, and to check out past episodes, go to journeyto100million.com!

Erik continues his conversation with Neal Bookspan, an attorney out of Phoenix. Today, he had some great insight on the kind of clients his business services and how it’s changed as the business has matured.

When Erik first started in business, he would take business from anyone; it didn’t matter what industry they were in. That lasted for about 6-12 months then he got pickier and more recently, the company has gotten even more definitive with who we’ll work with. Why? As a business owner, you learn you will work well with certain industries and clients and not so well with others. You want to focus on what you’re good at.

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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.

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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.

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For more information on the show, and to check out past episodes, go to journeyto100million.com!

In a conversation Erik had with Neal Bookspan, an attorney out of Arizona, they were talking about dealing with a prospect or client and they are asking you to do a significant amount of work, you have to ask them whether they can afford it or not. You don’t have to be that blunt but you want to be specific about what it’ll cost them.

We ask our prospects what their budget is because the services and the amount of support  we provide vary greatly depending on their budget.

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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.

—

Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.

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For more information on the show, and to check out past episodes, go to journeyto100million.com!

Erik recently had a conversation with an attorney out of Phoenix named Neal Bookspan and he focuses on business law, contracts, mergers and acquisitions. We were talking about the impact of COVID on his business and his clients business. While some have really struggled, others have flourished during COVID and it depends largely on the industry they are in.

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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.

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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.

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For more information on the show, and to check out past episodes, go to journeyto100million.com!

Kevin had the pleasure of sitting down with Ross Dannenberg, an attorney who specializes in video game law.

Any potential client looking to work with a lawyer, you have to be likable, available, and able. The next thing to look at is being persistent, purposeful, and patient. Marketing takes time.

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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.

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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.

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For more information on the show, and to check out past episodes, go to journeyto100million.com!