Journey to $100 Million: Entrepreneurship & Digital Marketing

Erik was having a conversation with the president and CEO of Visit Norfolk and one of the things he was talking about was an advertising campaign where they used social media to very quickly experiment with the messaging and different markets they were trying to reach. It allowed him to do small experiments and tweak based on the data that came back. When he found a market that was working, he could invest more in digital advertising and traditional advertising - that is much more expensive and much harder to tweak over time.

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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.

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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.

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For more information on the show, and to check out past episodes, go to journeyto100million.com!

Kevin had the pleasure of sitting down with Ross Dannenberg, an attorney who specializes in video game law. In this episode, he talks about the cool things he’s doing to grow his business.

He grew up as a gamer and when he started practicing law, he found the cross-section between the two.

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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.

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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.

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For more information on the show, and to check out past episodes, go to journeyto100million.com!

Whenever you are going to advertise and put dollars behind your messaging, make sure that your message is on point and that your ideal audience knows specifically that that message is for them.

In this episode, Kurt Krause, the president and CEO of Visit Norfolk, talks about how he created a marketing plan that reached people that fit a very specific criteria to target people to come to Norfolk.

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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.

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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.

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For more information on the show, and to check out past episodes, go to journeyto100million.com!

Recently Kevin got to interview Gabe McCoy, a co-founding member and co-managing partner from Pierce McCoy, a business law firm based in Norfolk, VA. In this episode, he talks about how important it is to build relationships in business and create a referral network.

The referral source matters. If you don’t do a top-quality, world-class job, the referral source is going to hear about it. It adds an extra layer of accountability because if you drop the ball, there’s a high chance that your other clients are going to hear about it.

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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.

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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.

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For more information on the show, and to check out past episodes, go to journeyto100million.com!

Erik recently spoke with Kurt Krause, the president and CEO of Visit Norfolk. His job is to get people to come to the Norfolk area and as you can imagine, COVID has posed a bit of a challenge for him.

Now more than ever, increased communication with your staff is so important. When we started working from home in March, we were more disconnected than ever. Being remote required a new level of communication with staff. Meetings became more frequent because we needed to communicate more than ever.

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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.

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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.

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For more information on the show, and to check out past episodes, go to journeyto100million.com!

Recently Kevin got to interview Gabe McCoy, a co-founding member and co-managing partner from Pierce McCoy, a business law firm based in Norfolk, VA. In this episode, he talks about how important it is to build relationships in business and build a referral network.

Gabe says that their company’s growth has been unorthodox. As they’ve grown, it’s been about keeping up with the demand of the market.

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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.

—

Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.

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For more information on the show, and to check out past episodes, go to journeyto100million.com!

Grant Cardone has a philosophy that you should always say yes when you’re in a sales situation. No matter what the prospect requests, the answer is yes. He also encourages you to just take the deal and figure it out later.

However, Erik has noticed throughout the years that when we take work that we’re not familiar with, there’s a high probability that we’re going to screw things up. Here at Array Digital, we work with a specific type of client: law, medical, or home services. That’s our sweet spot. Whenever we take on something outside of that or a service that we don’t do, there’s a good chance we’re going to screw it up. And we’ve learned this the hard way.

Whenever you do something different from the norm, you have to over-communicate. It becomes exhausting and that’s why we’ve created processes because as human beings, we are going to forget to communicate.

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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.

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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.

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For more information on the show, and to check out past episodes, go to journeyto100million.com!

Recently Kevin got to interview Gabe McCoy, a co-founding member and co-managing partner from Pierce McCoy, a business law firm based in Norfolk, VA. In this episode, he talks about how important it is to build relationships in business.

They’ve added lawyers that focus just on the needs of their client’s individual needs whether it be IP, employment, civil litigation, corporate structuring, etc. Geographically, they’ve scaled in some other sizable markets like New York, Texas, and Richmond.

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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.

—

Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.

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For more information on the show, and to check out past episodes, go to journeyto100million.com!

Early in Erik’s career when he was a young construction project manager, one of his managers told him to always pad his numbers. What he meant by that was that Erik should add cushion just in case something comes up. And Erik did that for several years until he went through the project management certification process and was taught that that is not the right way to do it.

Rather than padding your numbers just because, you should take a few moments to think about what risks are ahead of you. Anticipate what could go wrong and then you can adjust your numbers based on what you think could go wrong.

Instead of making something up without having a justifiable reason, think in this way: “So I purchased this $100 item but let’s say it doesn’t arrive on time. What effect could that have?” Now you have the rationale for why that $100 has increased. You’ve identified risks and mitigated it by adding more to your budget.

Do this, and your numbers and estimates will be a lot cleaner and you will be on target much more often than not.

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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.

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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.

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For more information on the show, and to check out past episodes, go to journeyto100million.com!

Erik and Kevin are part of several Masterminds. These are groups of successful professionals that meet on a regular basis for the purpose of learning from each other. One of the Masterminds they are a part of is called Digital Agency Elite. It is run by their friend Jason Swenk. He alone brings a lot of value to the table, but the real magic is found in the group. It is made up of about 60 agency owners across the country. They meet on a regular basis to talk about issues they are facing and they help each other with advice and talking about their own experiences.

There are several Masterminds out there. Erik is part of another one called Entrepreneurs Organization (EO), which is a worldwide organization. It is made up of entrepreneurs from different industries. Erik and Kevin find these different Masterminds to be invaluable and for that reason they will always be part of them.

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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.

—

Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.

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For more information on the show, and to check out past episodes, go to journeyto100million.com!