Journey to $100 Million: Entrepreneurship & Digital Marketing

Every year Array Digital gives back to the community by providing a free website to a deserving nonprofit organization. This is the 4th year we’ve done it but this year, we are focusing on the medical industry. We have a lot of medical clients and it’s an area we really specialize in.

There have been major shifts in the medical industry this year due to COVID-19. These healthcare heroes have helped society so much by putting themselves in harm’s way to care for people who are affected by this virus.

This year, we’re only giving a website to medically related nonprofit organizations. If you are associated with a healthcare nonprofit organization, submit them at thisisarray.com/nonprofit. Applications close October 31st so please submit as soon as possible. We want to help you and hear your story.

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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.

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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.

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For more information on the show, and to check out past episodes, go to journeyto100million.com!

Make the most of LinkedIn by setting daily tasks.

Kevin does this because LinkedIn is challenging and you need to be working beyond your profile to grow your engagement, connections, followers, and potential for sales.

#1: Anyone that accepts Kevin’s connection requests, he makes a task to send them a message. The message is basic and general, just a simple introduction that’s short and not salesy.

#2: Once they respond back, Kevin sends a second message about the podcast.

Now they know who you are, having connected with you, and learned more about your company.

#3: Set a task everyday to connect with 10 people that you would be interested in getting to know.

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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.

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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.

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For more information on the show, and to check out past episodes, go to journeyto100million.com!

You want to bring people into your organization that are smarter than you and know the product or service better than you or at least can get there. You also want to hire the people that tell you no or challenge you at important times. You also want your team to challenge you on strategy and come up with great new ideas.

We want our team to question what we’re doing and push back if they think it’s not in our best interest. When you’re hiring team members, make sure they can give pushback when necessary and won’t just robotically do what you’re telling them to. Now, you don’t always have to do what they say but encourage them to continue to do that.

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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.

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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.

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For more information on the show, and to check out past episodes, go to journeyto100million.com!

What is thinking without limits? Here’s an example: you are going after a prospect but they’re also looking at your other competitors. If you think with limits, you might think I need this prospect, I have to do whatever it takes to get this deal. This could mean changing your processes or business strategies in order to get them. You’re limited in thinking this is the only prospect out there.

Thinking without limits is thinking beyond this one prospect. There are hundreds, thousands of other prospects out there so you don’t need to change your business and processes in order to get one. Stop wasting so much time trying to do everything right on one particular deal. That’s when you start attracting the right prospects that want you like you are.

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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.

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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.

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For more information on the show, and to check out past episodes, go to journeyto100million.com!

When it comes to your team members or employees, you’re either coaching up or coaching out. You bring on new employees and give them all the opportunities and training that you can. Then you look for opportunities where you can coach.

They’re doing all the activities but then they’re falling or not quite converting. That’s a coaching opportunity. Clearly they’re doing some parts right if they’re getting people in the door. Now you look for what areas you can help them to improve in. That is coaching up.

Coaching out is when that employee is not doing what you’re expecting. You take a look at what they are or are not doing and attack issues there. Once you’ve seen that they’re not going to do the activities or put in a certain amount of effort, there is some point where you have to throw in the towel.

If you can coach up, you want to do whatever you can to help them become a great employee. But if they’re not in it, they’re not the right person for your team.

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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.

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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.

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For more information on the show, and to check out past episodes, go to journeyto100million.com!

This episode comes from a conversation Erik recently had with Joe White, a business coach, when they were talking about different ways of allowing your employees to grow within your organization and in life. Believe it or not, you do that by allowing them to fail. We don’t mean letting them fail miserably or firing them. Give them the ability to make their own decisions and deal with the consequences.

They won’t learn if you spoon-feed them exactly what to do and what not to do, you will not have a very vibrant workforce. Allow them to fail and they will become better.

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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.

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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.

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For more information on the show, and to check out past episodes, go to journeyto100million.com!

Erik recently had a conversation with business coach, Joe White. During the live broadcast Zack Miller asked how you keep employees motivated since statistics show that as much as 70% of employees are not engaged while at work. Joe's answer was that you have to make employees feel valued and heard.

One of the most obvious ways to make an employee feel valued is with good pay, but more importantly than that says Joe, is to make them feel empowered. One way to do that is by asking them questions and really listening to what they have to say. Listening is so important to making someone feel valued. Ask them what they think about how things are going. If you have meetings let different team members lead discussions every once in a while. All of these things reinforce that you value what they have to say.

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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.

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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.

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For more information on the show, and to check out past episodes, go to journeyto100million.com!

Erik recently interviewed Joe White who was a baseball coach turned business coach. They talked about how people work day in and day out and where their passions lie. The majority of employees are not engaged at work. They’re kind of just robots.

It’s a shame that people get themselves into this predicament. We spend so much of our lives at work and if you are miserable doing what you do, you need to find something new to do with your time and your life. We spend too much time at work to just punch a clock. You have to find a passion for what you do day in and day out. If you are a leader of an organization, you have to help people find that passion.

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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.

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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.

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For more information on the show, and to check out past episodes, go to journeyto100million.com!

After several tries Erik and Kevin were finally approved for LinkedIn Live. They had each applied several times before they were given the thumbs up. This last time that Erik applied he sent in a snippet of a live broadcast with a guest in which they both mentioned how nice it would be to be able to go on LinkedIn live. It worked because he is now approved to broadcast live on LinkedIn.

The lesson here is to never give up on something you want. Practice, get better at what you are trying to do, keep trying, and ask for what you want. If you don't ask, chances are you won't receive.

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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.

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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.

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For more information on the show, and to check out past episodes, go to journeyto100million.com!

There have been numerous times over the years of owning a business in which Erik has had good people working for him but they weren't quite the right fit for the job. In the past, when he had someone working for him that wanted to transition to a different role within the company, it didn't work out for them or for us. Being a good cultural fit is not enough to fulfill a role. First and foremost they need to have the skills to do a particular job that we need. If they don't have the skills it just ends up not working out.

As a small team of 14, every hire that we make is crucial. We can't just hire someone because we like them or we think they're a great cultural fit. As we grow, and we have multiple roles to fill, that may change, but as of now it's just not an option.

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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.

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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.

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For more information on the show, and to check out past episodes, go to journeyto100million.com!