Journey to $100 Million: Entrepreneurship & Digital Marketing

Erik recently interviewed Chris Hagan focusing on business law, corporate law and private mergers and acquisitions. Erik wanted to gain knowledge on how the M&A world has been impacted by COVID.

The finance world has changed a lot. It’s become more difficult to sell your company and banks are now nervous to finance deals.

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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.

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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.

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For more information on the show, and to check out past episodes, go to journeyto100million.com!

In a recent interview with Marcus Sheridan, the author of “They Ask, You Answer”, Erik and Marcus talk about the impact of video on sales.

Every business everywhere claims to be the best and their industry, have the best team, and be the best at what they do. If all you are doing is saying that you are the best it makes you no different than your competitors. The advantage of using video for marketing or in your sales process is that it puts a face to the name, and it allows buyers to see for themselves. Video is huge right now, and it's not going away anytime soon. Thanks to COVID, all things video have grown exponentially in the last several months. If you haven't hopped aboard the video train you are missing out on so many opportunities. You need to think of yourself as a media company, start producing video content, and do it in-house.

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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.

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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.

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For more information on the show, and to check out past episodes, go to journeyto100million.com!

In a recent interview with Marcus Sheridan, the author of “They Ask, You Answer”, Erik and Marcus dig into why it’s important to do things drastically different than your competitors.

Marcus believes that to really set yourself apart from the competition you need to be a Thought Leader in your industry. He advises companies to share so much information online that it annoys your competition. Consumers these days want videos, tutorials, and how-tos. You should be posting so much content and material for consumers to use that it upsets your competition. nstead of being scared of offering too much free information, leverage your knowledge to become the trusted source of information in the eyes of buyers.

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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.

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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.

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For more information on the show, and to check out past episodes, go to journeyto100million.com!

In this episode Erik continues his interview with Marcus Sheridan, the author of “They Ask, You Answer”.

When consumers are searching for products or services they are usually searching for answers to some basic questions every time. One of those questions is how much the product or service costs. As a result, it is important to be transparent about your pricing on your website. This doesn't mean that you have to include your pricing list on your website, but you should give buyers a clear understanding of your offering and how that affects your pricing.

Sellers often assume that buyers should know how much something costs, but often they do not, especially when it comes to services. If you don't take the time to educate your buyers on your offering, they might go to one of your competitors who advertise cheaper prices, because they don't know what's involved in your service offering.

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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.

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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.

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For more information on the show, and to check out past episodes, go to journeyto100million.com!

In this episode Erik interviews Marcus Sheridan, the author of “They Ask, You Answer”.

Erik states that if you go to our website you will see a drop-down item called pricing. We are very transparent about our pricing, and this is thanks to Marcus’s advice in the book.

Marcus believes that 95% of SEO is common sense stuff, and only 5% is technical. Search results boil down to who,on the Internet, can best answer a question. Buyers are looking for answers to the following five questions when searching for products or services. If you can answer these from the perspective of the buyer, you will be in good shape.

How much does it cost?

What are the known issues or problems?

Comparison between products

Reviews

Which is the best?

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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.

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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.

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For more information on the show, and to check out past episodes, go to journeyto100million.com!

When committing to something big it's often easier to do it with a partner.

When starting this podcast Erik and Kevin decided to do it together for a few reasons. One, having both of them on there would mean two unique views, personalities, and set of experiences. Another big reason was having a partner in this endeavor made it easier to hold each other accountable as neither wanted to let the other down.

The same was true when they started their company together. Having a partner made things easier and more enjoyable. Outside of business this is often also the case, as Erik has found while he trains for a half Ironman next month. He has been training with a couple of buddies and it has made it easier to stick with it.

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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.

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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.

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For more information on the show, and to check out past episodes, go to journeyto100million.com!

It took Erik a good eight years to get to the point of making $1 million a year in his business. The first few years were about deciding what direction he wanted to go in, figuring out how to get there, and making a lot of mistakes. Now that we're at the point of bringing in a little over $2 million a year, things are a little bit easier. He and Kevin are no longer part of the day-to-day operations like they used to be. Kevin manages Sales, and Erik oversees Operations, but the team is really responsible for most of the daily operations.

Many businesses get to the point of topping out somewhere between $3 to $5 million a year and that’s great, but that's not what Erik and Kevin have envisioned for themselves. They've been very public about the goal of reaching $100 million a year by 2030. They know that to get to that point they need to keep working hard and not let up just yet.

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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.

—

Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.

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For more information on the show, and to check out past episodes, go to journeyto100million.com!

Every single morning we hold a huddle: a company-wide meeting at 9:17. It’s an opportunity for everyone to get together and provide an update on what they’ve done recently, what they need help on, etc.

As we’ve grown, we’ve questioned whether or not it still makes sense to have a huddle. We’ve also noticed that after the huddle there’s a lot of meetings that go deeper into the things that have been brought up in the huddle. So does the huddle make sense or is it a waste of everyone’s time?

Erik feels that the majority of the time, information is conveyed in that venue that likely wouldn’t have been conveyed otherwise. There’s also an important aspect of the huddle and that’s the cultural aspect. We all get together at the same time and have a format where we talk about what you’ve got going on that day, any issues that you’re facing, and a win from the day prior. During that time, we get to know each other’s personalities and it is really the only opportunity to do so particularly for the people who work remotely.

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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.

—

Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.

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For more information on the show, and to check out past episodes, go to journeyto100million.com!

Kevin saw that Elon Musk threw it out there that in addition to having baby showers, we should also have business showers. If you have a friend or former colleague or someone in your life starting a business, you should celebrate them and give them referrals, business help, business books, and other stuff that will ensure they start off successfully. Think about supporting your friends. Business is very important and starting your own is a struggle; those people would certainly appreciate some encouragement and support.

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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.

—

Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.

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For more information on the show, and to check out past episodes, go to journeyto100million.com!

Many years ago, Erik read an article in Harvard Business Review that he still thinks about nearly 10 years ago. The gist of the article was which do you want to work for: a lovable fool or the competent jerk? The lovable fool is great to be around, you like them, they’re a friend but they don’t do good work. On the other hand, you have the competent jerk: someone who’s expert status at their job but they’re awful to be around. It’s a tough situation but most people would prefer to be around the lovable fool. Why? Life is short. Who wants to spend it being miserable?

But the thing is, if you have too many fools in your company, you may have a great time but you’re not getting the work done efficiently. You need a blend of people that you want to be around but are also competent. These are people you’re going to spend a lot of time with every day so hire around your core values and skill set.

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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.

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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.

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For more information on the show, and to check out past episodes, go to journeyto100million.com!