Journey to $100 Million: Entrepreneurship & Digital Marketing

Think about your top-tier clients and give them a gift along the way in the onboarding period and make this a part of your process. Once a certain milestone is hit with that customer, you may want to give that client a gift, something that you put real time and energy into.

For us, a client that spends more than $5,000 a month with us, we spend a couple hundred dollars on a gift for them.

During the kickoff process, we listen really closely to the client, the people that are important to them and/or their company. Include this person on the gift to really surprise and excite them.

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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.

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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.

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For more information on the show, and to check out past episodes, go to journeyto100million.com!

Think about your website. The traditional way it’s done is you have a contact page with a form, a couple questions, name, email address, etc. The person that fills that out has no idea where that information goes after they fill it out. It could go to spam and never be seen, it could go ignored, or maybe it’s received and someone calls them to set up an appointment.

Kevin decided to change our contact page from a form to a booking system through Calendly. He created the 15-minute call. The page also has qualifiers to see if the person might be a good fit for our company. Then they can select a day or time that does not conflict with Kevin’s calendar. He automatically gets a calendar invite for that booking and now he has a qualified lead for the exact person he wants to talk to.

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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.

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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.

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For more information on the show, and to check out past episodes, go to journeyto100million.com!

Ever since COVID hit, we’ve been doing nonstop video calls. At Array Digital, we use Google Meet and now we are constantly meeting by video call.

Often Erik finds himself on back-to-back video calls with no time in between to take a break. This especially happens when he allows video calls to go over a 15-minute block. He allows them to go on because it’s a worthwhile use of his time to have these conversations both internally and externally.

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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.

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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.

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For more information on the show, and to check out past episodes, go to journeyto100million.com!

We’ve been using video platforms as a sales tactic recently. The 2 we use the most are Vidyard and Loom, both Chrome extensions with free versions. All you do is start a new video and it will record the screen behind you with a small image of you narrating or talking.

Kevin has been using this to go into a prospect’s website so that he can illustrate the points he’s making, areas of improvement, etc. He then sends this link in the body of the email to get their attention. It’s been great for prospecting because the person is curious why their website is in the image.

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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.

—

Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.

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For more information on the show, and to check out past episodes, go to journeyto100million.com!

Every Friday at noon Eastern, we host a #LunchtimeLive where either Kevin or Erik will invite a guest, typically a top marketer or entrepreneur. We bring them on so they can discuss what they’ve learned in their journey to building a company or marketing engine. We get to ask all the questions we want answers to like how they became successful and potentially use those same methods for Array Digital.

By hosting this live, we get to know the answers to questions we genuinely want to know about. We also ask our audience if they have any questions and we will ask those of the guest. If you join us, you can also ask your own questions. You can learn exactly what these professionals are doing with their brands.

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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.

—

Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.

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For more information on the show, and to check out past episodes, go to journeyto100million.com!

Not every prospect or lead you get is going to be a fit for your business and that’s ok. You should be saying no when you know it’s the right thing to do. If it’s a client that you won’t be able to perform well for or doesn’t sit right with your team, it’ll work out better for both parties if you say no.

To qualify our needs, we must answer the following yes or no questions:

Are they in one of our focus industries: home services, law, or medical?

Are they looking to aggressively grow their business?

Did they do $2 million in revenue the previous year?

Are you able to spend at least $5,000/month on marketing and advertising?

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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.

—

Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.

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For more information on the show, and to check out past episodes, go to journeyto100million.com!

A lot of people have different feelings about each social media platform and Facebook seems to be one where it’s either a love it or hate it. But Facebook is the largest social media platform that there is closely followed by YouTube. There are 2.23 billion monthly active users on Facebook.

That’s why when businesses want the attention of their ideal customers, it’s a good idea to go to Facebook first. If you are a marketer or business owner, you want to go where they are hanging out and Facebook is that place.

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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.

—

Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.

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For more information on the show, and to check out past episodes, go to journeyto100million.com!

Onboarding is so important: the communication, their expectations, the step-by-step process. It all comes into play and affects how your client feels about you, how long they stick around, and how likely they are to refer you. If you have a really great onboarding experience, they are more likely to look the other way if you do make any mistakes than if you had a less than satisfactory onboarding process.

We recently hired a company to do some work for us and both Kevin and Erik were very impressed by their onboarding process. We are going to take some lessons learned from this company and apply them to our own process.

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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.

—

Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.

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For more information on the show, and to check out past episodes, go to journeyto100million.com!

We are looking to hire a digital sales specialist. You will be selling digital marketing including websites, SEO, online advertising, and social media. A lot of our clients are focused in 3 segments: law, medical, and home service contractors. We really want someone with a background in one of those 3 segments because you will be focusing on that.

If you are interested in this digital sales position, go to our website thisisarray.com/careers.

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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.

—

Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.

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For more information on the show, and to check out past episodes, go to journeyto100million.com!

A mistake a lot of brand new entrepreneurs make is keeping their new business venture on the down low. It’s a defensive mechanism because if they don’t tell everyone they know, they haven’t fully committed to it. They have an easy out if they end up failing and can go back to what they were doing before without the shame of failing.

You need to be 100% in mentally and emotionally. You need to tell every single person that you know what you’re doing. You can do a podcast, a social media live, or a regular social media post. There are better ways to do that: 1-on-1 mass communication.

Erik created a written announcement, mailed it through snail mail to about 250 people he knew saying if you know anyone who can use my services, let me know. At the time, he got 1 deal from doing this. It worked well for a deal flow but it also forced Erik to commit 100% to what he was doing.

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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.

—

Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.

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For more information on the show, and to check out past episodes, go to journeyto100million.com!