Journey to $100 Million: Entrepreneurship & Digital Marketing

Years ago, Erik was obsessed with Shark Tank and he’d watch it religiously every single week. One piece of advice shared on the show has stuck with Erik for years: “It’s just a deal. There are millions out there like that.”

At the time, Erik was in the beginning of his entrepreneurial journey, dealing with 1-2 deals at a time and thinking it must be nice to have that mindset. Now, he realizes there are millions of deals out there; you just have to go find them.

How? Have a very specific message to a very specific niche.

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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.

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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.

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For more information on the show, and to check out past episodes, go to journeyto100million.com!

Every Friday at noon Eastern time, we hold a Facebook live and bring on a guest to talk about how they built their business or marketing machine. We send out invitations to potential guests and it got to the point where we were sending them out to so many people, it became hard to track. So we came up with a process and it’s pretty clever if we do say so ourselves.

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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.

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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.

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For more information on the show, and to check out past episodes, go to journeyto100million.com!

Our sales team works to bring on new clients, making presentations to explain to the client the current issues they are facing, how we can fix them, and why Array Digital is the best. Once they have brought on a new client, they are transitioned to the operations team.

We’ve worked on this transition a lot. We want sales to be focused on selling so we’ve made it a quick transition from sales to operations. This includes an onboarding email in which the salesperson will introduce the client to our Project Manager, Jamal, and our Creative Director, Jake.

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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.

—

Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.

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For more information on the show, and to check out past episodes, go to journeyto100million.com!

Erik is in the final part of writing and editing his book, Million Dollar Journey. It took 8 years of hard work, soul searching, and making a lot of mistakes to get to the point of making $1 million in revenue, a point only 4% of business reach.

In it, there’s a particular line that jumped out at him. It took place when he was working at his last job as an employee and had a lot of uncertainty about where he was going in life. The line is “I knew that my destiny was 100% out of my hands and that scared the shit out of me.”

Why would that scare him and why should that scare you?

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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.

—

Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.

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For more information on the show, and to check out past episodes, go to journeyto100million.com!

We have deals and then we have big deals. A deal is normal business typically from $2500 to $10,000 a month. Everything is based around a deal that size. But when we get a big deal, processes are changed and exceptions are made, new innovations and efficiencies are created because we’ll be working with a much larger company.

Big deals may require new team members to be able to manage the new heavier workload, it may require new software that’s more innovative than what we were previously using, it might require completely new processes altogether! These big deals are really exciting because they allow you to innovate and improve your services for everyone else.

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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.

—

Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.

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For more information on the show, and to check out past episodes, go to journeyto100million.com!

One of the things Erik learned early on in his entrepreneurial journey was that he has to sell something people actually want to buy. If you are building a business, it needs to have an offering that is so easy for anyone to grasp that you don’t have to spend a ton of time explaining it. If it takes more than 10 seconds to say what you do, you will probably lose that opportunity. An offering should be super simple.

What can you sell right now? Speed here is super important. Find the minimum thing that you can sell and start selling it very quickly then go find someone that will buy it. That’s how to get into business 101.

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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.

—

Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.

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For more information on the show, and to check out past episodes, go to journeyto100million.com!

If you’ve ever had someone badmouth one of your employees, you have to very quickly make sure you don’t allow that to happen. This can come from your management, other employees, maybe even your clients. Everyone makes mistakes but we also take a lot of preventative measures to make sure those mistakes we make never happens again.

We are a learning organization and we fix our process to make sure things like this don’t happen ever again. You have to make sure no one badmouths your employees by defending them if they had good intentions. Most of your employees want to do good work and when you allow someone to badmouth them, it breaks down the morale and the fabric of your company and you cannot allow that to happen. If you allow it once, it will continue and permeate into your culture and that is the last thing you want.

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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.

—

Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.

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For more information on the show, and to check out past episodes, go to journeyto100million.com!

Overtime, we change our prices, adjust our services, and add different services all based on the strategy that we’ve created for our individual clients. But when do we reprice an existing client?

If a client is going to continue services with us and want to sign a new contract, we don’t reprice them. They keep the same pricing they had with a new scope of work even if we’ve updated our pricing strategy.

If someone wants to remove a service, then we reprice it. Whatever the prices are for the services they already have minus the service they’re removing, that will be the new price.

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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.

—

Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.

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For more information on the show, and to check out past episodes, go to journeyto100million.com!

We’re all in such a rush these days that sometimes we even force ourselves to press on through even when we have nothing left in us. Every once in a while, it’s ok to take a break.

Recently, Erik took a break in his training for his half marathon. He was on a 1 hour and 45 minute run but found that 30 minutes in, he needed to take a break, walk, drink some Gatorade, etc. After about 2 minutes of walking, he started running again and felt so refreshed that he sped through the run.

We experience this in business too. We’re so busy all the time and we run around exhausting ourselves. You need time to recharge sometimes physically, sometimes mentally, and sometimes both.

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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.

—

Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.

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For more information on the show, and to check out past episodes, go to journeyto100million.com!

Make the most of LinkedIn by setting daily tasks.

Kevin does this because LinkedIn is challenging and you need to be working beyond your profile to grow your engagement, connections, followers, and potential for sales.

#1: Anyone that accepts Kevin’s connection requests, he makes a task to send them a message. The message is basic and general, just a simple introduction that’s short and not salesy.

#2: Once they respond back, Kevin sends a second message about the podcast.

Now they know who you are, having connected with you, and learned more about your company.

#3: Set a task everyday to connect with 10 people that you would be interested in getting to know.

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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.

—

Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.

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For more information on the show, and to check out past episodes, go to journeyto100million.com!