JR Media

I thought I would just check in to give you a quick tip on how you can grow your following on Facebook and then what to actually do with it.

So the real estate industry is such a traditional industry that a lot of agents get stuck in the traditional type of marketing but it's time to get on the bandwagon and to reinvent the way you market yourself and your personal brand to potential buyers and sellers and one strategy that I suggest to you, it's a long-term game but it's worth it in the end is to start creating great content that just focuses on what you have in your farming areas.

So every suburb is gonna have restaurants, it's gonna have parks, it's gonna have coffee shops. So get amongst it, interview the school principals, review local coffee shops, talk about what's involved in local community events and showcase the parks that they have so it looks like your suburb is a great place to live which attracts other people to live there and what that actually does is positions you as the go-to realtor for your suburbs and if anyone needs to know anything about their suburb, they're gonna go to you. So what you do is you post, you just grab your smartphone.

Really simple, it's nothing complicated. Start recording. Put those posts on your Facebook page. Promote those out to people who live in those suburbs and then that's how you grow your following and now what you do after that, that's where the magic happens. So after consistently running this sort of strategy, now, my keyword here is consistency.

You can't do it once and expect results. You need to do it consistently. What you then do is retarget the people who watch your videos on Facebook with either listings you have for sale or asking them whether they'd like to know how much their home is worth. Using the power of Facebook advertising, you can retarget people who watch your videos. So that's just my quick tips today. If you have any questions, pop them in the comments below and I'll be happy to help you. Good luck, everyone, thank you.

Facebook policy changes that will affect small businesses that plan to advertise on Facebook starting 25 May 2018.

What a whirlwind it has been for ol Mark Z & Facebook. A lot of change is in the air and I'm sure businesses and users are feeling a little overwhelmed by all the information that is going around - because that's exactly how I'm feeling.

New updates are coming through almost daily, but here are three changes that will affect businesses from 25 May. As I hear more, I'll report back.

Why I think adding a little "FUN" into you marketing strategy is SO important

Friends, I have a confession to make. I am always harping on about video to my clients. You gotta do video, you gotta do video, why aren't you doing video? And yet, I still am quite nervous putting myself out on video, but when you start to do it regularly and the message that you deliver is of worth and people can use tips or use your advice and move forward with their lives, that's how you build credibility, that's how you build your brand, and that's how people start to trust you. So, I thought I'd give you three tips on how to better prepare for a video.

The first tip is to think about what you wanna say prior to running the video. Perhaps write some talk points on a piece of paper. The second is to relax, take a deep breath and then just go. And the third tip is to just accept that little stuff ups happen and that's okay. It's what makes us human.

Today I'm talking about subtitles and how important they are that they're included on your videos. So about 80% of us watch videos on social media without listening to sound.

So adding subtitles is a crucial way for you to deliver your message without sound. There are two easy ways you can add subtitles to your videos. The first is when you upload a video into Facebook there is a section that will auto generate subtitles for you.

Now be prepared to edit the spelling and grammar, because the system isn't perfect. The other way is uploading your video to a website called rev.com and for about a dollar every 30 seconds, they'll write the subtitles for you and then you'll download an srt file. And then with that srt file, you attach it to your video.

If you'd like an instructional video on everything that I've just discussed, comment below and I'll send you a copy.

Today I'm talking about the types of video content you can include in your Facebook marketing strategy. You don't always have to be talking on camera like I'm doing today, there are other ways you can engage your audience, and one of the ways is go behind the scenes of your business, show people how your product is made, and be really transparent about how you operate in your business.

Another option is to show some footage of your customers enjoying your product, or talking about how much easier their life is after they engaged in your service. These two strategies are really powerful ways to build an audience and to create engagement.

I hope this tip helps, if you've got some videos you'd like me to check out and provide some feedback, please send me a private message, I'd love to see them.

Tune In For More Facebook Marketing Tips!

This week's Facebook marketing tip, I explain the differences between: