JR Media

Before I get stuck into breaking down the pro's and con's of a Facebook Boosted Post vs Facebook Ad (or also known as a sponsored post) let me give you a quick overview of the difference between the two.

A Facebook Boosted Post

is created on your Facebook page. All you need to do is create a Facebook post on your business page and a little blue "boost" button appears.

You click on it, fill in your details, and you're on your way.

A Facebook Sponsored Post

is created via the Facebook Ads Manager Console and setting these babies up is a lot more complex.

The good news is, you can't tell the difference between a boosted post and a sponsored post if you're the end-user, which means the person scrolling through their newsfeed and seeing your ad, can't tell the difference whether that Facebook post is a boosted or sponsored.

They both look exactly the same.

Pros of a Facebook Boosted Post

Easy to create Facebook page posts

Easy to boost Facebook Boosted posts using a smart device

Cons of a Facebook Boosted Post

Can't use your custom audiences

No flexibility on where ads are seen

Limited objective options

Pros of a Facebook Ad

Retarget Website Visitors

Flexible Ad Layout

More objective options

Flexible placement options

Cons of a Facebook Ad

Can't use a mobile phone

The platform is always updating and changing

Can feel overwhelming at first

There you go - the pros and cons of using Facebook Ads vs Boosted Posts in 2019.

Now, if you ask me, I highly recommend all local businesses learn how to advertise via ads manager because as I just stated, there is so much more available to you that can help you to improve your ads and make them more cost-effective.

My hope is that by the end of this article I would have finally convinced you to give up on that tempting blue boost button and empower you to give Ads Manager a go.

Hold my hand, I'm here for you.

If you learn best with printed out step by step instructions, I have just the thing for you...

To help you get started and remove a little bit of that overwhelm you might be feeling, I have a free checklist on how to set up a Facebook ad using an existing post on your Facebook page.

It'll help you get more exposure and help you just dip your toe into the world of Facebook ads manager.

I highly recommend, if you're thinking about advertising, to download my checklist today, it's free. https://jrmedia.com.au/facebook-ad-vs-facebook-boosted-post-2019/

A great question I got asked the other day was...

Does Facebook boosted posts cost the same as sponsored posts?

Find out the answer in this week's tip video... https://jrmedia.com.au/does-facebook-boosted-posts-cost-the-same-as-sponsored-ads/

A question I get all the time is...how much do I spend on Facebook Ads?

This is a complex question to answer and the answer is different for every business.

Watch this week's tip video and learn how you can determine how much to spend on ads. https://jrmedia.com.au/how-much-do-i-spend-on-facebook-ads/

The price to run Facebook Ads is on the rise! The last quarter of the year is ALWAYS the most expensive time to run Facebook Ads.

Why?

Imagine every business trying to use Facebook Ads to take advantage of consumers looking for gifts ideas at Christmas...because that is exactly what happens. (Merry Christmas!) Download my Facebook "Silly Season" Campaign cheat sheet and learn some strategies on how you can remain competitive over this silly season. https://jrmedia.com.au/facebook-advertising-get-more-expensive-around-christmas/

Here is some tough love... if you are not a big spender on Facebook (i.e. spending less than $800+ per month on your ads), hiring a Facebook Ad Expert to manage your ads for you is unlikely to be cost-effective for your business.

The cost of hiring a Facebook ads consultant generally sits around $800 to $2,500 per month + your FB advertising expenses.

Yes, there are cheaper ads agencies out there - but would you risk hiring a chef to perform brain surgery on you just because they are good with knives? Or would you pay for a skilled, experienced and educated brain surgeon?

Or in this case, a Facebook Certified Blueprint Ads Manager? (like yours truly). Can you invest the next 3 minutes to becomming a better facebook booster? Download my quick start guide - click here: https://jrmedia.com.au/do-i-need-to-hire-a-facebook-advertising-expert/

This week's tip: Is this fear stopping you from promoting and growing your business Facebook?

p.s Don't forget to swipe this week's freebie too: https://jrmedia.com.au/how-to-handle-negative-feedback-on-social-media/

Today, I give it to you straight and answer this burning question...is Facebook dying? The answer may surprise you.

Don't forget to collect your freebie this week - click here to download: https://jrmedia.com.au/is-facebook-dying/

I HATE the boost button, and I'm equally passionate about sharing why I hate it. So this week's tip is all about my beef with the Facebook boost button.

Don't forget to grab your free quick-start guide on how to become a better booster. It's only two pages long, a super quick read - you'll be done in no time! - https://jrmedia.com.au/my-beef-with-the-boost-button/

This week's 3 Reasons Why Your Business Needs to Learn How to Run Facebook Ads properly.

Don't forget to grab your freebie...A step by step checklist on setting up a "Call Now" Facebook Ad.

Click here to get it: https://jrmedia.com.au/3-reasons-why-local-businesses-need-to-learn-facebook-advertising/

I'm BACK! :-) This week's tip...I always knew momentum was important in business, but I didn't realise HOW important it was until this happened.

Download this week's freebie here: https://jrmedia.com.au/the-power-of-momentum-on-facebook/