JR Media

Today, I was gonna get into a little bit of technical information about how to schedule posts on your Facebook page, but then on reflection, I just wanted to talk to you about your page and, even though it's really important to be active on your page, you also need to be kind to yourself, because a lot of us, me included, you're either a one-man band or you've got a small team, and you've got lots of other hats to wear, and Facebook isn't the be-all and end-all of where you should be concentrating your efforts.

So, I understand that you've got your own things outside of your social media marketing plan that you need to concentrate on. So, I thought I'd give you my thoughts of the bare minimum on how to grow your brand and keep your day job running for your Facebook page. So, the first one I asked is, "How often do I need to post?" And I recommend between two and three posts a week as a minimum, because Facebook's already reducing your organic reach, which means your posts that people see for free, so you might as well reduce the amount that you're posting, but make those really, really valuable. Number two is in those three posts, add a little variety.

Last week, I talked about the 80-20 rule, where you have 80% of fun or providing education and 20% sales. So, think about that 80-20 rule and use variety. Use video, use images, use blog posts. Put a funny meme up or an inspirational quote. You know, mix it up in those three posts. And number three, and it's really important, is to be consistent. If you do very little, but you do that very little consistently and you do it really well, change will happen.

So, be kind to yourself, because we all have other things to do other than sitting on Facebook all day, apart from me, because that's what I do all day. But, not everyone's like me, and you won't be perfect all the time, but as long as you stay consistent, stick to some minimum rules and minimum posting numbers, and keep your page active, and most importantly, communicate to the people who reach out to you. So, if people message your Facebook page or comment on a post, make sure you're actively asking them questions and starting a conversation, so, just these little tips will help you without having to sit on Facebook all day, and you can get on with your day job.

I hope this helps. Please provide any questions that you may have in the comments below, and I'll make an effort to respond to every single one.

Today I'm going to give you a quick tip about increasing your page likes for free.

When you create a post on your page and you start getting reactions, likes, or emotions you can click on that number and you can see the names of everyone who has liked, or laughed, or cried on your post.

Next to their names there's a button that says Invite. Click that button. What that does is sends that person a notification inviting them to like your page.

This is a quick, easy, and free way to increase the likes on your page. Give it a try.

Today I'm talking about your ideal client. Who do you want to see the content that you're creating on Facebook? Who are you talking to? I often say, if you say I wanna talk to everyone, you end up talking to no one.

It's really important to niche down and have a real clear idea of who your ideal client is. How old are they, where do they live, how much money do they make? Do they have a family, what are their interests? Knowing these key factors is essential and is the pinnacle factor with success with Facebook advertising.

If you need any help identifying your ideal client, I've got a sheet full of questions that might help you get clarity. Give me a call if you'd like a copy.

Last week I talked about identifying your ideal client. Now, what if I could tell you that Facebook could find these new clients for you? Yep, that's right.

I'm talking about a lookalike audience and what that is, is an audience of people who Facebook believes has the same attributes as your current clients. A lookalike audience is a fantastic way to broaden your audience and test new markets.

What you need to do to create a lookalike audience is provide Facebook data. The more data you give it, the more accurate the lookalike audience. I personally prefer to use lookalike audiences over interest targeting because I trust Facebook and its algorithms.

Facebook knows all about Facebook, so I put my trust into it by creating lookalike audiences. By creating a lookalike audiences, in a roundabout way, you're potentially targeting your competitors' clients with your ads. That's the power of Facebook advertising.

Today's Facebook marketing tip is to have a think about why you're boosting this post or why you're setting up this Facebook ad.

What do you want people to do? One of the first steps that Facebook asks you is to set an objective and the reason why it asks you to do this is because it will show your ad or your boosted post to the people most likely to take that action or let you achieve that objective.

For example, if you are showing a video, your objective is to get people to watch your video. So you choose the objective of video views. Say you'd like people to visit your website. You objective would be traffic because you want people to click on your ad and visit your website.

Have a think about what you want people to do and set your objective accordingly. Until next week, bye.

I wanna talk about Facebook ads and the fact is, they're not magic . You're not gonna just put a few bucks out there and have people running to you saying, "Take my money. Take my money." It doesn't work like that.

On Facebook you need to nurture people. You need to give a lot before you get back. For example, I've probably spent about $2,000 on Facebook right now sharing my videos, boosting my posts. The whole idea of it is to build my tribe.

It's to build an audience of people who like what I say, who are interested in what I'm saying, and it's about building trust. Then and only then, that I can just sprinkle in a little bit of sales. Just a little sprinkle. But, we can't always just go in with the mindset that Facebook ads are magic.

They take time. It takes consistency. If all your marketing strategy is, is promoting on Facebook, then it's gonna take a lot longer. It has to be just a small part of the bigger picture for the rest of your business.

I hope this given you a few ideas to have a think about. If you like some catching sessions on what to post on Facebook and how to nurture those audiences and most importantly, how to grow that tribe. Send me a private message and we can talk further.

Today I'm talking about one of the most important ads that you should have set up and running on a daily basis. That's an ad that retargets your website visitors.

To organise this you need a Facebook Pixel on your website, and what that is is a little piece of code at the back end of your website and when someone visits your website, leaves your website, and then goes to Facebook and Instagram, an ad from you will appear to them.

Imagine what kind of difference that will be for your business to remind every single person that went to your website to go back to it. That's all for me today. If you need a hand or want me to talk you through how to install a Facebook pixel, book a coaching call and I'll be more then happy to help.

Today I'm talking about Facebook Ads and the fact that they don't need to be polished and professional-looking advertisements.

I went camping over the long weekend for the first time ever, like, sand, tent, no toilets, no showers, real kind of camping. And I'm more of a let's go to a resort kind of girl, but over the two days that I spent, it was an amazing experience.

I grew closer to my family, I grew closer to my friends, and we had an amazing time. And what did I want to do, I wanted to post my photos and videos on Facebook, so it reminded me why I joined the platform in the first place.

Your ads on Facebook, if they can look more like the reason why people go to Facebook, so they don't need to be polished and they don't need to be stock photos, they don't need to be professional videos.

The more organic they look to the reason why people are there, the more engagement you're likely to receive because it doesn't look like an ad, even though it might be.

Give this strategy a try and let me know how you go.

Today's tip is a little bit different. About two weeks ago, Facebook experienced a hacking where 90 million users were affected. And this week I've seen an increase in people saying their profiles have been hacked and to stop and for people not to accept friendship requests from them.

So I thought it was important to show you how to protect yourself and how to change your passwords. Here is my How-to video. Okay, this is how we change our passwords on Facebook.

Click on the little triangle arrow. Scroll right down to the bottom. Click on Setting. Click on the left, Security and Login. Scroll down. Change your password. Edit Change your password as required. Save changes.

Now there is an option here to increase your settings further by using a two-factor authentication, which means that when you login you also get SMS'd a code from your phone, as well.

If you want to be super tight you can have a look into this option as well. Hope this helps. Until next week!

This week's tip is a quick one. This week's tip is a quick one.

If you're running Facebook Ads, and you want people to go to your website, do not send them to your homepage. Send them to the specific page that you want that person to see. It's all about reducing the friction, and reducing the number of steps to get someone to do what you want.

For example, if you're in real estate and you want someone to submit a form to request an appraisal. If you send them to your homepage, they need to search around to find the appraisal form.

If you send them directly to the page where the appraisal form sits, they're more likely to perform the action that you want to do.

Give it a try, and let me know how you go. Until next week.