Episode 553 of the Sports Media Podcast with Richard Deitsch features Julia Alexander, a media correspondent for Puck and the founder and author of Posting Nexus, a subscriber-based pub which you can find on Substack. She is the former VP of Strategy at Parrot Analytics, where she advised clients on the tectonic shifts in tech, media, and telecom. In this podcast, Alexander discusses why she is so bullish on YouTube's future in sports; where live sports are going over the next five years; the short-term future of sports on broadcast programming and cable; EA Sports, given its 265 million users, as a future live distributor of sports; Netflix's global sports ambitions; how Prime Video has successful approached sports; burnout in the creator economy; TikTok, Threads, Twitter and the splintering of sports and social media; the NBA's Prime Video bet; whether you can beat the algorithms designed to only take from you, and more. You can subscribe to this podcast on Apple Podcasts, Spotify, and more.

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