What do your pronouns say about your own psychological makeup? If you use the word I a lot, does it mean you’re a leader . . . or a follower? A surprising study suggests that people of lower status in a group tend to use I the most. Also, a look at why businesses intentionally misspell the names of their products. Sometimes it’s a smart marketing strategy — and sometimes it’s a necessity. Plus, bunt vs. butt, Duck Duck Gray Duck vs. Duck Duck Goose, alumnae vs. alumni, the silent s in island, throwing a wobbly, and “Holy old jumping up baldheaded!”

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