JumpStart•U

Welcome to JumpStart-U’s “Consider This…” 

Consider This are quick tips, action steps, and considerations to  chew on while running your business, engaging with life and making the most of every day.

Today quip is on the subject of - "The absence of a complaint, is not a compliment." Often, when people do not hear anything negative - they assume the opposite - everything is GREAT! That is a dangerous supposition and can lull a person or a business into complacency.

If your business (or YOU personally) have found yourself viewing life through a lens of lethargy of action ('cause no one is complaining) - that is a red flag you are heading down the wrong slope! What you SHOULD be asking, is what can I be doing to not only make the experience better, but what can I do to ensure I am positively memorable and competently unforgettable! For help, contact us at AdJourney. Reach Brian Sykes, Founder & Chief Creative Officer (CFO) online at https://www.adjourney.com/agency/get-started/

AdJourney Marketing & Consulting Agency
Helping Brands connect with ideal clients thru strategy, branding, interaction & stories.

Welcome to JumpStart-U’s “Consider This…” 

Consider This are quick tips, action steps, and considerations to  chew on while running your business, engaging with life and making the most of every day.

Today quip is on the subject of Baggage. Have a “garage” full of stuff you need to deal with? Don’t keep shuffling it around and ignoring it. It will weigh you down until it is properly labeled, accepted for what it is, and placed in the spot it belongs. Get your junk off the floor and out of the pathway. You are impeding the flow of good and productive activity!

If your business (or YOU personally) have baggage that needs managed - make time in your life and begin tackling it. You have got this thing! Don’t let another day get behind you while pursuing your dreams! If you want help in this pursuit, then contact us at AdJourney. Reach Brian Sykes, Founder & Chief Creative Officer (CFO) online at https://www.adjourney.com/agency/get-started/

AdJourney Marketing & Consulting Agency
Helping Brands connect with ideal clients thru strategy, branding, interaction & stories.

Welcome to JumpStart-U’s “Consider This…” 

Consider This are quick tips, action steps, and considerations to  chew on while running your business, engaging with life and making the most of every day.

Today quip is on the subject of Mirrors. Most of us sue them everyday -getting ready, driving a car - and we rely on them to give us a realistic view of the situation, the circumstances in order to make the best decision to "fix" or "adjust" accordingly. What is your business mirror?

If your business is without a good, working mirror for the truly important things (not a distorted, fun-house version) then contact us AdJourney. Reach Brian Sykes, Founder & Chief Creative Officer (CFO) online at https://www.adjourney.com/agency/get-started/

This podcast - Set and Express the Conditions of Your YES!  - is a conversation between Brian and Trish discussing the parameters around your "YES" as the door to  you. Trish recommended the book - Boundaries by Dr. Henry Cloud & Dr. John Townsend as our first Action Step.

We are JumpStart-U - the podcast that inspires business leaders to make smart marketing decisions thru better communication… and Until next time… be blessed!

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JumpStart-U is a podcast that inspires business leaders to make smart marketing decisions through better communication. We discuss how to make an impact on your marketing through effective communication and address those frequently asked business questions you can't seem to find an answer to. It comes from Brian & Trish Sykes, owners of AdJourney | Marketing and Consulting Agency based in the Sandhills of North Carolina. Find us on the web at: https://www.adjourney.com. Contact us directly at [email protected].

AdJourney Marketing & Consulting Agency
Helping Brands connect with ideal clients thru strategy, branding, interaction & stories.

This podcast - Understanding "NO" As A Complete Sentence  - is a conversation between Brian and Trish discussing the completeness of "No" as an answer. Trish recommended the book - Boundaries by Dr. Henry Cloud & Dr. John Townsend as our first Action Step.

We are JumpStart-U - the podcast that inspires business leaders to make smart marketing decisions thru better communication… and Until next time… be blessed!

: : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : :

JumpStart-U is a podcast that inspires business leaders to make smart marketing decisions through better communication. We discuss how to make an impact on your marketing through effective communication and address those frequently asked business questions you can't seem to find an answer to. It comes from Brian & Trish Sykes, owners of AdJourney | Marketing and Consulting Agency based in the Sandhills of North Carolina. Find us on the web at: https://www.adjourney.com. Contact us directly at [email protected].

This podcast - It Is All Figure-Out-Able! - is a conversation with Trish discussing the process of problem solving based on intent. You have to start with determination of discovering HOW! You got this...

We are JumpStart-U - the podcast that inspires business leaders to make smart marketing decisions thru better communication… and Until next time… be blessed!

: : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : :

JumpStart-U is a podcast that inspires business leaders to make smart marketing decisions through better communication. We discuss how to make an impact on your marketing through effective communication and address those frequently asked business questions you can't seem to find an answer to. It comes from Brian & Trish Sykes, owners of AdJourney | Marketing and Consulting Agency based in the Sandhills of North Carolina. Find us on the web at: https://www.adjourney.com. Contact us directly at [email protected].

This podcast - Stop. Learn. Know Better. Do Better. - is a conversation with Trish discussing how to  discover and understand What Matters Most To Your Target Audience. Brian outlines 5 ways to discover (2 words summaries starting with DE) and summarizes it with- Stop. Learn. Know Better. Do Better.

If you are going to Decide to make your product or service designed with a Human-centered focus, start with Identifying What Really Matters To Your Target Audience.

To deliver… start by KNOWING your target audience (we’ve covered this before - “creating a Client Profile”)

1. Discover Examining.

• Pay attention. Focus. Watch. Hear. Note. Truly observe your target audience.
• Listen with your eyes. WHAT? Pay attention with such intention that you can “see what they are saying”… Listen with the intent to understand.
• The GOAL is to discover what your target audience values and cares about.
• Look with your ears. WHAT? With so high a regard for details - listen in for what is SAID or IMPLIED more than the actual words used. 

2. Diagnose Extremes.

• Extend beyond your assumptions.
• Expand your thinking.
• Don’t fixate on the way YOU might do something, or how you might ASSUME everyone else might do, use or experience something. Set the assumptions aside and observe. Look with intent to find those who are totally unexpected. Recognize and acknowledge the extreme takes that are outliers to YOUR expected norm.
• The GOAL is to discover new IDEAS!

3. Directly Engage.

• Interview your target audience to better know and understand them.
• Learn to ask questions well. You are looking for MORE than a check the box answer (yes and no are NOT answers that provide insight.)
• Right questions should reveal new insights.

4. Develop Empathy

• Figuratively, put on the Target Client’s shoes. Walk in their experience. See your product or solution through their lens. 
• Acknowledge HOW they see things differently. Note it - put it to paper and define the perspective in a palatable way.

5. Describe Experience

• Document the details of what you have discovered.
• Stop. Learn. Know Better. Do Better.
• Insight is only valuable if it is practically applied. 

WRAP UP ::: Thanks for listening in to Stop. Learn. Know Better. Do Better.  Here is our take away and action you can take over the next week (and hopefully make a habit to apply ongoing)

Stop. Practice the pause. Set an alarm every day to remind you to STOP and Pay Attention to what you are doing. In the Pause, ask yourself am I doing the same thing on autopilot or am I choosing to do something better - because I KNOW something better?

Stop. Learn. Know Better. Do Better.

We are JumpStart-U - the podcast that inspires business leaders to make smart marketing decisions thru better communication… and Until next time… be blessed!

: : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : :

JumpStart-U is a podcast that inspires business leaders to make smart marketing decisions through better communication. We discuss how to make an impact on your marketing through effective communication and address those frequently asked business questions you can't seem to find an answer to. It comes from Brian & Trish Sykes, owners of AdJourney | Marketing and Consulting Agency based in the Sandhills of North Carolina. Find us on the web at: https://www.adjourney.com. Contact us direct

This podcast is from a recurring conversation Brian has had with clients over the past few years regarding Google My Business. If you have a brick and mortar business or service based business, Google My Business (GMB) is an excellent platform to get in front of your target audience in the Search Engines organically - and drive them to your website, pull in phone calls and/or direct them to your place of business.

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JumpStart-U is a podcast that inspires business leaders to make smart marketing decisions through better communication. We discuss how to make an impact on your marketing through effective communication and address those frequently asked business questions you can't seem to find an answer to. It comes from Brian & Trish Sykes, owners of AdJourney | Marketing and Consulting Agency based in the Sandhills of North Carolina. Find us on the web at: https://www.adjourney.com. Contact us directly at [email protected].

This podcast is from a conversation about a class topic Brian had prepared a class for (by the same name) - "What's In Your Box?" A few points discussed today covers being intentional with what you put into your box, what to do when your box gets dumped, and you steer where you stare (regarding intent and setting goals).

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JumpStart-U is a podcast that inspires business leaders to make smart marketing decisions through better communication. We discuss how to make an impact on your marketing through effective communication and address those frequently asked business questions you can't seem to find an answer to. It comes from Brian & Trish Sykes, owners of AdJourney | Marketing and Consulting Agency based in the Sandhills of North Carolina. Find us on the web at: https://www.adjourney.com. Contact us directly at [email protected].

This podcast is a continuation of our conversation about the Women’s clothing boutique website consultation. A few points discussed today covers relationship building, maintaining consistency across all engagement of consumer touch points, and modifying the ask with leading verbiage to personalize the interaction and improve communication.

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JumpStart-U is a podcast that inspires business leaders to make smart marketing decisions through better communication. We discuss how to make an impact on your marketing through effective communication and address those frequently asked business questions you can't seem to find an answer to. It comes from Brian & Trish Sykes, owners of AdJourney | Marketing and Consulting Agency based in the Sandhills of North Carolina. Find us on the web at: https://www.adjourney.com. Contact us directly at [email protected].