JumpStart•U

This podcast - Exploring Your Definition of Good. You Might Be Wrong...  - is a conversation between Brian and Trish around the topic of What IS Good - and are we confusing Familiar and Comfortable, as Good?  This conversation is from personal experience, extensive reading on the subject, and constant observation.

*As a note ... In the episode, the term "lizard brain" is used to describe a knee-jerk response. Not an advocation of evolutionary theory, but rather a recognition that there are impulse elements in our thinking hardwired into the root level of our "programming" as human beings, often tied to things beyond our conscious thought. Modern science tends to refer to this process as our "reptilian brain"...

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JumpStart-U is a podcast that inspires business leaders to make smart marketing decisions through better communication. We discuss how to make an impact on your marketing through effective communication and address those frequently asked business questions you can't seem to find an answer to. It comes from Brian & Trish Sykes, owners of AdJourney | Marketing and Consulting Agency based in the Sandhills of North Carolina. Find us on the web at: https://www.adjourney.com. Contact us directly at [email protected].

AdJourney Marketing & Consulting Agency
Helping SME Brands connect with ideal clients thru strategy, branding, interaction & stories.

This podcast - Growth Minded - Embracing the Suck  - is a conversation between Brian and Trish discussing the necessary elements of a growth mindset and what that means. This conversation occurred on the heels of a question posed by our daughter, "Who says that?!?!" when a late, middle-aged person told her that "It only gets worse from here Honey!"

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JumpStart-U is a podcast that inspires business leaders to make smart marketing decisions through better communication. We discuss how to make an impact on your marketing through effective communication and address those frequently asked business questions you can't seem to find an answer to. It comes from Brian & Trish Sykes, owners of AdJourney | Marketing and Consulting Agency based in the Sandhills of North Carolina. Find us on the web at: https://www.adjourney.com. Contact us directly at [email protected].

AdJourney Marketing & Consulting Agency
Helping SME Brands connect with ideal clients thru strategy, branding, interaction & stories.

Wesley Sykes is the youngest son of Brian Sykes (of 5 biological boys, and 3 step-children). Today's JumpStart-U podcast is an interview with Wes - who currently at the ripe young age of 12 is exceptionally emotionally mature, mentally astute and all around one of the coolest people I know (and that is with adults included in the mix). Trish has said often that Wes is the most like me (all around) of all my boys - and so it is always interesting to engage with my "mini-me" and see how he observes life, tackles problems and pursues his interest. (Ever wondered what you might have been like with different parents or circumstances?)

While Wes does not have a wealth of experience in business, his insight and creative thoughtfulness is rich and rewarding. I feel you will get a LOT from this interview.

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JumpStart-U is a podcast that inspires business leaders to make smart marketing decisions through better communication. We discuss how to make an impact on your marketing through effective communication and address those frequently asked business questions you can't seem to find an answer to. It comes from Brian & Trish Sykes, owners of AdJourney | Marketing and Consulting Agency based in the Sandhills of North Carolina. Find us on the web at: https://www.adjourney.com. Contact us directly at [email protected].

AdJourney Marketing & Consulting Agency
Helping Brands connect with ideal clients thru strategy, branding, interaction & stories.

AdJourney Marketing & Consulting Agency
Helping Brands connect with ideal clients thru strategy, branding, interaction & stories.

Welcome to JumpStart-U’s “Consider This…” 

Consider This are quick tips, action steps, and considerations to  chew on while running your business, engaging with life and making the most of every day.

Today quip is on the subject of the quote by Howard Luck Gossage - ""An ad should ideally be like one end of an interesting conversation."

Too often advertisers feel a different calling for their created ads. Win awards. Show their cleverness with wordsmithing, illustration or photography. Express great balance in their layout and graphic design. Promote the features and benefits of a sold product (goods, ideas and/or services). But, advertising - GOOD advertising is something a bit different in its intent.

For help with your advertising, contact us at AdJourney. Reach Brian Sykes, Founder & Chief Creative Officer (CFO) online at https://www.adjourney.com/agency/get-started/

AdJourney Marketing & Consulting Agency
Helping Brands connect with ideal clients thru strategy, branding, interaction & stories.

Welcome to JumpStart-U’s “Consider This…” 

Consider This are quick tips, action steps, and considerations to  chew on while running your business, engaging with life and making the most of every day.

Today quip is on the subject of a quotation from John C. Maxwell in his book "The 21 Irrefutable Laws of Leadership".

If your business (or YOU personally) have found yourself viewing life through a lens of lethargy of action ('cause no one is complaining) - that is a red flag you are heading down the wrong slope! What you SHOULD be asking, is what can I be doing to not only make the experience better, but what can I do to ensure I am positively memorable and competently unforgettable! For help, contact us at AdJourney. Reach Brian Sykes, Founder & Chief Creative Officer (CFO) online at https://www.adjourney.com/agency/get-started/

AdJourney Marketing & Consulting Agency
Helping Brands connect with ideal clients thru strategy, branding, interaction & stories.

Welcome to JumpStart-U’s “Consider This…” 

Consider This are quick tips, action steps, and considerations to  chew on while running your business, engaging with life and making the most of every day.

Today quip is on the subject of - Je ne sais quoi. Revisiting the "Don't sell the steak" quotation for another slanted approach to this truism. 

For help, contact us at AdJourney. Reach Brian Sykes, Founder & Chief Creative Officer (CFO) online at https://www.adjourney.com/agency/get-started/

AdJourney Marketing & Consulting Agency
Helping Brands connect with ideal clients thru strategy, branding, interaction & stories.

Welcome to JumpStart-U’s “Consider This…” 

Consider This are quick tips, action steps, and considerations to  chew on while running your business, engaging with life and making the most of every day.

Today quip is on the subject of Knowing the goal behind the goal. This comes from the expression we ALL know - "Don't sell the steak, sell the sizzle."

We get caught up into how we can promote OUR product (the goods, ideas and/or services we offer). We want to put it in the best light and make it look, sound and feel SO appealing. I think sometimes the quotation listed can be a bit of a misnomer. Because realistically... the consumer does NOT care about what you are selling. They need to know the answer to WII-FM.... Listen for details!!!

For Marketing help, or Business Consultation -  contact us at AdJourney. Reach Brian Sykes, Founder & Chief Creative Officer (CFO) online at https://www.adjourney.com/agency/get-started/

AdJourney Marketing & Consulting Agency
Helping Brands connect with ideal clients thru strategy, branding, interaction & stories.

Welcome to JumpStart-U’s “Consider This…” 

Consider This are quick tips, action steps, and considerations to  chew on while running your business, engaging with life and making the most of every day.

Today quip is from AdJourney's motto for the past 20 years - "Design With Direction."

We make plans for everything that matters in life - but often fail to leave off a detailed plan for the MEANS of accomplishing our objectives. This was readily seen in early clients who would "want an ad" but had no idea about what they wanted to say, who they wanted to say it to, where it should be said, what tone it should be communicated, or even WHAT set them apart as a business from the field of competition. They needed Design, but more importantly - they needed DIRECTION!!!

For Marketing help, or Business Consultation -  contact us at AdJourney. Reach Brian Sykes, Founder & Chief Creative Officer (CFO) online at https://www.adjourney.com/agency/get-started/

AdJourney Marketing & Consulting Agency
Helping Brands connect with ideal clients thru strategy, branding, interaction & stories.

Welcome to JumpStart-U’s “Consider This…” 

Consider This are quick tips, action steps, and considerations to  chew on while running your business, engaging with life and making the most of every day.

Today's quip is on the subject of -Reframing your experience.

We tend to face an experience with mislabelled descriptors - applying unearned emotional tags and weights of responsibility that simply do not fit. Here is a different approach that just might change the way you see a lot of things. For help, contact us at AdJourney. Reach Brian Sykes, Founder & Chief Creative Officer (CFO) online at https://www.adjourney.com/agency/get-started/

AdJourney Marketing & Consulting Agency
Helping Brands connect with ideal clients thru strategy, branding, interaction & stories.

Welcome to JumpStart-U’s “Consider This…” 

Consider This are quick tips, action steps, and considerations to  chew on while running your business, engaging with life and making the most of every day.

Today quip is from a quote from Gen Colin L. Powell (Ret)  regarding Excellence.

As my wife says, "You don't wander into excellence." - Excellence is something you routinely practice in the minutiae. The daily grind of getting things done and done well - without an audience. Without recognition. Without accolades or even a thumbs up. You do well, because it is the RIGHT thing to do.

For Marketing help, or Business Consultation -  contact us at AdJourney. Reach Brian Sykes, Founder & Chief Creative Officer (CFO) online at https://www.adjourney.com/agency/get-started/

AdJourney Marketing & Consulting Agency
Helping Brands connect with ideal clients thru strategy, branding, interaction & stories.