Just a Moment for Marketing Video Podcast - Linda Popky

Linda interviews Karen Freberg, Adjunct Professor, at the recent Integrate 2011 Conference for IMC professionals at West Virginia University about how social media fits with crisis PR plan.

Linda interviews Jon Miller of Marketo who talks about why it's so important for marketers to consider themselves part of the revenue generation team, and tells us how Marketo is implementing its own products and strategies to drive dramatic revenue growth for the company, as well as its customers.

Linda interviews Jennifer Lindsay of Jennifer Lindsay Digital who talks about how the defining characteristics of each generation and why that matter to marketers.

Linda interviews Robbie Kellman Baxter of Peninsula Strategies who talks about the key attributes necessary to make a subscription revenue model successful and why free offerings may be too expensive for some businesses to consider.

Linda interviews Lucie Newcomb of the NewComm Global Group, Inc., who talks about how the global business environment has changed over the last few years and why it's even more important than ever to capture the voice of the global customer.

Linda interviews Kevin Heney of Silicon Valley Brand Forum who tells how branding and brand management have changed in technology companies over the last ten years and where he sees branding going in Silicon Valley in the next decade.

Linda interviews Janis Machala of Paladin Partners who tells about how critical marketing is to today's entrepreneurs, as they build their businesses and work to attract investors.

Linda interviews Karina Jensen of Global Minds Network about her recent research into the adoption of social media in product launch efforts around the world.

Linda interviews Josef Chervenka, President of NorCal Business Marketing Association, about the new direction for the organization and how BMA provides value to business-to-business focused marketers.

Linda interviews LaSandra Brill of Social Media Marketing about how she integrated social media marketing techniques into a recent Cisco product launch, resulting in one of the top five product launches in Cisco's history.