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Just a Moment for Marketing Video Podcast - Linda Popky
By Linda PopkyBusiness
Just a Moment for Marketing Video Podcast - Linda Popky episodes
- Marketing Thought Leadership: Time as the New Competitive DifferentiatorLinda interviews Adrian Ott, CEO and Founder of Exponential Edge and author of The 24 Hour Customer about how understanding the role time plays in the lives of today's customers can give businesses a strategic advantage and help companies achieve market leadership.4 min
- Marketing Thought Leadership: Chief Customer Officers: Bringing Customer Focus to the C-SuiteLinda interviews Curtis Bingham of Chief Customer Officer Council who discusses how the CCO role is evolving and why this function is becoming more and more critical for many leading organizations.22 min
- Marketing Thought Leadership: Time for Marketing Professionals To Take More Responsibility for Measuring Marketing ProfitsLinda interviews Roger J. Best, author of Marketing Metrics Handbook, who explains how marketing metrics can help marketing managers and professionals better manage their products and markets, and he introduces his new interactive metrics handbook.22 min
- Marketing Thought Leadership: The New How: How Organizations Can Create Better Results TogetherLinda interviews Nilofer Merchant of Rubicon Consulting who tells us about the tools and approaches - a New How - that can help organizations co-create better results together.17 min
- Marketing Thought Leadership: Getting Publicity in a Web 2.0 Social Media WorldLinda interviews Dan Janal of PR Leads Plus who tells us how to effectively get publicity through both traditional media and social media and shares tips for cutting through the clutter to get to the people who matter.17 min
- Marketing Thought Leadership: Leveraging Facebook to Brand Your BusinessLinda interviews Roger Katz of Friend2Friend who tells us how brands can use Facebook to interact and engage with their customers in new and powerful ways, and explains why he thinks we're seeing the biggest shift in media since the advent of the Internet.20 min
- Marketing Thought Leadership: The Case for Creating Market-Driven CultureLinda interviews Chris Brown of MarketCulture Strategies who explains the connection between market-driven businesses and productivity and introduces the Market Responsiveness Index (MRI).20 min
- Marketing Thought Leadership: Why Creating Green Value Makes Good Marketing SenseLinda interviews Colette Chandler of The Marketing Insider who tells us why creating authentic green value should be an integral part of every organization's marketing strategy.21 min
- Marketing Thought Leadership: Productizing Your Personal Services BusinessLinda interviews Ed Poll of LawBiz Management Company about why product creation is critical to the success of personal services businesses and he shares his tips for creating effective products.25 min
- Marketing Thought Leadership: Using SaaS to Enable The Next Generation in Non-Profit FundraisingLinda interviews Carol Schrader of givezooks! who talks about how givezooks! is using software as a service (SaaS) to help non-profit organizations conduct more effective fundraising, as well as what it means to be a social entrepreneur.12 min
About Just a Moment for Marketing Video Podcast - Linda Popky
From the publisher's feed
Linda Popky, the president of Leverage2Market Associates, Inc., introduces one-minute videos that feature short tips and anecdotes to give you some food for thought, some ideas to help you transform…
your business through marketing. Named one of Silicon Valley's Top 100 Women of Influence and a member of Alan Weiss's Million Dollar Consulting® Hall of Fame and a Certified Master Mentor, Linda J. Popky is a senior marketing professional, consultant, author, speaker and educator.