Linda interviews Jim Lenskold of Lenskold Group who talks about why it's so critical now for organizations to measure their return on marketing investment.
Linda interviews Brandon Murphy of 22Squared who tells us why brand advocacy is so important and how marketers can help build stronger brand advocates for their own brands.
Linda interviews Alan Weiss of Summit Consulting who tells us why this turbulent economy is a great time to be a consultant and why marketing is so important to building a successful consulting business.
Linda interviews Pamela S. Harper of Business Advancement, Inc., talks about why corporate resilience is so important in today's economy, and how marketing can play such a pivotal role in driving resilience.
Linda interviews Christine Crandell, President, New Business Strategies who talks about how managing today's customer experience is so different in the past and why understanding the journey of key customer participants to decide to purchase a product or service is so critical to an organization's success.
Linda interviews Denise Brosseau, CEO, Thought Leadership Lab, who talks about the importance of thought leadership - not just for community leaders and CEOs but for individuals within companies as well.
Linda interviews Jim Chow, Google Apps Global Partner Program, who talks about the three key pillars that are the foundation of the Google Apps partner program.
Linda interviews Christine Hansen, Senior Director of Strategic Alliances, Marketo, who talks about how Marketo is leveraging partners to drive growth.
Linda interviews Mark Levy, Founder, Levy Innovation LLC who talks about why it's critical for companies and business people to develop effective positioning.
24 min
About Just a Moment for Marketing Video Podcast - Linda Popky
From the publisher's feed
Linda Popky, the president of Leverage2Market Associates, Inc., introduces one-minute videos that feature short tips and anecdotes to give you some food for thought, some ideas to help you transform…
your business through marketing. Named one of Silicon Valley's Top 100 Women of Influence and a member of Alan Weiss's Million Dollar Consulting® Hall of Fame and a Certified Master Mentor, Linda J. Popky is a senior marketing professional, consultant, author, speaker and educator.