Just a Moment for Marketing Video Podcast - Linda Popky

Linda interviews Wes Trochlil, President, Effective Database Management, who talks about the opportunities and challenges for organizations of all types as they try to leverage Big Data, discusses why this is now such a hot topic, and why organizations ignore Big Data at their peril.

Linda interviews Chad Barr of The Chad Barr Group, who discusses why developing provocative content is critical to strengthening thought leadership.

Linda interviews Lisa Orrell of The Orrell Group, who gives us her insights into the Millennials, and tells us why we should care about this new generation entering the workforce.

Linda interviews Ruth Ann Barrett of EarthSayers.tv, who tells us how sustainability is transforming marketing practices, particularly revolving around Web 2.0.

Linda interviews Lilia Shirman, Managing Director, the Shirman Group, who tells us why Marketing organizations should be focusing on customer relevance, and in particular, context, to win business and close customers.

Linda talks about the new Marketing Thought Leadership podcasts in this introductory episode.

Linda interviews Mike Gospe of KickStart Alliance, who shares his thoughts about how marketing blueprints increase the effectiveness of marketing campaigns. Download his article Marketing Blueprints in 30 Minutes to learn how one company quadrupled their marketing ROI.

Linda interviews Drew Stevens of the Stevens Consulting Group, who shares his thoughts about how smart companies can deliver vision, value, and differentiation. The synergy of sales and marketing departments creates efficiency in selling, speed to market and, most importantly, value to the client.

Linda interviews Curtis Bingham, Predictive Consulting Group, who tells us why smart companies continue to invest in marketing in tough economic times.

Linda interviews Denise Shiffman of Venture Essentials who tells us how companies can differentiate themselves by effectively engaging customers with social media. She shares her thoughts about the pitfalls organizations should avoid when implementing social media, and how to measure the success of engagement.