April Mitchell joins the show today to talk about she has turned over five different physical product ideas into commercialized products without the need for an expensive lawyer or patent. We discuss her entire process from product ideation to signing the licensing deal with a company making this longer episode one of the most value-packed ones yet! 

April recommends two books that have helped her exclusively get to where she is now which are One Simple Idea (https://amzn.to/2ZXVeYJ), and Sell Your Ideas with Or Without a Patent (https://amzn.to/325Ahhe) both by Stephen Key.

Automating your business allows you to focus on the most vital things your business does which allows you to grow. Ocean Ronquillo-Morgan and I discuss her businesses and what she does to automate them and her client's. We dive into big-picture automation as well as specific software tools to use. 

Ocean's recommended books are Your Move: The Underdog's Guide to Building Your Business by Ramit Sethi (https://amzn.to/38A3RwL) and The 4-Hour Workweek by Timothy Ferris (https://amzn.to/3e5oEJv).

How many brands of ice cream can you name? Blue Bunny, Cold Stone, Haagen-Dazs, the list is endless! We can tell the ice cream marketplace is very crowded, so how does a new startup even have a chance to compete in it? In this episode, Jake Smith joins to discuss this topic among others like finding if your idea is right for you and mimicking a business model from a similar company. 

The recommended book for this topic is Building A StoryBrand by Donald Miller (https://amzn.to/2BybTKA).

A taboo topic among society and often new founders and entrepreneurs is MONEY. This subject, like politics or sex, can be difficult to talk about, yet, plays a huge role in our lives. So why do we avoid the conversation? Jackson St. Amant is a financial coach whose goal is to provide the tools young entrepreneurs need to master their money. If what we talk about today offends you or doesn't make sense, don't ignore it like society would, but rather try and understand why entrepreneurs manage their money differently. 

Jackson's and my recommended books regarding this topic include Rich Dad Poor Dad by Robert Kiyosaki (https://amzn.to/3eT2qM2) and Think and Grow Rich by Napoleon Hill (https://amzn.to/38mrUyQ).

Jordan Harbinger joins the show today to discuss his take on networking versus mentorship. We talk about how important creating a network is even as an entrepreneur starting out with a business idea along with Jordan's 'Layoff Lifelines', being deliberate when finding your network (because most people aren't as good as they think), and more! 

Recommended books are 'How To Win Friends And Influence People' by Dale Carnegie (https://amzn.to/38alDWU), and 'Never Eat Alone' by Keith Ferrazzi (https://amzn.to/3dGdQBi).

You can plan all you want but you will never be fully ready and confident for what it takes to become a business owner. That's why Addison and Cassidy Reilly, the founders of JACE Boutique say, "Do it scared!". In this episode, we discuss how they grew their business idea which sprouted from watching a Netflix show, dealing with haters, and pivoting during the COVID pandemic.

 A recommended book is Do It Scared by Scott Allan (https://amzn.to/2CEkrj8)

Dr. Erik Reis joins the show today with some powerful steps that you can take to develop your personal and business health. We jump into various habits that you can establish, different methods of investing in yourself, having mindfulness, and more!

Erik's recommended books are The E Myth by Michael Gerber (https://amzn.to/3fIWNQJ) and Range by David Epstein (https://amzn.to/3efcGxU).

This episode comes from a recording of the 2020 Wisconsin Podcastathon held on June 6th. Caleb Dykema motivates listeners to go after their idea, discusses the importance of answering "Why?", and jumps into the first step of creating your idea that everyone has wrong!

All the proceeds from the Podcastathon went towards helping Wisconsin families struggling during the pandemic. Listeners can still donate at live-for.org.

It's never too late to turn your life around and start turning your bulb into a business! Dan Spanbauer Co-owner of FS Webcenters Oshkosh has done just that after dealing with an alcohol problem for much of his adult life. Along with discussing these vital changes, Dan and Caleb go into the importance of multiple income streams, incubators for startups, and how to manage your time better.

Hernán Cortés led an army to Mexico in 1519 with the goal of capturing a treasure there. Upon arrival, Cortés made history by having the men burn the ships, thereby dismissing the idea of a possible retreat. Kyle Schmitz, host of the podcast 'What Not To Do', joins Caleb Dykema to discuss the ideas behind burning the ships in an entrepreneurial sense.