The name of your brand or business is often the first thing that people hear or see. With the amount of competitive noise in the marketplace today, brands need a strong name that tells their story while appealing to their customer and getting them interested. Caleb D takes a systematic approach at creating the names for his brands and with his five-step plan, you can too.

Caleb D sits down with Adrian Deasy, the founder of a startup in Milwaukee, WI called Octane Coffee which is a drive-through coffee shop completely run by a robot! The two discuss Octane's road to success, their many trials along the way, the amount of persistence and patience that is required as a new or aspiring business owner, and how the company plans to scale in the future.

Book to check out: Rich Dad Poor Dad

Facebook: @OctaneCoffeeMKE

LinkedIn: Octane Coffee

LinkedIn: Adrian Deasy

From thinking that starting a tech company requires years of technical experience, to the common problem of people focusing on their resume instead of building their business, Caleb D dives into several curses engineers (and new entrepreneurs in general) often possess and how they can be overcome.

Guest Andrew Schmitz and host Caleb D discuss the importance of the minimum viable product (MVP). Many new entrepreneurs think they have to create the perfect iteration of their idea in the beginning. First impressions count right? Not in the startup world! Only creating the most basic prototype for your app, product, or business is vital when starting out. 

So few people take advantage of pursuing the app, product, or business idea in their head due to lack of motivation, resources, or guidance. Entrepreneur and founder Caleb Dykema hosts Just the Bulb where he and other guest entrepreneurs provide their expertise for young and aspiring entrepreneurs to take on their idea. 

As a recent graduate, Caleb D speaks on some of the biggest challenges that come after graduating and how to prepare yourself and your idea for success as you enter this exciting new time in your life!

Luke Lana and Alex Cole, founders of the startup 'Blend Products' join the podcast this week to tell us their story. We discuss how they have differentiated 'Blend' amongst the competition, how they have discovered their customer, and how they are continuously changing their product and brand to fit that customer.

Caleb D dives into two very common problems new entrepreneurs face which is finding out that your idea is already on the market or finding that the market that you want to get into is crowded with competition. He describes the best ways to approach each of the situations and how neither can stop you from reaching your goal for the idea.

Helpful links:

How to estimate the available market size: https://blog.hubspot.com/marketing/tam-sam-som

Caleb D introduces Just the Bulb, the podcast for people with a big idea, but don't know where to start. This week he touches on the first step of getting the idea out of your head and starting to work on it!