July 10, 2020

Justin Foster and Emily Soccorsy Branding from the Soul

1 hour 3 minutes

Justin Foster and Emily Soccorsy - Branding from the Soul

Emily Soccorsy and Justin Foster are the founders of the intrinsic brand practice, Root + River and the co-authors of “Rooting Up: Essays on Modern Branding.” Working with heart-based leaders, they believe that all great brands are spiritual experiences. Emily and Justin are on a mission to inspire all leaders to go inward - and reframe and redefine the role of brands and their impact on the world. Justin and Emily bring a compelling blend of leadership doctrine, spiritual intelligence and practical marketing advice intended to inspire and inform in new but timeless ways. Whether in coaching, writing or presenting, they provoke with passion, art and practical ideas that leave the audience or reader saying “I’ve never thought about that before!”

They will share:

Branding starts on the inside Your brand is how other people experience what you believe The era of pretense (old branding) is over Finding harmony between business, brand and culture/self-care Your message is what you want to say (which may not be what your audience wants to hear) A great brand solves a 1000 business problems Brand is the only thing that connects all the parts of a business

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