Justin Reif is a self-taught habitat manager who, through years of trial and error, has learned how to consistently attract ducks to his family farm just west of Lake Erie in Ohio. Adapting to shifting migration patterns, changing landscapes, and the realities of modern waterfowl management, Reif has refined his approach while navigating challenges ranging from unpredictable weather to competition from neighboring “corn club” operations. His pursuit of maximizing duck energy days on the farm ultimately led him to develop Create the X, a mobile app designed to help landowners and managers track the many details involved in managing waterfowl habitat. Reif also reflects on his service as an Army Paratrooper in Afghanistan and Iraq, and how those experiences shaped his perspective and deepened his commitment to improving his family’s property for ducks.

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Thanks to our sponsors: Tom Beckbe, Lile Real Estate, Perfect Limit Outdoors, Purina Pro Plan, Sitka Gear, Greenhead: The Arkansas Duck Hunting Magazine, Noah Perry-Raymond James, Waterfowl Management Academy, Create the X and Ducks Unlimited.

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