Justin's Podcast

This week’s episode has 2.5 topics. First we talk about busy-ness and how in the nonprofit world the lack thereof could be a sign of poor fiscal management. That dovetails into a discussion about fixed vs growth mindsets and finally we talk about photo essays and how they can be helpful in addition to, or [...]

This week’s show is about what you’d learn on day 1 of any design training course: know your target audience. We talk about how to do A/B testing on email campaigns and Facebook so you can figure out who you’re talking to and what you should promote. In addition, we talk about how to do [...]

This week’s episode is packed. In the first half of the show we talk about lobbying and making good relationships with your elected representatives. We talk about why you should know them and how to find an “in” to get with their offices. For nonprofits this isn’t very hard. In the second half of the [...]

This week’s episode is about a conversation we had earlier this week with a woman in Duluth, Minnesota. Their work in helping teach others about best practices and new theories in their world has changed the national accreditation standards for hundreds, maybe thousands, of facilities across the US. We talk about what this could do [...]

This week’s episode includes a discussion about style and tone in the first half of the show. This conversation started from a piece of “direct” (junk, to you and me) mail that made someone feel bad for throwing away a child. The second of the show is about institutional knowledge and how documenting work processes [...]

This week’s episode is jam-packed. Conversations about Facebook post length and owning your own material. Thoughts on avoiding proprietary website content management systems and portability, plus concepts surrounding the idea of digital food, snacks, and junk food. We finish up with a few ideas on reviewing your search keywords report and reaffirming your page rank. [...]

This week’s episode is dense, but full of great nuggets for everyone large and small, beginner and advanced. We talk about recognizing Twitter’s painful non-profit-to-non-profit “conversations” and follow exchanges. We talk about understanding that it’s okay to not be everywhere at once online. We then transition into a discussion about Google AdWords, AdWords Grants, and [...]

This weeks’s show is good one, in two parts. In the first half we talk about what a Trump, Clinton, or Sanders presidency might mean for a nonprofit — at all levels. Would you be prepared if money suddenly evaporated? What if it only impacted partner organizations in your periphery? And in the second half [...]

This week’s episode includes two topics. First, a brief plea not to hire a marketing director. I say that as someone who has worked both sides of that. Second, a survey of donors and volunteers yields interesting insight into what they’re looking for. For instance, do you treat your volunteer opportunities like job openings, with [...]

This week’s episode is about boards. Specifically experiences and stories from the other side of the table as a consultant speaking to a board. Also, how anyone can tell what kind of a relationship a board has with its director, staff, or organization based on their website. We also briefly talk about what you should [...]