Justin's Podcast

This week’s episode is a good one. Topics include a brief discussion on semantics around “content as a product, not currency”, which I’ve been fond of saying lately. And about “tools and resources”, of which the Internet probably doesn’t need more of. We also talk about what makes a YouTube video better, especially when your [...]

This week’s episode is about hiring, training, and managing people. Can you find people with the lowest skill possible to do the work that needs done? Is it fair to pay people $30,000 after they have 5 years of experience and a Master’s degree? What can you do to spend one of two variables now [...]

This week’s episode is about awareness months. Apparently April is for welders and international guitar recognition. But if you’ve wondered what you can do for your respective month or week, let’s talk about some ideas. Including ways to flip the notion that “likes have no value” on its head. Available here and on iTunes. Follow us [...]

A good show this week. It’s about getting traction in your region when you have almost nothing to start with. Low-budget or zero-budget items that you can do to get people to notice you. 8 simple things from seeking out influential bloggers to throwing a pitch-in party. Plus, a bonus list of 7 things that [...]

You have two buckets to spend from: a money bucket and a time bucket. They may not be very full, but you do have those two buckets. How can you spend something out of one or both to help put more in? Because if you can do that, then you have set the stage for [...]

This week’s show is about leadership. A nefariously nebulous topic that sounds like self-help junk, but I’ve been thinking a lot about it lately. How do you motivate individual people? How do you motivate volunteers? How do you get people to deliver just that extra little bit? To get people to work hard? The truth [...]

This week’s episode starts off with a great piece by Evan Williams called “Mom interned at a nonprofit and now her emails are different“. We talk about our experiences so far in a year-long plan for promoting and sharing stories about Indiana CACs. Also, a little about earned media and media kits. Available here and on iTunes. [...]

This week’s episode is brought to you by teenage angst, apparently. We talk about viral content, its components, and thoughts on past viral successes (spoiler: they’re kinda sexual or mean). Also, how most organizations aren’t willing shouldn’t try to replicate viral successes. Instead, focus locally. Including why the ALS Ice Bucket challenge can’t be replicated [...]