K-pop timing secrets: 1 p.m. or 6 p.m.?

진행자: 홍유, Elise Youn

기사요약: 케이팝 앨범 발매 시간은 주로 목표 시장에 맞춰 설정되며, 미국을 타겟으로 할 경우 오후 1시(KST)에, 국내 시장을 겨냥할 경우 오후 6시(KST)에 발매되는 경향이 있다.

[1] A clear pattern has emerged in thealbum release times of K-pop stars. Why are some albums released at 1 p.m.while others drop at 6 p.m.? The answer lies in the target markets and chartsthe artists are taking aim at.

emerge: 나타나다, 드러나다

take aim at: 목표를 두다,겨냥하다

[2] “Though itvaries by artist, release times are usually tailored to the target region. Forinstance, if the US and global music markets are the focus, the release is setto coincide with midnight in that region,” said an official from one of themajor K-pop agencies. “During daylight saving time in the US, this translatesto 1 p.m. KST. Otherwise, it’s 2 p.m. KST,” the official added.

vary: 차이가 있다

coincide: 동시에 일어나다,일치하다

[3] Currently with daylight saving time ineffect, 1 p.m. in Korea on a Friday is midnight on the East Coast in the US,which is 13 hours behind. Since Billboard charts are based on eastern time andtrack data from Friday to the following Thursday, releasing music at Friday 1p.m. in Korea is a strategic move for artists targeting Billboard charts andthe global market. Major pop stars like Dua Lipa, Miley Cyrus and Drake alsofrequently release new music on Fridays. On the other hand, for groups morefocused on domestic streaming platforms and the local K-pop scene, six is thekey number.

strategic: 전략적인

frequently: 자주, 빈번하게

[4] “Definitelymany more users access music platforms after 6 p.m., so it has become a generalrule to release music then rather than during weekday daytime hours, whenpeople are at work or school,” said an official from JYP Entertainment.

weekday: 평일

기사원문: https://www.koreaherald.com/article/10479580