The popularity of Korean beauty products has spread globally, just like K-Pop. And we thought you might enjoy this conversation on the origins and rise of K-Beauty -- not only as an industry, but as a new beauty standard. 

The conversation was part of a live event tied to the launch of the new book, "Flawless: Lessons in Looks and Culture from the K-Beauty Capital," between the book’s author Elise Hu and NPR’s All Things Considered host Ailsa Chang. You can also watch this conversation here: https://laist.com/events/elise-hu-flawless 

To buy Elise Hu's book, visit https://northfigbookshop.com/

((originally published June 9, 2023))

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