Korean hangover cures ride global wellness wave

진행자: 김혜연, Chelsea Proctor

기사 요약: 동남아에 이어 북미 시장에 진출한 한국 숙취해소제가 젊은 소비자층 사이에서 주목받고 있다.

[1] Once a niche market catering primarily to the country's binge-drinking culture, Korean hangover remedies are now gaining global traction, amid rising demand for functional wellness products.

niche (시장의) 틈새

binge-drinking 폭음

traction 끌기, 견인

[2] According to market tracker Grand View Research, Korea's hangover remedy market, valued at $288.11 million in 2022, is projected to surpass $1 billion by 2030. On a global scale, market tracker Global Market Insights estimates that the hangover remedy market will expand from $1.9 billion in 2022 to $6.8 billion by 2032, reflecting a growing preference for natural, preventive solutions.

remedy 처리 방안, 해결[개선]책

surpass 능가하다, 뛰어넘다

preventive 예방[방지]을 위한

[3] A prominent player in this market is Condition, the flagship product of Kolmar Korea's affiliate HK inno.N, which is currently exported to some 15 countries, including the US, Japan and China. The product holds the No. 1 market share in China, Vietnam and Mongolia, cementing its status as a leading hangover remedy in Asia.

prominent 눈에 잘 띄는, 두드러진

affiliate 계열(회)사

cement 결속시키다, 견고히 하다

[4] "A country’s standards for the content of key ingredients vary, so we are entering each market with customized formulations that comply with local regulations," a Kolmar official said. "Since the second half of 2024, we have been actively launching not only Condition's bottled drink, but also jelly-type stick products. We are focusing on expanding sales in major consumer markets such as the US and Japan, while leveraging our entry into the Netherlands last year as a strategic foothold to penetrate the European market."

comply with 지키다, 준수하다

leverage 영향력을 발휘하다

foothold 발판[기반]

기사 원문: https://www.koreaherald.com/article/10435409

[코리아헤럴드 팟캐스트 구독]

아이튠즈(아이폰):https://itunes.apple.com/kr/podcast/koliaheleoldeu-paskaeseuteu/id686406253?mt=2

네이버 오디오 클립(아이폰, 안드로이드 겸용): https://audioclip.naver.com/channels/5404

팟빵 (안드로이드): http://www.podbbang.com/ch/6638