By Charlotte Ellis Maldari
A podcast series from Charlotte Ellis Maldari, founder of Kaffeen, a new business and marketing consultancy for creative agencies. In short, Charlotte keeps your studio busy. Each episode, Charlott
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The podcast currently has 107 episodes available.
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Wouldn’t connecting with people already interested in your industry would be great? This episode introduces a powerful and underused LinkedIn lead-generation strategy: using competitors and advocates to expand your audience. By leveraging connections from competitors or supporters, you can reach an audience already primed for your services. Join us to learn how to tap into these networks to grow your LinkedIn following and client base.
👉 Watch the full training and claim your bonus: https://www.kaffeen.club/3-simple-ways-training-register
Why Leverage Competitors and Advocates?
Your competitors have likely built relationships with the exact type of clients you want to reach, while advocates—supporters of your business who aren’t direct competitors—may also have connections to your target audience. Using their LinkedIn networks, you can reach high-quality prospects already familiar with your industry.
Key Takeaways:
1.Identify Competitors and Advocates:
•Start by making a list of competitors who offer similar services and advocates who have referred you business in the past.
•These individuals already have access to the clients you’d like to connect with, giving you a head start.
2.Use LinkedIn’s ‘Connections of’ Feature:
•LinkedIn Sales Navigator allows you to view connections of a specific person. Simply enter the name of a competitor or advocate, and Sales Navigator will show you their connections.
3.Refine Your Audience:
•Use filters like job title, location, or industry to narrow your search. This helps you focus on the most relevant prospects for your business, such as marketing directors in the creative sector.
4.Create Custom Lists:
•Organise these prospects into a list and personalise your outreach. Mention the mutual connection in your message to make the approach feel warm and natural.
Why This Strategy Works:
By leveraging existing connections, you can bypass cold outreach and connect with people who are already aware of your industry. This saves time and increases your chances of building relationships with prospects who are genuinely interested in your offer.
Want to Learn More?
Ready to boost your client acquisition by tapping into your competitors’ and advocates’ networks? In our full training, we cover the step-by-step process to implement this strategy and more. Click here to join the live training
>> Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE <<
>> Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE <<
P.S. Whenever you’re ready, here are three ways I can help you get more clients, more money and more time:
Send us a text
In today’s global business landscape, you don’t have to limit yourself to finding clients in your local area. In this episode, we dive into a powerful strategy for expanding your market reach on LinkedIn: using geographical filters. Whether you’re a coach or a creative business owner, LinkedIn Sales Navigator makes it simple to connect with clients worldwide. Join us as we break down exactly how to use geographical filters to grow your client base and reach new markets beyond your local area.
👉 Join the live training: https://www.kaffeen.club/3-simple-ways-training-register
Why Expand Your Market?
Many business owners only reach out to local clients, but LinkedIn allows you to connect with decision-makers from different regions and continents. By expanding your market, you can increase your client base, grow your business faster, and take advantage of opportunities in various geographical areas.
Key Takeaways:
1.Set Your Geographical Preferences:
•Use LinkedIn Sales Navigator’s location filter to target specific regions or countries.
•Focus on regions where your services are in demand. For example, if you’re based in the UK, try expanding into Australia, New Zealand, Canada, the US, or South Africa.
2.Example Markets:
•Identify potential markets that align with your offerings, especially English-speaking countries if language could be a barrier.
•Adjust the location filter to connect with these regions and broaden your reach.
3.Layer Your Search:
•Combine geographical filters with criteria like job title and industry to ensure high-quality leads that fit your business goals, even if they’re in a different country.
4.Save and Segment:
•Organize your leads by geography. This makes personalizing your outreach easier, helping you tailor messages based on location.
Why This Strategy Works:
The internet allows you to connect with potential clients across the globe, breaking down geographical boundaries. By leveraging LinkedIn’s geographical filters, you can find clients who are ready to work with you, regardless of location, and create a scalable approach to growing your business.
Want to Learn More?
Curious how this tactic fits into a broader lead-generation plan? In our full training, we cover this and other essential tactics to help you consistently win clients from LinkedIn. Click the link to join our live training and take the first
>> Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE <<
>> Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE <<
P.S. Whenever you’re ready, here are three ways I can help you get more clients, more money and more time:
Send us a text
In today’s episode of the Kaffeen Espresso podcast, Charlotte Ellis Maldari welcomes back Eman Ismail, email strategist and founder of Eman Copy Co. They discuss how businesses can navigate the changing landscape in 2024 and why email marketing is more important than ever.
Top 5 Takeaways:
1.Consistency is key: Send at least one email per week to keep your audience engaged.
2.The sales cycle is longer: Clients need more time to make decisions in 2024—nurturing them over multiple touchpoints is essential.
3.Repurpose your content: From podcasts to newsletters, make your content work across different channels.
4.Seek completion: Don’t let a typo stop you from getting your message out. Progress over perfection!
5.Client needs have shifted: Be patient, listen to client concerns, and adjust your approach as needed.
Listen now to learn how you can apply these tips in your own business.
Mentioned in the episode:
•Eman Copy Co.:www.emancopyco.com
•Mistakes That Made Me Podcast: https://podcasts.apple.com/ie/podcast/mistakes-that-made-me/id1635998876
>> Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE <<
>> Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE <<
P.S. Whenever you’re ready, here are three ways I can help you get more clients, more money and more time:
Send us a text
🎧 Unlocking LinkedIn: How to Find Your Ideal Clients Without Posting Content or Ads
In this episode, we explore how to leverage LinkedIn Sales Navigator to find your ideal clients without having to create content or run ads. This approach is especially powerful for solopreneurs and small creative businesses that don’t have time or budget for constant social media marketing.
👉 Watch the full training and claim your bonus:kaffeen.club/bonus
Episode Highlights:
• Introduction: Learn how LinkedIn can revolutionize your creative business without the need for content creation or ad spend.
• The Common Struggle: Many creative business owners rely on referrals, but when those dry up, it’s challenging to find new leads. This episode addresses common misconceptions that you need to post constantly or spend heavily on ads to grow your business.
• What is LinkedIn Sales Navigator?: We dive into what makes this paid tool so powerful for small businesses and how it can act as your personal lead-generation assistant for a fraction of the cost of hiring an employee.
• How to Use Sales Navigator to Build a List: Step-by-step guide on how to use filters like job titles, industries, and years of experience to create targeted prospect lists. Plus, practical tips on saving and organizing lists for maximum efficiency.
• Pro Tip: Learn how to automate your outreach and make LinkedIn work for you 24/7 with our free webinar atkaffeen.club/bonus. If you sign up within five days of watching the webinar, you’ll get a full year of targeted prospects and personalized outreach messaging tailored for your business.
Real-World Example: Dr. Jo Watkins
We share how Dr. Jo Watkins, a general practitioner turned coach for medics, used LinkedIn Sales Navigator to find her ideal clients and transform her outreach. Jo previously relied on Meta ads and referrals, but with Sales Navigator, she shifted to a more strategic and targeted approach, unlocking a new market of clients.
Conclusion & Call to Action:
LinkedIn Sales Navigator can save you time, help you reach decision-makers directly, and eliminate the need for expensive ads or frequent content creation. It’s a tool every creative business leader should consider.
For more detailed strategies, examples, and a step-by-step walkthrough, watch the full training at
>> Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE <<
>> Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE <<
P.S. Whenever you’re ready, here are three ways I can help you get more clients, more money and more time:
Send us a text
In this episode, I share the nine essential tools that have made a significant difference in boosting new business efficiency at Kaffeen. As the landscape continues to evolve, so too do the tools we use to streamline our processes, generate quality leads, and drive growth. Whether you’re in a creative agency or any other business looking for ways to work smarter, these tools can make a massive impact.
What You’ll Learn:
•The updated list of nine essential tools we’re using right now to drive new business.
•Why LinkedIn Automation & Sales Navigator are still our top choices for quality lead generation.
•The benefits of using Calendly for seamless scheduling with prospective clients.
•How Descript plays a crucial role in content creation and repurposing.
•The value of a Super Sign-Off for unobtrusively showcasing services.
•How ConvertKit helps us manage and optimize our email campaigns.
•The power of Manychat for automating interactions on Instagram and Facebook.
•Why we repurposed Asana as a CRM to improve our follow-up process and client conversions.
•How Airtable has become the operational backbone of our business, making it easier to visualize and act on real-time data.
Tools Discussed in This Episode:
1.LinkedIn Automation & Sales Navigator
LinkedIn Sales Navigator
2.Calendly
Calendly
3.Descript
Descript
4.Super Sign-Off
Learn how a Super Sign-Off can help you: Read more about it here
5.ConvertKit
ConvertKit
6.Manychat
Manychat
7.Asana
Asana
8.Airtable
Airtable
These tools have allowed us to work smarter, not harder. From automating lead generation to organizing our workflows and client relationships, they are at the core of how we do business efficiently. If you’re curious about how these tools could work for your business, this episode will give you the full rundown.
Subscribe and Stay Connected:
If you found this episode helpful, make sure to subscribe and leave a review to let me know what you think.
>> Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE <<
>> Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE <<
P.S. Whenever you’re ready, here are three ways I can help you get more clients, more money and more time:
Send us a text
We're thrilled to bring you one another of our most loved episodes!
Joined by Tom Hardy, the founder and creative director at Manifesto Studios. Manifesto, at nine years old, is a Brand & Communications Accelerator, a consultancy and design studio specializing in working with challenger brands.
Their impressive clients include Samsung, Red Bull, Vashi Jewellery, Savse (where previous guest Natasha Lytton was marketing lead), Myla lingerie, and Padella, one of London’s hottest restaurants (which my husband dreams about every time we're near the Shard).
Before founding Manifesto, Tom honed his skills at renowned agencies like Interbrand, Fitch, Rufus Leonard, and Lambie Nairn.
Having collaborated with Tom when I was the client, I can confidently say he's one of the most pleasant and relaxed, yet ambitious, individuals I've met in design. This episode will inspire you to see how current circumstances can fuel your passion for growth.
>> Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE <<
>> Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE <<
P.S. Whenever you’re ready, here are three ways I can help you get more clients, more money and more time:
Send us a text
Welcome to part 2 of one of my most loved episodes to record to date.
Tune in to hear Deborah Dawton and I discuss how design business leaders can bridge the gap between agency - client, and the importance of proving ROI as a powerful tool in business development.
We also dive into the evolving landscape of design, unpack what the future holds and who design business leaders can turn to for support.
This conversation is packed with practical advice, enjoy!
>> https://thedesigncommunityhub.com/
>> https://www.dba.org.uk/
>> https://effectivedesign.org.uk/
>> Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE <<
>> Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE <<
P.S. Whenever you’re ready, here are three ways I can help you get more clients, more money and more time:
Send us a text
A top-rated episode from 2021 that I still get messages about from listeners to this day!
Jason Gibb, the co-founder of Bread & Jam and I discuss what food and drink brands need at various stages of growth, why many brands fail within the first year, and how agencies can connect with clients through Bread & Jam Workshops, available free of charge.
This conversation is a must-listen for creative firms working with food and drink brands, or any other scaling business.
Jason shares common mistakes early-stage food and drink brands make regarding design, the optimal stage for agencies and brands to seek each other out, and the time span and budget agencies should consider when starting to work with a food and drink challenger brand.
>> http://foodhubdirectory.com/
>> [email protected]
>> Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE <<
>> Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE <<
P.S. Whenever you’re ready, here are three ways I can help you get more clients, more money and more time:
Send us a text
I'm excited to re-release one of my personal favorite episodes to record, presented as part 1 of a special two-part series inside the Kaffeen Espresso Greatest Hits.
In this episode, Deborah Dawton, Chief Executive at the DBA, joins me to delve into the most common challenges to agency growth and how to navigate the business side of design more effectively.
We discuss the ways design business leaders can bridge the gap between agency and client, the power of proving ROI in business development, and the evolving landscape of design and what the future holds.
>> https://thedesigncommunityhub.com/
>> https://www.dba.org.uk/
>> https://effectivedesign.org.uk/
>> Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE <<
>> Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE <<
P.S. Whenever you’re ready, here are three ways I can help you get more clients, more money and more time:
Send us a text
We're excited to republish one of our favourite episodes on the Kaffeen Espresso podcast.
In this episode, Ben Vear, Commercial Director at Minor Figures discusses the nuances of ambiguous creative assets, the challenges of rapid global scaling, and the journey to becoming a carbon-neutral brand.
Tune in for valuable insights into how rapidly scaling companies prioritize their business goals and the crucial role of branded pack design in their growth strategy. Enjoy!
>> https://minorfigures.com/
>> Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE <<
>> Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE <<
P.S. Whenever you’re ready, here are three ways I can help you get more clients, more money and more time:
The podcast currently has 107 episodes available.
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