We sit with Visit Bentonville CEO Kalene Griffith to trace how a destination management approach turns visitor spending into daily life upgrades: better parks, a busier library, a thriving community center, and a steady calendar of film, cycling, art, and sports events that fill rooms and keep families out playing after dark. From Phillips Park and Lawrence Plaza to Memorial Park upgrades, Kaylene lays out how small, targeted investments add up to a livable, lovable city. 

Looking ahead to 2026, we explore a bold slate of priorities: a unified wellness story that connects spas, trails, and healthy dining; added cycling and sporting events, and more. The new destination master plan pairs resident feedback with a growth blueprint designed to protect what locals love while welcoming the world. If you care about sustainable growth, hospitality careers, and how tourism can raise quality of life, this is your playbook.

Learn more at visitbentonville.com

A New American Town is here to help you plan your trip to Bentonville, Arkansas. From guides, events, and restaurant highlights. Find all this and more at visitbentonville.com and subscribe to our newsletter. Follow us on Facebook, Instagram, TikTok, X, and LinkedIn.

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