Texas Tech is spending BIG in the transfer portal and NIL to chase a Big 12 championship, but can Kansas State’s culture, player development, and returning stars overcome the Red Raiders’ aggressive roster building? In today’s Locked On Kansas State, we break down how Joey McGuire and Texas Tech are using NIL and the transfer portal to load up for a Big 12 title push, what it means for Kansas State’s path back to Arlington, and why Avery Johnson’s year two development is critical if K-State wants to keep pace in the Big 12 race. We also compare Kansas State’s transfer portal additions, discuss the importance of the Texas Tech vs. Kansas State matchup in Manhattan, and explore why the Big 12 is the most competitive conference in college football heading into 2025. Is Texas Tech’s big spending enough to buy wins? Can Kansas State overcome it to return to the Big 12 Championship? Drop your Big 12 predictions in the comments! Locked On College Conferences, HBCU, Basketball & More 🎧 https://linktr.ee/LockedOnCollege Follow on Twitter: https://x.com/lockedonKState Follow the show on Spotify: https://open.spotify.com/show/3HhcfyjaoLGxYjsL1KmSZM #KansasState #KansasStateFootball #KansasStateWildcats #NCAA #CollegeFootball Big 12 Conference: Arizona Wildcats, Arizona State Sun Devils, Baylor Bears, BYU Cougars, UCF Knights, Cincinnati Bearcats, Colorado Buffaloes, Houston Cougars, Iowa State Cyclones, Kansas Jayhawks, Kansas State Wildcats, Oklahoma State Cowboys, TCU Horned Frogs, Texas Tech Red Raiders, Utah Utes, West Virginia Mountaineers Locked on Kansas State