Katie Dean is a music executive originally from Augusta, Georgia, with over two decades of experience in country radio promotion. She previously served as Senior Vice President of Promotion at Universal Music Group Nashville, where she helped lead radio campaigns for artists including Parker McCollum, Jordan Davis, Jon Pardi, and many others. In 2023, she became the label head of Leo33, where she has played a key role in developing CMA Award nominee Zach Top.

In this episode, we discuss Katie’s path through the music industry, how radio promotion really works, her role at Leo33, the rise of Zach Top, and the current landscape of country music labels.

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This episode is also sponsored by The Graphic Guitar Guys. They create eye-catching custom guitar wraps for some of the biggest artists and festivals in the music industry. Their work is perfect for adding a unique touch to album pre-sale bundles or VIP package items—check them out and discover how they can transform a guitar into a show-stopping work of art.

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Troy Cartwright is a Nashville-based artist and songwriter originally from Dallas, Texas. His songs have collectively garnered hundreds of millions of streams, and he is currently signed to Big Machine Music for publishing. Cartwright has written songs recorded by Cody Johnson, Nickelback, Ryan Hurd, Josh Abbott Band, and has upcoming cuts with several A-list artists.

#KatieDean #Leo33 #RadioPromotion #CountryMusic #ParkerMcCollum #JordanDavis #JonPardi #ZachTop #MusicIndustry #Nashville #TenYearTown #TroyCartwright #CountryRadio #MusicBusiness #ArtistDevelopment

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Find the host Troy Cartwright on Twitter, Instagram.

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This podcast was produced by Ben VanMaarth.

Intro and Outro music for this episode was composed by Troy Cartwright, Monty Criswell, and Derek George. It is called "Same" and you can listen to it in it's entirety here.

Additional music for this episode was composed by Thomas Ventura.

Artwork design by Brad Vetter.

Creative Direction by Mary Lucille Noah.