On this episode, Cyrus is joined by Kaushik Roy, Author of the new book 'Alphabetica: A Satire on Majoritarianism', and the President Brand Strategy & Marketing Communication, Reliance Industries. Cyrus talks to Kaushik about his new book, what made him write it, drawing parallels from the book to real life, the universal themes in the book, and more. They talk about the plot, the different factions and alphabets in the book, and tons more. They also discuss Kaushik's work in advertising, being inducted into the International

Advertising Association’s ‘Hall of Fame’, how he juggles his corporate life and his life as an author, and tons more. Tune in for a truly fascinating episode.

Follow Kaushik on Instagram: www.instagram.com/alphabetica_author_royphoenix

Subscribe to the new Cyrus Says YouTube channel: https://www.youtube.com/channel/UCmY4iMGgEa49b7-NH94p1BQ

Also, subscribe to Cyrus' YouTube channel: https://youtube.com/channel/UCHAb9jLYk0TwkWsCxom4q8A

You can follow Antariksh on Instagram @antariksht: https://instagram.com/antariksht

Do send in AMA questions for Cyrus by tweeting them to @cyrussaysin or e-mailing them at [email protected]

Don't forget to follow Cyrus Broacha on Instagram @BoredBroacha (https://www.instagram.com/boredbroacha)

In case you're late to the party and want to catch up on previous episodes of Cyrus Says you can do so at: www.ivmpodcasts.com/cyrussays

You can listen to this show and other awesome shows on the new and improved IVM Podcasts App on Android: https://ivm.today/android or iOS: https://ivm.today/ios

See omnystudio.com/listener for privacy information.