Hello and welcome to the Success Club Podcast, my name is Kaz Johnson and I am your host today, this is episode 130 and today I am talking about my story and how I started an online business.

I did not set out to work online, in fact, I ended up here out of necessity and to be honest, I would not change it for the world.

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Today I am talking about Why you need to think about moving your business online.

Now might be a good time to think about taking your business and moving it to an online version. But before you do, I want you to take some time and do some brainstorming for a moment.

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Online coaching is aimed at anyone, it may well be suited more towards those that are a bit more experienced and need that extra support to get the results they want, but with the ease of obtaining and sharing information, exercise videos and instructional videos can be shared seamlessly.

Making online coaching applicable to anyone of any type of background.

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If you are not blogging, then you are missing a ton off of the table.

I have been blogging for about 3 years now, I find it really cathartic, but also, it’s a great way to connect you with your customers and show them why you are an expert in your field.

By blogging on a consistent basis, blogging can offer more opportunities to help you connect with people in your industry and by building your online brand and it will also help you build your audience.

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I first started my online business in 2003 when I got divorced. I had to sell my bricks and mortar training business due to the divorce settlement and I had to start from where I was, which what I had. So working from home with one PC, and an internet connection, I set up my first course online, which then was a teaching qualification. Since then I have never looked back.

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First of all let me explain what an accountability group is. An accountability group—is where a group of people share their goals, report back on their progress and hold each other accountable. It is a fantastic way of getting things done.

Accountability groups are great to help keep you focused on your goals.

When you work for yourself, you are free to structure your day as you please. You have no one to hold you accountable, and so often, if you don’t feel like doing something, even though you know you should do it as it will help you achieve your goals, you just don’t get it done.

Working by yourself you can often feel isolated too, often lost in what to do next, so you don’t get it done.

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It is a good idea to map out how often you’ll be posting, as well as what you’ll be posting. Ideally, you want to do this before you actually begin posting on social media. This will help you map out exactly what you want to post.

So, consider creating a social media calendar in which you map out what you will post each day during a given time period (week, month, year). This calendar will include what you’re going to post, as well as when you’ll post it.

When creating your social media calendar, ask yourself these questions: "How often will you post? Ideally, post at least once per day.

A great product launch should begin with a teaser campaign. I remember years ago seeing the teaser campaign for the launch of the Orange mobile network, it had me hooked to find out what it was all about. I stared transfixed to tv, watching advert after adverts to find what it was all about. Now you can do the same with your product.

So then, the main idea with a teaser campaign is to create curiosity as we are all curious by design. Just like when Orange Mobile created their teaser campaign, I just had to find out what this was all about, their campaign had me hooked to find out what it was all about, what was coming up.

And the good thing about teaser campaigns is that they work for nearly everyone on most platforms.

So how do you get started?

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So today I am talking about Setting Strategic Goals for Social media.

So What is a Social Media Strategy?

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media.

It helps you to guide your actions and will let you know whether you’re succeeding or not.

Each post, reply, like, and comment should serve a purpose and not just put up without thought first in thinking, what is the aim of this post?

The more specific your strategy is, the better the execution will be.

Just remember to make your plan SMART - specific, measurable, achievable, relative and time-bound.

To find out more, just head on over to www.kazjohnson.com

I love my freedom and hated routines, that was until I realised that actually routines help me be successful and that in turn helps me have the freedom I want.

Let me explain, routines are just habits, and habits are things that we do over and over often without thinking about them, like brushing your teeth, which helps us to have successful outcomes.

Routines also help you get the little things done on a regular basis that help you achieve your big goal and for me, that was the freedom to run my own business on my terms.

So what routines do I have? Here we go…

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