Roland Ligtenberg, co-founder of Housecall Pro, discusses home service strategies with KC Cranford, owner of PowerMeans Electric. When starting the business in 2015, KC brought an employee-first mentality. Take care of your team, they’ll take care of your customers. He shares what he looks for in employees, his approach to mentoring and onboarding, how he inspires and cares for his crew, and his philosophy of “hire slow, fire fast.” Roland and KC also break down how to justify charging a premium price. When shifting from commercial construction to service-based work, PowerMeans shifted to Housecall Pro. Learn which features KC and his team rely on daily.

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