Keep The Change

In this episode, I sit down with two incredible leaders—Mickey Seelye, President of Seelye Automotive Group, and Stan Qualls, GM and culture driver—to unpack what really drives sustainable success in the car business.

Here’s the twist: it’s not about selling more cars.
 It’s about serving more people.

Whether you're a GM, GSM, sales leader, or dealer principal, this conversation will challenge how you see your role—not just as a business operator, but as a leader who carries real influence at home, in the store, and beyond.

In this episode, we talk about:

• The wild origin story of Seelye Auto Group: from janitor to dealer principal
• Why culture beats commission plans—and how to build one that actually lasts
• Leading with faith in a high-pressure, high-performance industry
• What’s really keeping your managers up at night—and how to show up for them
• Identity, burnout, addiction, redemption... and why your best days are still ahead

If you're in the auto industry and you’ve ever felt like:

• You're great at the grind, but struggling to connect with your team
• You're hitting the numbers, but something’s missing at home
• Or you’ve lost yourself chasing titles, trophies, and 20 Groups…

…this episode is your reset button.

It’s raw. It’s honest. And it’s exactly what more dealers need to hear in today’s business climate.

Enjoying the show? Subscribe and leave a review on your favorite podcast players!

• Subscribe on Apple: https://podcasts.apple.com/us/podcast/keep-the-change/id1622521488
• Subscribe on Spotify: https://open.spotify.com/show/2xcQk7kNGNOnWuZ14aDkWC

Connect with Anthony Birdsong

• Instagram: https://www.instagram.com/anthony_bird_brand/

Connect with Bart Nollenberger:

• LinkedIn: https://www.linkedin.com/in/bart-nollenberger-4949405a/
• Facebook: https://www.facebook.com/BartNollenbergerCoaching

What if I told you the most powerful leadership lessons don’t come from business school… but from pain, adversity, and choosing to rise when life tries to bury you? That’s exactly what my guest, Anthony Birdsong, brings to this episode—and trust me, you’re not ready for how real it gets. 

What We Talk About:

In this raw, unfiltered conversation, Anthony peels back the layers of his incredible journey—from being raised amidst addiction and instability to building Maryland’s #1 independent used car dealership. We talk about what it takes to lead a team of 60 with heart, humility, and hustle. Anthony shares how the darkest moments of his life, including childhood trauma and nearly losing everything during COVID, became the fuel for his transformation.

You’ll hear how faith, relentless self-awareness, and the power of personal development reshaped his life—and how his wife and son became the ultimate anchors in his storm. There’s wisdom here for anyone who’s ever felt stuck, broken, or unsure of their worth. We also dig deep into what real leadership means, and how being “just a used car dealer” is only a small part of why Anthony’s story matters.

Whether you’re in the car biz or not, this episode will challenge you, move you, and maybe even push you to confront your own story with new courage.

Enjoying the show? Subscribe and leave a review on your favorite podcast players!

• Subscribe on Apple: https://podcasts.apple.com/us/podcast/keep-the-change/id1622521488
• Subscribe on Spotify: https://open.spotify.com/show/2xcQk7kNGNOnWuZ14aDkWC

Connect with Anthony Birdsong

• Instagram: https://www.instagram.com/anthony_bird_brand/

Connect with Bart Nollenberger:

• LinkedIn: https://www.linkedin.com/in/bart-nollenberger-4949405a/
• Facebook: https://www.facebook.com/BartNollenbergerCoaching

Want to become the kind of leader people actually want to follow? Here’s the wake-up call you didn’t know you needed.

If you're in automotive leadership—or honestly, any leadership—and you’ve ever found yourself wondering why your team isn’t performing at the level you know they're capable of… this episode is for you.

I’m flying solo this week and we’re digging deep into what I believe is the biggest difference-maker in today’s dealerships: transformational leadership at the manager level. I’m not talking about barking orders from the desk—I’m talking about building real influence, leveling up your ability to coach, and leading with a vision that inspires.

In this episode, I break down:

• Why being a “position” leader is the lowest form of leadership (and why most managers unknowingly get stuck there)
• John Maxwell’s 5 Levels of Leadership—and how to move from permission to production to people development
• The real story of Johnny and Marty: how toxic mentorship shaped a dealership’s downfall
• Why top salespeople often flop when they get promoted—and how to fix it
• How to activate your team through powerful coaching, asking better questions, and building trust that drives results
• The 5 elements of a high-performance environment that every manager should master
• Plus, the four traits that every Level 4 Leader must develop (and how they tie back to ROI, retention, and culture)

Whether you’re aiming to be the GM, lead your team through uncertain times, or just get your people fired up again, this is the episode that shows you how to get there—without losing your soul (or your sanity).

Enjoying the show? Subscribe and leave a review on your favorite podcast players!

• Subscribe on Apple: https://podcasts.apple.com/us/podcast/keep-the-change/id1622521488
• Subscribe on Spotify: https://open.spotify.com/show/2xcQk7kNGNOnWuZ14aDkWC

Connect with Bart Nollenberger:

• LinkedIn: https://www.linkedin.com/in/bart-nollenberger-4949405a/
• Facebook: https://www.facebook.com/BartNollenbergerCoaching

What if the key to unlocking explosive dealership growth isn’t more leads—but better leadership?

In this episode of Keep the Change, I sit down with the one and only Glenn Pasch, CEO of PCG Digital, to unpack the real game-changer in automotive: bridging the gap between marketing and the customer experience. If you've been in the industry for any amount of time, you know Glenn is the guy dealerships turn to when they want to level up.

We’re talking about:

•  Why most dealerships lose sales before a customer ever steps on the lot
•  The biggest mistake dealerships make with their managers (and how to fix it)
•  How great leaders turn their sales teams into coaches instead of micromanagers
•  The exact playbook to create raving fanatics for your dealership
•  Why a dealership with (one price, no negotiation) is thriving—and what you can learn from it

And let’s not forget—Glenn’s got a new book dropping in April (The Road to Sold), and he gives us an inside look at what’s inside!

This episode is packed with real, practical strategies that can transform the way you run your dealership. If you're serious about scaling up and creating a high-performance team, hit play now.

Enjoying the show? Subscribe and leave a review on your favorite podcast players!

• Subscribe on Apple: https://podcasts.apple.com/us/podcast/keep-the-change/id1622521488
• Subscribe on Spotify: https://open.spotify.com/show/2xcQk7kNGNOnWuZ14aDkWC

Connect with Glenn Pasch

• LinkedIn: https://www.linkedin.com/in/glennpasch/

Connect with Bart Nollenberger:

• LinkedIn: https://www.linkedin.com/in/bart-nollenberger-4949405a/
• Facebook: https://www.facebook.com/BartNollenbergerCoaching

What if I told you that love—not fear, not pressure—creates the most successful businesses?

I know, I know. In a world of bottom lines and quotas, that might sound soft. But today’s guest, Joel Manby, is here to flip that thinking on its head. And trust me, you don’t want to miss this one.

Joel isn’t just any leader—he’s the former CEO of Saab, HFE Enterprises, and a guy who’s navigated the high-stakes world of automotive and theme parks. But his real game-changer? He’s proven that leading with love gets results.

In this episode, we dive deep into:

•  How love-driven leadership boosts employee performance, customer satisfaction, AND profits.
•  The Saturn "No-Haggle" revolution—and what it taught Joel about disrupting an industry.
•  How a personal failure led him to a leadership style that changed his life (and thousands of others).
•  The 7 words that define a culture of love—and why most leaders get them wrong.
•  The moment that nearly broke him… and the call that changed everything.

Joel’s been on Undercover Boss, worked with Amazon’s first car-selling venture, and learned leadership at Harvard Business School—but his biggest lessons? They didn’t come from boardrooms.

If you're in automotive, leadership, or just want to build a culture where people thrive—this is your episode. 

Hit play now and start leading with impact.

Enjoying the show? Subscribe and leave a review on your favorite podcast players!

• Subscribe on Apple: https://podcasts.apple.com/us/podcast/keep-the-change/id1622521488
• Subscribe on Spotify: https://open.spotify.com/show/2xcQk7kNGNOnWuZ14aDkWC

Connect with Joel Manby

1. LinkedIn: https://www.linkedin.com/in/joel-manby-3850b911b/

Connect with Bart Nollenberger:

• LinkedIn: https://www.linkedin.com/in/bart-nollenberger-4949405a/
• Facebook: https://www.facebook.com/BartNollenbergerCoaching

You ever wonder what separates the managers who struggle from the ones who thrive? The leaders who keep winning, even when the game changes?

In this episode I sit down with my good friend Drew Tutton, a powerhouse in the automotive, RV, and tractor industries. Drew has built a thriving business empire, but what makes him truly special isn’t just his success—it’s his approach to leadership.

And here’s the thing: the world is changing, business is changing, and if you’re still leading like it’s 2019… woof. We need to talk.

What We Dive Into:

•  The hard lessons of leading through uncertainty
•  Why some managers plateau—and how to break through the ceiling
•  Emotional intelligence—how it affects your paycheck
•  The one thing every great leader must do daily
•  How coaching (not just training) transforms a business from the inside out

Drew doesn’t just talk leadership—he lives it. He shares his playbook for holding people accountable, keeping teams engaged, and why leaders need to stay “in the pocket.” Plus, we break down how emotional intelligence is the ultimate cheat code to making more money and leading with impact.

If you're a manager looking to step up, a business owner trying to build a winning culture, or someone who just wants to lead better in work and life—this episode is a must-listen.

Enjoying the show? Subscribe and leave a review on your favorite podcast players!

• Subscribe on Apple: https://podcasts.apple.com/us/podcast/keep-the-change/id1622521488
• Subscribe on Spotify: https://open.spotify.com/show/2xcQk7kNGNOnWuZ14aDkWC

Connect with Guest

• LinkedIn: https://www.linkedin.com/in/drew-tutton-2137577/

Connect with Bart Nollenberger:

• LinkedIn: https://www.linkedin.com/in/bart-nollenberger-4949405a/
• Facebook: https://www.facebook.com/BartNollenbergerCoaching

In this episode, my guest is Jack Schneider—a legend in the independent pre-owned dealership space and a guy I’ve had the privilege of knowing for 25 years. Jack has built one of the top-performing dealerships in the country, and let me tell you, his approach is something every dealer, leader, and business owner needs to hear.

Jack doesn’t just run a dealership—he’s revolutionized the way customers buy cars. And if you think this is just another “dealer success story,” think again. Jack sold his entire operation, “retired,” and then came back stronger than ever—because he wasn’t done revolutionizing the customer experience. And let me tell you—his approach WORKS.

Here’s what we dig into:

•  The one strategy that took his dealership to 40%+ closing rates on phone-ups
•  How real-time market pricing changed the game (and why most dealers get it wrong)
•  The non-negotiable leadership habit that keeps his team consistently at the top
•  Why training managers—not just salespeople—is the secret weapon for long-term success
•  How putting customers first (for real) leads to repeat business and lifelong referrals

Jack is proof that when you focus on process, transparency, and leadership, you don’t just sell cars—you build a brand that people trust. And in an industry that’s always evolving, his insights couldn’t be more relevant.

Hit play, take notes, and get ready to level up your dealership game.

Enjoying the show? Subscribe and leave a review on your favorite podcast players!

• Subscribe on Apple: https://podcasts.apple.com/us/podcast/keep-the-change/id1622521488
• Subscribe on Spotify: https://open.spotify.com/show/2xcQk7kNGNOnWuZ14aDkWC

Connect with Bart Nollenberger:

• LinkedIn: https://www.linkedin.com/in/bart-nollenberger-4949405a/
• Facebook: https://www.facebook.com/BartNollenbergerCoaching

What separates the great leaders from the ones who just show up for a paycheck?

If you’ve ever wondered what makes an organization truly successful—beyond just the numbers—you’re in the right place.

Today, I’m sitting down with Frank Knox, VP of Unique Auto Sourcing, a man whose leadership journey started long before his corporate career ever took off. From growing up in St. Louis in a family that defined resilience to leading high-level teams at CarMax, Frank breaks down the real secrets behind courageous leadership, mentorship, and building a culture that actually works.

We dive deep into:

•  The mentorship mindset that separates great leaders from the rest.
•  The hard-hitting truth about ego—and how it holds you back.
•  Why leadership isn’t about title, but about courageous ownership.
•  The game-changing philosophy that made CarMax different—and how dealers can apply it today.
•  How Unique Auto Sourcing is taking the mental fatigue off dealership leaders so they can focus on what really matters: their people.

This isn’t just another leadership talk. It’s a masterclass in leading with heart, learning from failure, and unlocking the potential in those around you.

So whether you’re running a dealership, leading a team, or just trying to level up in life—this episode is for YOU.

Enjoying the show? Subscribe and leave a review on your favorite podcast players!

• Subscribe on Apple: https://podcasts.apple.com/us/podcast/keep-the-change/id1622521488
• Subscribe on Spotify: https://open.spotify.com/show/2xcQk7kNGNOnWuZ14aDkWC

Connect with Frank Knox

1. LinkedIn: https://www.linkedin.com/in/frank-knox-a48a839/

Connect with Bart Nollenberger:

• LinkedIn: https://www.linkedin.com/in/bart-nollenberger-4949405a/
• Facebook: https://www.facebook.com/BartNollenbergerCoaching

Hey, Keep The Changers! Buckle up, because today's episode is a game-changer. I’m sitting down with a powerhouse in the automotive space, Richie Bello, a guy who's been shaking things up in sales, marketing, and dealership retention for years. Listen, this man has been podcasting since 2017—who was even doing that back then? That’s just the tip of the iceberg.

Richie is the CEO of Clickable, the founder of Shop Smart Autos, and a straight-up expert in leadership and digital transformation. Oh, and did I mention he’s a bestselling author too? Yeah, the man doesn’t slow down. And today, we’re tackling something that every dealership needs to hear: Why retention—not just sales—is the real key to long-term success.

What You’ll Get From This Episode:

•  The #1 mistake dealerships make when promoting top salespeople to managers (and why it’s killing retention).
•  Why great salespeople don’t always make great leaders—and how to fix it.
•  The hard truth about why dealers are spending a fortune on marketing but losing customers faster than ever.
•  How training the trainer could be the most powerful investment you make in your store.
•  The simple but game-changing strategy that can turn first-time buyers into lifelong customers.

Richie drops some serious wisdom about leadership, customer loyalty, and why dealerships need to invest in their people before throwing more money at ads. If you want to learn how to reduce turnover, build a culture of leadership, and actually keep customers coming back, then this episode is for you.

So, are you ready to stop bleeding talent and start building a high-retention, high-performance team? Hit play now and let’s get into it!

Enjoying the show? Subscribe and leave a review on your favorite podcast players!

• Subscribe on Apple: https://podcasts.apple.com/us/podcast/keep-the-change/id1622521488
• Subscribe on Spotify: https://open.spotify.com/show/2xcQk7kNGNOnWuZ14aDkWC

Connect with Richie Bello

• LinkedIn: https://www.linkedin.com/in/richiebello/

Connect with Bart Nollenberger:

• LinkedIn: https://www.linkedin.com/in/bart-nollenberger-4949405a/
• Facebook: https://www.facebook.com/BartNollenbergerCoaching

Most managers think they’re leading. But are they really?

In this episode of Keep The Change, I sit down with Kyle Disher, the founder of Rev Dojo, to pull back the curtain on why so many managers struggle to build winning teams—and the small shifts that separate the great from the average.

Kyle’s been in the trenches. He started selling cars at 18 years old, got thrown into management at 19, and has spent the last two decades training some of the top-performing dealerships in the country. He knows exactly what it takes to turn struggling teams into powerhouses—and what holds so many managers back.

We cover:

•  The #1 reason why some managers fail to lead their team effectively
•  How Kyle went from being a terrible car salesman at 18 years old to leading one of the most successful training organizations in the business
•  The dangerous trap that keeps sales teams stuck in mediocrity
•  What dealerships can learn from offshore call centers (this one will surprise you!)
•  Why sticking to a process beats raw talent every time

If you’re a GM, sales manager, or even an ambitious salesperson who’s tired of spinning your wheels, this episode is packed with game-changing insights you can start using today.

Enjoying the show? Subscribe and leave a review on your favorite podcast players!

1. Subscribe on Apple: https://podcasts.apple.com/us/podcast/keep-the-change/id1622521488
2. Subscribe on Spotify: https://open.spotify.com/show/2xcQk7kNGNOnWuZ14aDkWC

Connect with Kyle Disher

• LinkedIn: https://www.linkedin.com/in/kyledisher

Connect with Bart Nollenberger:

• LinkedIn: https://www.linkedin.com/in/bart-nollenberger-4949405a/
• Facebook: https://www.facebook.com/BartNollenbergerCoaching