'Avatar' means our friend who comes down to get us, and The Holy Name really takes us by the hand. We need a friend in this world to hold us by the hand and to take us out. We can't fend for ourselves here in this world; we are overwhelmed. 'Daivī hy eṣā guṇa-mayī mama māyā duratyayā mām eva ye prapadyante māyām etāṁ taranti te' (BG 7.14) This surrender is actually sweet surrender. It means, "Accept The Lord's hand." He's holding it out, especially through His name. And if I just grab on and say, "Kṛṣṇa, I can't do this by myself. Please allow me to accept Your merciful hand to pull me out of this material world." That's exactly why He comes as The Holy Name, to save us.

So, I want to point out too that we don't just have to chant during japa. We have to keep The Holy Name always close to us throughout the day. Keep the vibration going as much as possible—in between, after, during, when you wake up in the morning, when you wake up at night, say, "Hare Kṛṣṇa, always Hare Kṛṣṇa Hare Kṛṣṇa Kṛṣṇa Kṛṣṇa Hare Hare Hare Rama, Hare Rama, Rama, Rama, Hare Hare"

Prabhupada had a god-brother, Akinchana Krishna Das Babaji Maharaj, whom he liked very much. He loved him. When he would come, they would sit together for hours and talk. And Akinchana Krishna Das Babaji Maharaj, he only chanted Hare Kṛṣṇa. I mean, he spoke very few words; he would chant shlokas and he would chant Hare Kṛṣṇa constantly. And this is the prerogative of a soul ready to go back to Godhead: they just say, "You know, hey, it didn't work out. So I tried for a few trillion lifetimes. It didn't work. So no problem, let me just take shelter of a different course now."

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