Keeping Business Real

Keeping Business Real

By Lisa CorduffBusinessMarketing
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Keeping Business Real episodes

  • Home Truths on Business and Motherhood
    Today, Lisa draws on her experience starting a successful business from home with three small children. She shares some inescapable home truths, as well as the benefits of working with and around your kids. If you're pulled between motherhood and entrepreneurship on the daily, Lisa has plenty of tips and inspiration to help you make the juggle work for you.
    Show Notes:
    0:33 Lisa gives a brief history of how she came to create a successful business from home with three small children.
    4:20 Lisa reflects on the big lessons her kids have helped her learn on her home-based entrepreneurial journey.
    8:24 A reality check: some inescapable truths about running a business from home.
    12:33 How to move out of school holiday freak out mode, enjoy your kids and keep your business running.
    20:35 The combination you need to cope with emergencies and tummy bugs.
    24:37 Lisa shares some of her favourite tools for helping her kids cope with having a rockstar mum who travels.
    31:25 Where do you need support to feel like the rockstar you are?
    35:46 The most important home truth of this episode.
    Links:
    Connect with Lisa Corduff on Facebook and Instagram (@kbr_with_lisa)
    40 min
  • What Are You Making it Mean?
    Today's episode may be the ultimate mindset hack. It could change the way you come at life and business. Nothing has any meaning, except the meaning you give it.... Lisa drops this big idea and then provides practical examples to help you make some sense of it. Piqued your interest? Listen on, lady.
    Show Notes:
    0:49 Lisa shares a teaching she learned from Jim Fortin that has changed her approach to failure, relationships and.... well, life.
    2:45 What are you making your bank balance mean?
    5:00 Are you seeing the signals for what they are?
    6:45 Lisa challenges you to create some new stories around your 2018 results.
    8:39 Gaining total control over your stories.
    11:03 Lisa shares the types of stories she is choosing for herself these days.
    Links:
    Connect with Lisa Corduff on Facebook and Instagram (@kbr_with_lisa)
    14 min
  • Why most online business owners never crack $100k
    Lisa brings in some serious business know-how today. Sigrun is a straight-talking, compassionate entrepreneur with 3 MBA's, 10 years' experience as a CEO, and now, a million dollar online business. AND she's all about helping women achieve financial freedom by turning their passion into a profitable business. With a perfect mix of practical business knowledge and mindset magic, this episode is a must listen.
    Show Notes:
    0:50 Lisa introduces Sigrun and today's discussion topic: why so many online entrepreneurs can't break the $100k ceiling.
    3:15 What keeps you stuck in the early days of online business. Sigrun shares her preferred ratio of learning to doing.
    9:07 Getting stuck in the meaningless details that won't make you more money - or, which logo looks better?
    12:50 What you need to be doing to get your business off the ground - before you create or launch anything.
    18:23 The similarities between real-world business and online business, and how simple it all can be.
    21:14 Sigrun encourages you to develop a BIG mindset. Lisa and Sigrun also talk about letting go and their views on judgement.
    25:40 What you need to do before you start creating your signature course.
    31:05 Learn how Sigrun came to offer the only 12 month MBA program available for online business owners.
    36:11 What differentiates those who succeed in business from those who do not.
    41:20 Get the details of Sigrun's upcoming 3 part workshop, delivered live and released for the first time outside her paid client list.
    Links:
    Sign up for Sigrun's Profit Workshop here
    49 min
  • 2018 Year in Review
    Lisa takes time to reflect on 2018 - and oh what a year it's been! Perhaps her toughest year thus far. And yet, it's also been incredibly transformative and grounded in happiness - not to mention her biggest year of business revenue. Join Lisa as she shares the life and business that happened between ending 2017 with shingles and rounding out 2018 with an increasing sense of peace.
    Show Notes:
    1:00 A snapshot of a transformative year.
    7:13 Lisa shares her biggest business failure of 2018 and what a blessing it has been.
    13:07 Growing confidence and bravely stepping away from something that worked to create the Breakthrough Mastermind.
    15:08 Lisa talks revenue, supporting the family and the importance of who you're being over what you're earning.
    16:17 A dive into some of the mindset shifts Lisa has experienced this year.
    18:49 Lisa shares how she's feeling heading into 2019 and the vision she has for the year ahead.
    21:56 Hurrying the bloomin' flowers, letting go and trusting.
    22:50 A recap of what has made 2018 a win.
    23:53 Lisa sends truckloads of gratitude to you and chats about the cool things in store for Keeping Business Real.
    25:02 An awesome question to ponder as you reflect on the year past and dream about the year to come.
    Connect with Lisa on Facebook and Instagram (@kbr_with_lisa)
    27 min
  • Pause For Applause
    This episode is for you, lady! Lisa encourages you to stop, reflect and give yourself a generous round of applause. She shares her practice of celebrating her efforts and those of her team, and inspires you to create a self-celebrating practice of your own. You're showing up for yourself day in and day out, being brave, getting up when you fall, and moving yourself closer to your dreams. It's time to put your hands together for the best woman you know - you.
    0:45 Lisa shares why pausing for applause is an important part of her process.
    3:40 There are no KPI's in online business, only your own (super high?) bar.
    5:02 Putting pen to paper at the end of the year and finding the lessons.
    8:05 Making space for applause every day.
    9:25 The reasons you might not be applauding yourself.
    10:25 Lisa sets you a challenge that will leave you feeling as brave and resilient as you actually are.
    Connect with Lisa Corduff on Facebook and Instagram (@kbr_with_lisa)
    14 min
  • The Power of Masterminds
    Today Lisa shares her love of masterminds and distills the many crazy-good benefits into three 'mastermind powers'. She shares with you the masterminds that have called to her and why, and what they have meant to her business and her own growth.
    Could a mastermind be what you need to get to your next level?
    Show Notes:
    0:58 Lisa provides insight into the big impact masterminds have had on her business and what keeps her going back for more (and more).
    9:40 There is power in surrounding yourself with successful people who get you.
    11:30 Tall poppy syndrome and how an Aussie attitude might be holding you back.
    16:42 Let the seeds of potential be planted in you.
    19:50 The power of a mastermind to give you time and space (and what does that actually even mean?).
    23:17 Catch the exciting details of Lisa's upcoming exclusive mastermind offering.
    Apply for the Mastermind here (hurry applications close this week!)
    29 min
  • Slow Down to Speed Up
    While feeling a little under the weather, Lisa gets real about resting and running a business. She shares her struggles with slowing down and takes an honest look at why it has felt so hard to do. Lisa encourages you to reap the benefits of creating space and trusting that it's all going to be okay.
    If you feel trapped in the 'doing' of your business or like resting might be possible in your 80s, this episode is for you.
    0:50 Does your business leave room for rest or are you always pushing through?
    3:18 Lisa shares her content creation goals for 2019.
    4:28 What Lisa knows her business needs - 100% For Sure.
    7:05 Lisa issues the permission slip you've been waiting for.
    8:46 A fresh perspective on why you're not resting.
    11:40 Lisa goes big picture and embraces the speed bumps.
    13:37 An invitation to join the conversation.
    Links:
    Connect with Lisa on Instagram (@kbr_with_lisa)
    16 min
  • Lisa Carpenter: Navigating Your Transformation
    In this episode, Lisa is joined by her friend and coach, Lisa Carpenter - a woman who uses her blindspot-busting gifts to help other rising women get out of their own way and matter in their own lives. Together, the Lisa's delve into the transformations Lisa Carpenter has been through and provide plenty of wisdom for anyone who might be their own big, hairy roadblock to change.
    0:55 Lisa provides the details of how Lisa Carpenter came into her life and why they've hit it off.
    3:05 Lisa Carpenter shares her business evolution, including her move from a bricks and mortar business to the online space.
    10:40 The Lisa's look at a big question: why do we fight for our limitations?
    13:39 How to ride the waves of discomfort and resistance when there are no how-to's.
    20:20 Lisa Carpenter shares a common thread she finds with entrepreneurs and why it doesn't serve them.
    25:53 Learn how Lisa Carpenter arrived at her current offering of boutique one to one coaching.
    Connect with Lisa Carpenter on her website and Instagram (@lisacarpenterinc)
    34 min
  • Opt-In Tips and Tricks to Build Your List
    Today, Lisa gets strategic and talks opt-ins. This chat is packed with ideas for creating a great opt-in and turning your list growth into business growth. Lisa covers the 'why' and 'how' of building your email list and shares her approach to nurturing all those new relationships you just entered into.
    So, are you in??
    0:50 Lisa gets straight into why building her email list has been a huge priority for her.
    2:55 It's all about conversation! Lisa shares the secret to her success in retail and relates it back to the context of online business. She chats about respecting the space you've been offered in a person's life and shares one of the best ways you can increase your deliverability.
    6:58 What makes a really good opt-in? Lisa talks about her 'relevant, meaty enough, quick-win' approach and shares examples of great opt-in ideas you could try in your business.
    14:18 Freebie differentiation: an opt-in versus a pre-launch activity.
    15:30 Lisa who?? The number one thing people forget when list building to a cold audience.
    17:01 Lisa touches on how a good opt-in can build the "know, like, trust" factor, and the 'marketing gold' you can obtain
    22:38 Lisa talks about the importance of credibility and integrity - and how showing up consistently is the way.
    25:35 Don't take the fancy pants opt-in road! Lisa shares how some of her fave opt-in ideas have bombed, and how you need stay nimble and lose the attachment.
    30 min
  • James Wedmore on the Stories That Halt Your Growth
    Today's episode is a cracker! Lisa interviews her mentor and coach, James Wedmore. James is the creator of a seven-figure business which he uses to help entrepreneurs develop the mindset needed for entrepreneurship. He is also the creator and host of the enormously successful podcast Mind Your Business.
    Lisa and James chat about the inner world of entrepreneurship. James provides valuable advice on how to take your business to the next level by working from the inside out. Lisa shares the personal transformation she has experienced under James' guidance.
    05:20 - Lisa and James chat about one of the big beliefs Lisa held about business when she first began James' mastermind, The Inner Circle. James shares the mistake that most struggling entrepreneurs are making and the critical piece of the puzzle that they are ignoring. Includes an enlightening definition of 'resistance'.
    9:30 - How entrepreneurship is the ultimate playground for personal and spiritual growth. James hits the nail on the head with: "you cannot do what you can't believe."
    11:40 - Breaking down the belief that you're not good enough. Do you FEEL worthy and deserving of your goal? Are you chasing your worth through working harder and achieving more? James provides some perspective on worthiness.
    15:55 - Lisa raises the story of selfishness that many of her tribe experience and James provides a wonderful perspective. Selfishness doesn't equal harming others and how being selfish could actually be seen as selflessness.
    19:45 - Lisa shares the effects of getting shingles and James calling her out on a lack of responsibility for her life. That leads James into chatting about the common thread he has found all of the wisdom-seeking he has done: as within, so without. James relates this back to business - your business is a mirror of who you are.
    24:55 - There are no problems. There are no failures. James talks interpretation, labels, and stories and suggests that embracing problems may be the difference between successful and struggling entrepreneurs.
    27:35 - Lisa and James turn the conversation to failure. Lisa shares her new perspective on failure after a launch didn't meet her expectations. James provides a framework for the real-world process in which there is no room for failure.
    33:10 - Being the objective scientist and the risk of accidental success.
    37:35 - Lisa asks James for a framework for getting past and dismantling the stories that hold people back. James provides a light explanation on brain function in relation to beliefs and provides two questions you can come back to when you're struggling to reach a goal in business.
    44:35 - Lisa shares the incredible impact working with James has had on her business and life.
    46 min

About Keeping Business Real

From the publisher's feed

When Lisa Corduff launched her first online program teaching women how to eat more wholefoods taking small steps, back in 2014 she had no idea the rollercoaster she'd just jumped on!