Keeping Business Real

Today's episode features copywriting whiz, Sophia Arthur. She joins Lisa for an info-packed talk about the sales page. They cover so much ground, including the fundamentals of a good sales page, general marketing savviness, and actionable tips for you to improve your copy and get your sales page doing all the right things.

Sophia works primarily with wellness entrepreneurs with a focus on copy that converts AND feels good to her client (aka zero sleaze copy). She's incredibly generous with her knowledge and draws on her experience as a print journalist to deliver exceptional value.

Show Notes:

0:30 Meet Sophia and learn what a copywriter actually does.

3:27 Lisa and Sophia vibe on creating stories, selling through connection and the value of good copywriting.

7:10 The when and why of long form over short form (pssst this is valuable even if long form gives you shivers).

9:35 Why your product is not for everybody, and how to get your customers nodding in agreement while on your sales page.

15:29 The mistake lots of wellness biz owners are making on their "sales page".

18:05 The sales page format that'll increase your conversions.

18:42 The key to creating value when presenting an offer.

22:30 The sales psychology that'll help you curate and price your offer.

27:27 The three things to put "above the fold" (the part that is visible before you start scrolling).

29:21 The essential elements of a sales page and why you need the 'Problem Agitation Solution' formula in your life.

34:04 This is why your sales page is an act of service.

37:55 What you can do to make your sales page easy to read.

38:32 The testimonial mistakes to avoid when providing social proof.

41:30 Alternatives to the super expensive, perfectly designed sales page.

43:00 Sophia has some amazing free resources for you. Head over to her site and grab her 5 Step Sales Page Process.

Links:

Connect with Sophia Arthur at sophiaarthur.com and on Facebook and Instagram.

Connect with Lisa Corduff on Facebook and Instagram (@kbr_with_lisa)

Lisa talks launches in this episode and shares a different objection that has surfaced when launching her new program. She has been surprised by the fear her community is feeling about the transformation on offer in her Ready For Change program, and shares with you how she has addressed this objection and the importance of being in conversation with the people who haven't bought.

If you'd like to view the sales page and see what Ready for Change is about, head over here.

Show Notes:

0:50 What the sales process tends to become about.

1:35 The objections Lisa became familiar with while selling her Small Steps products.

2:20 How Lisa's current launch is bringing through a new objection.

4:10 If you offer transformations in your biz, you need to be conscious of this.

5:20 What Lisa is telling the people who've been reaching out to her with their fears.

6:35 Lisa's personal approach to change and feeling scared.

8:05 Check out the Ready For Change sales page to see how Lisa has approached the fear objection.

9:45 Always be in conversation with the people who haven't bought.

Links:

If you're interested in Lisa's brand new program, Ready for Change, take a peek at what it's all about.

Connect with Lisa Corduff on Facebook and Instagram (@kbr_with_lisa)

In this episode, Lisa shares a theory on unhappiness that her mentor introduced her to - unhappiness occurs in the gap between where you are and where you want to be.

Of course, there are many theories on happiness, and Lisa shares this one today not as 'the right one' but as something that has had a profound impact on her business and life. Listen in as she fleshes out the idea and provides insight into how she's closed that unhappiness gap.

Show Notes:

0:30 Lisa shares the happiness theory her mentor shared with her that has helped her in her business.

1:50 You may never make it to B from A but that doesn't have to have anything to do with your happiness.

5:40 Who are these unqualified, 'loud' people who are more successful than me??

7:20 Working from a place of peace.

8:20 Put your feet on the ground because that spot you're standing in is perfect for you.

10:38 Are you done with the bullshit you've been telling yourself?

If you want some free, live mindset action from Lisa, register for her brand new webinar here. It's happening on Thursday, 30 May at 8:30pm AEST. You've got to reserve your spot or you'll miss out.

Links:

Connect with Lisa Corduff on Facebook and Instagram (@kbr_with_lisa)

Today's episode covers a question Lisa gets asked all the time. How do you continue to show up for your business and your audience when you're mojo is missing (or you just can't be F)? There is a harsh truth in this one - If you're not managing your energy and attention, you'll never get the results you want.

Listen in as Lisa shares a few practical tips to help you keep the wheels in motion.

Show Notes:

0:30 Lisa shares how she's feeling while recording this episode. It's far from pumped and inspired.

1:25 A reminder about why showing up consistently is essential.

4:11 Lisa shares what her biggest asset is in her biz and how she cares for it.

6:08 The things you can do to help you Bring It when you need to.

8:27 Are you being responsible for your energy?

9:33 Did you know it's your fault that you're in a bad mood?

10:08 You have to take care of the asset. That's YOU!

11:45 Picture perfect isn't necessary. Don't wait to be at that level.

If you're keen to get the inside scoop on Lisa's brand new program, Ready For Change, make sure you jump on the waitlist here.

Links:

Connect with Lisa Corduff on Facebook and Instagram (@kbr_with_lisa)

We all feel like life strikes sometimes and messes up our plans, but is this happening to you regularly? Is your business often at the mercy of your circumstances?

In this episode, Lisa will help you move beyond your circumstances (even the really dire ones) and start coming at your life and business from a more powerful place. You are unstoppable. Enjoy!

Show Notes:

0:30 How 'not working from your circumstances' boggled Lisa's mind for a while there.

1:39 The two main circumstances that people think are real and holding them back.

2:05 How to show yourself that what you're believing about your circumstances is just a story.

2:56 Lisa busted through her story about what it looks like to do motherhood and business.

4:19 It's not wrong to look at your circumstances and not know how you'll move beyond them.

5:36 What working from your circumstances really means for your creative power.

6:13 When the story starts to shift and it's "new level, new devil"...

6:39 Lisa shares her rocky road through her circumstances.

7:36 Can you re-evaluate your current "truth" and choose powerful over limiting?

9:00 Lisa shares an exciting new project with early bird access to discounts and bonuses.

Links:

Jump on the waitlist for Lisa's brand new course, Ready For Change.

Connect with Lisa Corduff on Facebook and Instagram (@kbr_with_lisa)

Lisa's chat with her brother inspires her to create this incredibly helpful ep on a marketing must-know. Are you holding yourself back or confusing your customers with your 'bigger than Ben Hur' offer? This episode will help.

Show Notes:

0:31 Lisa shares a convo she had with her brother that highlighted a 'pickle' so many entrepreneurs find themselves in.

1:30 The problem with aiming for elephant-sized transformations for your clients.

2:23 Do your clients know they have the problem you're trying to solve for them?

4:49 What the best online courses and memberships have in common.

5:58 When Lisa learnt the number one reason people leave memberships.

6:45 How providing an all-in-one solution will hold back your business growth.

7:31 Creating an ascension model in your business.

Links:

Connect with Lisa Corduff on Facebook and Instagram (@kbr_with_lisa)

Lisa wakes up verrrry early to chat to today's guest - one of her favourite people in online business, Stu McLaren.

Stu founded WishList Member (the world's #1 membership platform for WordPress) and has worked with more than 60,000 online communities and membership sites. Can we just say he knows his stuff??!

AND, as you're about to find out, he's generous and passionate and ready to share so much wisdom with you. If you're even remotely curious about starting a membership site, you can't miss this episode.

Show Notes:

0:30 Lisa introduces Stu onto the podcast and recalls where she was at in her business when she joined Stu's course, TRIBE.

2:45 Why creating a membership site will NOT have you chained to your desk on the content creation treadmill.

7:15 Write this down! Where is the value found in a membership site? Pssst, it's not in quantity.

7:30 The list size factor - how small is big enough?

13:35 Somebody already offering what you want to offer? Here's why you can start celebrating.

16:38 Holding space for your people and the power of relationships that don't involve you.

22:32 Tech barriers and the marketing 'gift' of starting simple and improving as you go.

29:13 Some seriously cool examples of memberships (and a sprinkle of Stu's infectious enthusiasm).

34:01 Stu's free AMAZING 3 part workshop.

36:25 One idea can pay for itself many times over.

37:49 Stu gets crazy excited about his community.

Check out the incredible value of Stu's free workshop series. Part one is available here.

Lisa is serious about you getting out of your own way (!), and after seeing a thread in a Facebook group she was inspired to record this episode to bust some mental roadblocks. There are some things we say, perhaps without even thinking, that keep us stuck and frustrated. Listen in to see if you're doing this and get Lisa's tips for moving past it.

Show Notes:

1:31 Amazing things can happen when you stop saying these words.

2:20 The Facebook group thread that drove Lisa nuts.

4:03 Ask yourself these questions when you hear yourself 'can't-ing'

5:05 What you can say instead.

5:59 Lisa loves busting people through this barrier.

9:06 Hear about Lisa's limited group coaching spots in a program running for five weeks in May.

Links:

If you're ready to work directly with Lisa and kick some business goals this May, get all the details here.

Connect with Lisa Corduff on Facebook and Instagram (@kbr_with_lisa)

On returning from the first retreat for her Breakthrough Mastermind, Lisa is all the good feels. She shares with you today the transformative power of surrounding yourself with a circle of people who get what you do and are ready to cheer you on every step of the way.

Show Notes:

0:32 Lisa welcomes you in and shares her inspiration for this episode.

1:54 How would it feel to receive in-person support from your crew?

2:19 Bottom line: most people do not get what we do.

4:18 Lisa shares the triggering effect of a friend's success.

5:25 Do you need to look for a new circle?

7:55 Why you should stop trying to justify your business to your friends and family.

8:51 Find the people who speak your language (not the free Facebook group).

9:51 Lisa has some simple ideas for creating your circle.

12:32 So, you love your work and that makes other people uncomfortable? Yep!

Links:

Connect with Lisa Corduff on Facebook and Instagram (@kbr_with_lisa)

As the weather begins to cool here in Australia, Lisa chats with her friend Chara Caruthers about the seasons and natural rhythms that affect our productivity. Chara is an author, coach, speaker and Ayurvedic practitioner with a holistic approach to eating, living and 'being' in the world. There is plenty of wisdom in today's ep, especially if you like to 'push through' and maintain your high-level productivity year round.

Show Notes:

0:30 Lisa introduces her friend and today's guest, Chara Caruthers, and dives into why she has invited Chara to speak about natural rhythms.

2:45 Chara introduces the foundational Ayurvedic principle of connectedness.

5:41 When you're in a funk, look outside as well as inside.

7:32 Cycles and seasons will impact your productivity. Why do you push through?

9:50 How we can support ourselves through life when we're not feeling it.

12:03 Have you ever set seasonal goals?

17:06 Where to focus your attention to maximise your energy on a low day.

19:40 Quirky fact: you are not a robot.

20:49 Chara shares a little about her new book "Eat Like You Love Yourself".

24:08 The value of this knowledge within our families and our teams.

Links:

Connect with Chara Caruthers on her website and on Facebook

Connect with Lisa Corduff on Facebook and Instagram (@kbr_with_lisa)