Matthew Russell, Director of Retail at the Auburn RFID Lab, shares how the lab is leading the way in real-world RFID implementation, research, and education. With over 20 years of experience and a team of full-time staff and 100+ students, the lab supports retailers through every step of RFID deployment—from defining business requirements to ensuring supplier compliance. This video explores the lab’s impact on student development, advancements in machine learning, and the expanding use of RFID beyond apparel into general merchandise, home goods, and more. With inventory accuracy now a critical issue—especially post-COVID—Matthew highlights why RFID adoption is accelerating and how it's helping retailers reach 90%+ accuracy and improve supply chain sustainability.