VHMA Manager to Manager

Keeping Private Practice Relevant in the Corporate Landscape


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For this episode of the podcast, I am joined by Varuna Trivedi, Director of Operations at BEAM VetCare. Varuna has worked across dentistry and veterinary practice management in multiple countries, and she discusses what it really means for private practices to stay competitive in a world in which corporate healthcare systems are constantly expanding!

We spend some time discussing how convenience has become the baseline expectation for modern clients. Online booking, text-to-pay, and quick communication aren't just "nice extras" anymore; they are simply part of how people expect care to work, and I share what I have been seeing in my own practice as we start to use tools such as AI-assisted documentation and after-hours automation. Varuna explains how technology can remove administrative overload so that doctors and technicians can focus more on client connection and patient care!

We also talk about the power of human relationships in veterinary medicine. After all, clients definitely still value the doctor or technician who knows their family's story, remembers their milestones, and provides consistent care over time. Corporate clinics often deliver efficiency and standardized workflows, but we agree that private practices can truly stand out, and we touch upon some practical ideas as well such as forward booking, treatment coordinators, flexible scheduling for staff, and benefits like wellness stipends that are reflective of different life stages. Varuna also shares her experience using in-house diagnostics technology, including the imagist microscope from Zoetis, to make routine testing faster and more affordable for clients! At the core of this episode of the show, though, is ultimately one simple idea: private practices don't need to outspend corporate systems! Instead, they can stand out by blending modern efficiency with empathy, staff empowerment, and authentic client connection! Show Notes: [0:34] - Today's sponsor is Otto! [1:59] - Varuna discusses how some similarities between dentistry and veterinary medicine also require learning some nuanced differences between the two. [3:50] - Varuna argues that staying relevant means using technology and human connection such as Zoetis tools. [6:45] - Hear how AI scribing reduces burnout, improves workflow, and helps clinics maintain personal client conversations! [9:39] - Varuna asserts that private practices should blend online convenience with real relationships better than corporate veterinary systems! [11:55] - Technology such as text payments improves efficiency, but long-term staff and client relationships still ultimately preserve compassion! [13:29] - Varuna argues that private clinics thrive by promoting autonomy, mentorship, and relationship-focused care instead of competition. [15:39] - It's important to celebrate long-tenured staff publicly and internally to help promote loyalty, consistency, and client trust. [18:09] - Varuna believes that flexible scheduling and mentorship can help reduce burnout, support growth, and also help retain clinicians! [21:41] - Varuna advises creating passion-based career roles to retain staff more effectively than just merely raising salaries. [22:59] - Hear how scheduling dedicated time for staff roles can help improve workflow, reduce burnout, and strengthen job identity. [25:23] - Hear how automating administrative tasks with AI tools improves efficiency, staff focus, and workplace satisfaction. [28:15] - Ultimately, flexible, personalized benefits better match employees' life stages and interests than uniform packages. [29:47] - Varuna believes that veterinary care should highlight empathy while also improving treatment communication, follow-up, and client education. [33:00] - Empowering staff to follow up on estimates improves client service, practice revenue, and engagement! Thank you for listening. Remember you are not in this alone. Visit our website for more resources. Links and Resources:

  • VHMA Web Page
  • VHMA Coronavirus Resources
  • VHMA Facebook
  • VHMA Twitter
  • VHMA on Linkedin
  • Varuna Trivedi on LinkedIn
  • BEAM VetCare Web Page
  • BEAM VetCare on LinkedIn
  • Otto Web Page
  • Zoetis Web Page
...more
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VHMA Manager to ManagerBy Veterinary Hospital Managers Association

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