Keep’n It Real-T Podcast

🎙️ Episode 31: “Hard Money Lending 101: Fast Cash for Real Estate Deals” | Keep’n It Real-T

When time is money in real estate, speed matters. ⏱️

That’s where Hard Money Lending comes in. In this episode, hosts Martha Smith & Natalia Pierantoni sit down with Austin Hughes, Sales Manager at DKC Lending, to break down everything buyers, investors, and Realtors need to know about this powerful financing tool.

We cover: ✅ What a Hard Money Loan is (and how it differs from traditional mortgages)

✅ Who qualifies—and when it makes sense to use hard money

✅ The lending process: speed, terms, and what lenders actually look at

✅ Real-world investor scenarios where hard money makes deals possible

✅ The pros, cons, and biggest misconceptions around hard money lending

✅ How agents can leverage this knowledge to better serve clients

Plus, Austin hops into our Rapid Fire Hot Seat where we get his fun takes on interest rates, football season, and what drink a hard money lender orders at the bar. 🍸🏈

Whether you’re a new investor, a Realtor, or just curious about how to fund deals faster—this episode gives you the inside scoop!

📩 Questions or want to be a guest? Email us: [email protected]

📲 Follow us on Instagram: @keepnitreal_t 💙

Don’t forget to like, comment & subscribe for new episodes every Tuesday!

#HardMoneyLending #RealEstateInvesting #KeepnitRealT #FloridaRealEstate #RealtorTips #InvestmentProperty #MortgageAlternatives #RealEstatePodcast

Episode 30: “Stucco Work Services – Cracks, Masonry & Family Business” | Keep’n It Real-T

What exactly is stucco, and why does it matter so much in Florida homes? 🏡 In this episode, hosts Martha Smith & Natalia Pierantoni sit down with Chris Perez, owner of Stucco Work Services (and Martha’s brother!), to break down everything you need to know about stucco, masonry, and home maintenance.

We cover:

Whether you’re a homeowner, Realtor, or just curious about construction, this episode has practical tips and some laughs along the way.

📩 Need stucco or masonry work? Reach out to Chris Perez – Stucco Work Services!

#Stucco #FloridaHomes #RealEstatePodcast #KeepnitRealT #HomeMaintenance #Masonry #RealtorTips #FloridaRealEstate

🎙️ Episode 29: Appraisals Explained: How Home Values Are Determined | Keep’n It Real-T

Ever wondered how the value of your home is determined? 🏡 In this episode, Martha Smith & Natalia Pierantoni sit down with Nick Burnette, Certified Residential Appraiser & President of Precision Appraisal, to break down the appraisal process step by step.

We cover everything you need to know about appraisals, including:

Whether you’re a buyer, seller, Realtor, or just curious about how property values are determined, this episode will give you insider knowledge and practical tips to make your next deal smoother.

🔥 Plus, we wrap it up with a rapid-fire Q&A—including the strangest thing Nick has ever seen during an appraisal!

📩 Questions or want to be a guest? Email us at: [email protected]

🎙️ Episode 28 of Keep’n It Real-T features transformational speaker and clinical hypnotherapist Lani Gonzales — a former attorney turned healer, world traveler, and founder of the Goddess Growth Collective.

From the high-pressure world of law to creating a practice that helps women heal and thrive, Lani’s story is one of reinvention, resilience, and purpose.

In this conversation with hosts Martha Smith and Natalia Pierantoni, we dive into:

Lani’s journey from law to hypnotherapy

The truth about hypnotherapy and how it works

How the mind-body connection unlocks deep healing

Tools to overcome limiting beliefs and burnout

Grounding practices to reduce stress and reset energy

Building self-worth and success from a place of alignment

Boundaries, routines, and rituals for entrepreneurs & realtors

What it really means to live with purpose

🔥 Plus: Lani joins us for a Rapid Fire round—sharing her morning routine, biggest mindset shifts, and the one piece of advice she’d give her younger self.

💥 If you’re an entrepreneur, high-achiever, or someone seeking clarity and healing, this episode will help you release stress, reconnect with yourself, and move forward with intention.

Former Attorney turned Transformational Speaker & Hypnotherapist

Founder of Goddess Growth Collective

Helping women redefine success, reconnect with their bodies, and live with purpose

📲 Follow Lani here: @goddessgrowthcollective

Keep’n It Real-T with Martha Smith & Natalia Pierantoni brings you raw conversations with entrepreneurs, athletes, and leaders making an impact in Tampa Bay and beyond.

📩 Be a guest: @keepnitreal_t

📲 Follow us on YouTube: https://www.youtube.com/@KeepnItReal_T 

👍 Like this episode if you learned something new about hypnotherapy and burnout recovery

🎙️ Episode 27 of Keep’n It Real-T features Jesus Vidaurri — CEO of Vida Talent Solutions — a leader shaping the future of work in Florida. From startups to governments, Jesus is helping organizations connect people, technology, and culture to drive growth and innovation.

In this episode, hosts Martha Smith and Natalia Pierantoni sit down with Jesus to explore:

How he built his career in talent and workforce strategy

Why Florida is booming with business growth, tech, and new opportunities

What makes Tampa unique compared to Orlando and Miami in attracting talent

How AI is transforming the workplace, from real estate to small businesses

The connection between job growth and Florida’s real estate market

Ensuring Florida’s rapid growth is inclusive for all communities

Actionable advice for entrepreneurs, startups, and professionals building in Florida

🔥 Rapid-fire fun: skills every young pro should learn, investing in people vs platforms, and more

💥 Whether you’re an entrepreneur, business leader, or real estate professional, this conversation gives you powerful insights into Florida’s economy, workforce, and the future of work.

CEO of Vida Talent Solutions

Workforce strategist helping startups, governments, and communities grow

Passionate about connecting talent, tech, and culture in Florida and beyond

📲 Follow Jesus here: @vidatalentsolutions

Keep’n It Real-T with Martha Smith & Natalia Pierantoni brings you unfiltered conversations with entrepreneurs, athletes, and community leaders making an impact in Tampa Bay and across Florida.

📩 Be a guest: @keepnitreal_t

📲 Follow us on YouTube: https://www.youtube.com/@KeepnItReal_T 

👍 Like this Podcast, if you learned something new about the future of work in Florida

🥊 Episode 26 of Keep’n It Real-T features Tampa Bay’s own Ariel Perez — aka Golden Hulk! Ranked Top 16 in U.S. professional boxing, Ariel opens up about his rise in the sport, his mindset as a fighter, and his vision beyond the ring.

👉 In this exclusive interview, hosts Martha Smith and Natalia Pierantoni talk with Golden Hulk about:

How he started boxing and earned the name Golden Hulk

Climbing the ranks to Top 16 U.S. Pro Boxer

Fighting under Jake Paul’s MVP Promotions and what it means for his career

Training, discipline, and cutting weight without losing energy

Building a legacy through Tampa Bay Hulk Camp & Wilder Sports Academy

Life outside the ring: family, balance, and staying humble

🎯 Rapid-fire sibling edition: funny family stories, favorite boxers & dream fights

💥 Whether you’re a boxing fan, an aspiring athlete, or someone chasing a dream, Ariel’s story is packed with motivation, discipline, and authenticity.

Professional Boxer | Ranked Top 16 in U.S.

Co-Owner of Tampa Bay Hulk Camp & Wilder Sports Academy

Representing Tampa Bay with pride inside and outside the ring

📲 Follow Ariel here:

🎙️ Episode 25: How to shoot Viral Content: Real Estate Photography & Videography – Featuring Eric Adams of Pharos Media

When it comes to selling homes, visuals are everything—and in this episode, we’re diving deep into the power of real estate photography and videography with special guest Eric Adams, owner of Pharos Media in Tampa Bay.

Eric shares expert tips on everything from the must-have shots in every listing, to how agents can create scroll-stopping social media content. Whether you’re a new agent or a seasoned pro, this episode will help you level up your media game and understand what it really takes to create listing photos, drone shots, and reels that help homes sell fast.

🎧 In this episode, we cover:

What makes a listing POP online

Equipment used for real estate media

Tips for great lighting, staging, and camera angles

How to prep your listing for media day

Social media strategy: IG Reels, YouTube Shorts & TikTok

Common mistakes agents make during shoots

Behind-the-scenes of creating content that converts

Real estate video trends + rapid fire fun with Eric

📸 Guest: Eric Adams | Pharos Media

🎙️ Hosts: Martha Smith & Natalia Pierantoni

🛎️ Don’t forget to follow, rate, and share if you loved this episode!

🎙️ Episode 24 – Inside Hotel ORA: Tampa’s Most Luxurious Investment Opportunity | Keep’n It Real-T If you’ve been looking for the next BIG investment opportunity in Tampa, this episode is a must-watch. 🏙️✨ Hosts Martha Smith and Natalia Pierantoni sit down with Tito Feliciano, Hotel Ora Ambassador, to discuss one of the most anticipated luxury developments in the city. Hotel Ora is more than just a hotel—it’s a short-term rental–approved condo investment with high-end amenities, strong projected returns, and an unbeatable location. We cover:

This episode gives you insider details you won’t hear anywhere else. 📩 For investor inquiries or more info email us at: [email protected] 📲 Follow us on Instagram: @keepnitreal_t 📺

Follow us on Youtube: https://www.youtube.com/@KeepnItReal_T 

New episodes every Tuesday!

#TampaRealEstate #HotelOra #LuxuryRealEstate #RealEstateInvesting #FloridaInvesting #TampaInvestmentProperty #ShortTermRental #AirbnbInvestment #CondoInvestment #FloridaRealEstate #InvestorTips #PassiveIncome #HighEndRealEstate #LuxuryLiving #TampaLuxury #RealEstatePodcast #InvestmentOpportunity #PropertyInvestment #HotelInvestment #TampaFlorida #KeepnitRealT

🎙️ Episode 23 – Get Covered: Insurance Tips for Realtors & Homeowners | Keep’n It Real-T

Insurance isn’t the most glamorous topic—but it can be the difference between financial security and financial disaster. 💡 In this episode, Martha Smith and Natalia Pierantoni sit down with Umer Shafiq, President of Prolines Insurance Agency, to break down exactly what business owners, homeowners, and landlords need to know to protect themselves.

Have questions or episode ideas? Email us: [email protected] 📲 Follow us on Instagram: @keepnitreal_t 📺

Subscribe on Youtube https://www.youtube.com/@KeepnItReal_T

New episodes every Tuesday!

#RealEstatePodcast #RealEstateTips #RealtorLife #HomeownersInsurance #FloridaRealEstate #LandlordTips #RentalPropertyTips #InsuranceAdvice #RealtorTips #SmallBusinessInsurance #EntrepreneurTips #PropertyInvestment #RealtorMarketing #RealEstateInvesting #KeepnitRealT #PodcastLife #HomeInsurance #InsuranceTips #FloridaInsurance #RealEstateAgentLife #RealEstateEducation #FirstTimeHomebuyerTips #LandlordLife #InvestmentPropertyTips

🎙️ Episode 22 – The Power of a Niche: Stand Out by Being Yourself | Keep’n It Real-T

In real estate—and in business—trying to appeal to everyone can mean connecting with no one. That’s where the power of a niche comes in. In this episode, hosts Martha Smith and Natalia Pierantoni sit down with real estate agent Eddie Mesa, who has built a thriving business by embracing his unique niche and showing up authentically.

Whether you’re a real estate pro, entrepreneur, or content creator—this episode will inspire you to stop blending in and start standing out. 📩

Have questions or guest ideas? Email us: [email protected] 📲 Follow us on Instagram: @keepnitreal_t

Subscribe on Youtube: https://www.youtube.com/@KeepnItReal_T

for new episodes every Tuesday

#RealEstatePodcast #RealEstateTips #RealtorLife #EntrepreneurTips #PersonalBranding #NicheMarketing #SmallBusinessTips #MarketingStrategy #ContentCreationTips #BusinessGrowth #BrandBuilding #RealtorMarketing #RealEstateMarketing #KeepnitRealT #PodcastLife #PodcastShow #BusinessPodcast #SocialMediaTips #RealtorBranding #GrowYourBusiness #StandOutFromTheCrowd #AuthenticBranding #SuccessTips