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In this episode, we dive into an important question for knife makers: Are you just selling a product, or are you selling your journey, craftsmanship, and passion? Buyers are often drawn to more than just a blade—they connect with the maker behind it. We discuss how storytelling, branding, and building a personal connection with your audience can elevate your sales and set you apart in a competitive market.
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In this episode, we dive into an important question for knife makers: Are you just selling a product, or are you selling your journey, craftsmanship, and passion? Buyers are often drawn to more than just a blade—they connect with the maker behind it. We discuss how storytelling, branding, and building a personal connection with your audience can elevate your sales and set you apart in a competitive market.
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